Anurag Bontha

Business Development Executive

Bengaluru, Karnataka, India9 yrs 9 mos experience

Key Highlights

Proven track record managing INR 500Cr+ portfolios
Delivered 15%+ CAGR GMV growth consistently
Expert in scaling digital businesses with data-driven strategies

Stackforce AI infers this person is a B2C E-Commerce specialist with expertise in category management and vendor strategy.

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Skills

Core Skills

E-commerce StrategyCategory Management

Other Skills

Assortment ManagementAssortment PlanningAutomation ToolsAutomation and Process DesignCatalog ExcellenceCost ModelingCross-functional Team LeadershipCustomer ExperienceFulfillment and Inventory OptimizationMargin ExpansionMarketplace GrowthMechanical Maintenance ManagementMicrosoft ExcelMicrosoft OfficeMicrosoft PowerPoint

About

E-commerce specialist with 5+ years of experience driving category strategy, profitability, and customer experience across top players like Amazon, Cocoblu, and Cloudtail. Proven track record managing INR 500Cr+ portfolios, delivering 15%+ CAGR GMV growth, and executing CX initiatives that uplift conversion and reduce returns. Adept at vendor strategy, margin expansion, catalog excellence, and cross-functional leadership. Passionate about scaling digital businesses with data-driven, customer-first strategies.

Experience

Amazon

Senior Category Manager

Apr 2024 – Present · 1 yr 11 mos · Bengaluru, Karnataka, India · On-site

Led P&L for Kids Footwear and owned profitability, catalog excellence, and CX for the overall Footwear category.
Delivered 15%+ CAGR GMV growth; improved profitability through assortment, ASP, and FC levers
Orchestrated cross-category campaigns acquiring 11% new customers for Kids category.
Spearheaded profitability roadmap for overall category.
Improved catalog discoverability by reducing variation defects from 40% to 6%.
Led catalog revamp for the overall footwear category of 2M+ SKUs, improving defect rates.

P&L ManagementCatalog ExcellenceCustomer ExperienceCross-functional Team LeadershipE-Commerce StrategyCategory Management

Cocoblu retail

2 roles

Senior Vendor Manager

Promoted

Dec 2022 – Mar 2024 · 1 yr 3 mos · Bengaluru, Karnataka, India

Managed 20% of the footwear category brand portfolio; led P&L and vendor strategy
Delivered 21% GMV growth and improved ASP by 4% for the managed brand portfolio.
Secured exclusive partnership with Crocs as horizontal e-comm partner.
Led Great Indian Festival, Prime Day and 5 other major sales events driving 33% of annual revenue.

Vendor StrategyP&L ManagementSales Event ManagementE-Commerce Strategy

Vendor Manager

Mar 2022 – Nov 2022 · 8 mos · Bengaluru, Karnataka, India

Onboarded 50+ vendors in 3 months.
Launched automation tools reducing pricing effort by 25% and reducing unhealthy stock by 800 bps.
Part of the core hiring team that scaled the organization from 30 to 160+ employees in 5 months.

Vendor OnboardingAutomation Tools

Cloudtail india private limited

Vendor Manager

Apr 2020 – Mar 2022 · 1 yr 11 mos · Bengaluru, Karnataka, India · Hybrid

Oversaw assortment and vendor strategy for footwear brands; scaled category selection to 500K SKUs.
Launched an offline-only brand online; achieved INR 10 Cr GMV in Year 1.
Reduced excess inventory of the portfolio by 44%, freeing INR 6 Cr in working capital in during year-1.
Improved margins by 40 bps and saved INR 2.4 Cr via SKU rationalization.
Led Vendor-Powered Coupons for 250K SKUs across Softlines; improved conversion by 23 bps.
Streamlined vendor payments for the category (+9% YoY improvement).

Assortment ManagementVendor StrategyCategory Management

Amazon

Financial Analyst Intern

Apr 2019 – May 2019 · 1 mo · Bangalore · On-site

Built Prime Now cost model identifying INR 60L in savings
Authored P&L allocation handbook - presented to India CFO & adopted by finance teams across orgs

Cost ModelingP&L Allocation