Feb 2022 – Nov 2023 · 1 yr 9 mos · Bengaluru, Karnataka, India

• (1) Built, grew and led P&L of 3 business channels nationally - Modern Retail (big-box retailers), E-commerce and Foodservice for non-alcoholic beverage portfolio; created a launch and scale-up plan for these channels; launched entire non-alcoholic beverage portfolio – 0.0 category (Budweiser 0.0, Budweiser 0.0 Green Apple, Hoegaarden Rosee 0.0), Energy drink (Budweiser Beats and Hurricane), Fruit-based malt drink (Sante in 3 flavours – Apple, Orange, Cranberry), Coconut Drink (Sane Coco in 3 flavours – Mango, Guava, Litchi)
• (2) Formulated and executed the national strategy - route-to-market plan, organogram, consumer promotion calendar, trade marketing activations, merchandiser mapping, sampling events, omni-channel campaigns
• (3) Negotiated and signed TOT agreements & Joint Business Plans with accounts in line with national strategy.
• (4) Conceptualised and executed the digital marketing strategies across e-commerce platforms including Amazon driving impressive results in impressions, reach, conversions and healthy ROAS.
• (5) Led cross-functional relationships and collaboration with internal stakeholders - commercial, supply chain, production, brand marketing, consumer insights, HR driving operational efficiency
• (6) Focused on revenue growth by optimizing product portfolio and assortment, SKU mixes across channels, pack-price architecture, trade promotions, trade spends and by enhancing efficiencies across functions.
• (7) Hired, trained & developed a team of key account managers, sales managers, executives, merchandisers, MIS, and motivated it to achieve exceptional results.

Oct 2020 – Jan 2022 · 1 yr 3 mos

• (1) Led country P&L for Modern Retail (big-box retailers) and E-commerce and businesses for PepsiCo beverage portfolio for India, driving the KPIs of revenue, volume, market share and profitability.
• (2) Led a team of 7 Key Account Managers, 5 Regional Heads, 29 Area Sales Managers and 300+ sales executives and merchandisers
• (3) Negotiated, signed and executed Joint Business Plans with national accounts across Modern Retail and E-commerce channels.
• Modern Retail-
• B2C: Reliance Retail, D-Mart, More Retail, Spencer's, Lulu, SPAR, Tesco
• B2B: Walmart, Metro, Booker
• E-commerce-
• B2C: Amazon, Bigbasket, Flipkart
• Quick-Commerce: Blinkit, Zepto, Swiggy Instamart
• B2B: Udaan, Bigbasket B2B, Reliance New Commerce
• 4) Led revenue growth management for channels by optimizing product assortment, pack-price architecture, trade promotions, trade spends and by driving in efficiencies across the value chain.

Jan 2019 – Oct 2020 · 1 yr 9 mos

• (1) Led E-commerce, Modern Retail & Away From Home channels for West India- Maharashtra, Gujarat, Goa, Madhya Pradesh and Chattisgarh for entire Pepsico beverage portfolio- Pepsi, Mirinda Orange, Mountain Dew, 7UP, Pepsi Black, Diet Pepsi, Sting, Nimbooz, Slice, Aquafina, Tropicana, Lipton Ice Tea, Gatorade and Himalayan water (Nourishco).
• (2) Handled the role of National Key Account Manager for Walmart, Reliance Retail, More Retail, D-Mart, Trent, Lulu, Amazon, Burger King, Taj and Marriott.

May 2018 – Dec 2018 · 7 mos

• Led Organised Trade (E-commerce + Modern Retail + Away From Home) business for Punjab.

Aug 2017 – May 2018 · 9 mos · India

• One-stop destination for corporates, wherein we provided a suite of services - Digital marketing, Corporate gifts, Rental supplies, CA support, Custom Apparel, Corporate events and a few other categories.
• Set up all these categories from scratch and secured 5 deals across India and Hong Kong.

Jul 2017 – Feb 2018 · 7 mos · Hong Kong · On-site

• Responsible for setting up and expanding Hong Kong business operations & implementing processes for day-to-day administration
• Established client base of 150+ across Hong Kong and China comprising asset funds, wealth managers, HNIs; led 120+ meetings with clients providing portfolio investment opportunities in real estate and other financial instruments
• Conducted 5 national events promoting investment opportunities driving a footfall of 1500+ with 15% conversion rate
• Built a strong and passionate team of 5+ portfolio managers creating a potential business pipeline of USD 15 Mn

Apr 2016 – May 2016 · 1 mo · Hyderabad Area, India

• Successfully completed the summer internship with Amazon (India), Hyderabad (Amazon Development Centre (India) Pvt. Ltd.) from 4th April 2016 to 27th May 2016
• PROJECT TITLE: Framework to reduce Unmatched Invoices (mismatching between invoices received from 3P carriers like UPSN and FDE, and invoices generated in Amazon internal system) Percentage for North America Outbound Business
• 1)Worked with Hyderabad Controllership, Operations Finance group and Coordinated with senior teams from Amazon Seattle, Amazon Hyderabad and Amazon Bangalore and other stakeholders including 3P carriers like UPSN and FDE for in-depth analysis into the off-manifest issue (Unmatched Invoices) for NA Outbound Business
• 2)Gathered voluminous data and information from different stakeholders across NA, extracted a lot of data from internal data sources using SQL and analyzed it to identify patterns and major causes of unmatched invoices
• 3)Brainstormed with different teams, explored various options to reduce the off-manifest in NA outbound business and presented the recommendations to different stakeholders
• 4)Forecasted the annual impact due to Off-Manifest (in % and $ value) due to unmatched invoices for Outbound NA and potential savings per annum
• 5)Designed and developed a framework to reduce Unmatched Invoices (off-manifest) Percentage for North America Outbound Business and presented the analysis/report to senior management in Amazon Seattle

Mar 2016 – Feb 2017 · 11 mos · Kolkata Area, India

• http://www.ecelliimcalcutta.com/
• The Entrepreneurship Cell of Indian Institute of Management Calcutta, commonly known as E-Cell, is a student-run body that works towards promoting and encouraging the spirit of entrepreneurship.
• We do this by regularly organising workshops, seminars, business-plan competitions, guest talks and other similar events.
• We strive to create a conducive environment for budding entrepreneurs wherein they get to interact with investors, mentors, industry experts, start-up founders and also provide them ample opportunities to fine tune their ideas by participating in business plan competitions and hackathons.
• We are a team of passionate individuals who are serious about entrepreneurship and want to create IIM Calcutta, the start-up hub of eastern India.

Mar 2016 – Feb 2017 · 11 mos · Kolkata Area, India

• (1)Responsible for coordinating an active public relations and publicity program in and around IIM Calcuta ; connected with other Toastmasters Clubs of Kolkata region
• (2)Establishing and maintaining lines of communication between the club and its members, as well as between the club and the public
• (3)Increasing awareness of Toastmasters through local news and social media including facebook
• (4)Took up various roles – Grammarian, Table Topics master, Timer, General Evaluator, Ah-Counter, Toastmaster etc. in Toastmasters meetings at Toastmasters Club, IIM Calcutta

Mar 2015 – May 2015 · 2 mos · Gurgaon

• Internship with a Gurgaon-based food startup T-Funbox , a unit of Nutrifit Wellness OPC Private Limited – a startup in delivery and take away segment in international cuisines.
• (1)Handled operations(supplies, design, pricing, marketing, delivery) for newly introduced 8 beverages and 14 burgers
• (2)Enhanced T-Funbox’s customer reach, brand value and sales (by 15%) by organising 4 one-day food indulgence camps reaching out to more than 1000 potential customers in 4 corporates including Unitech in Gurgaon
• (3)Analysed the QSR (Quick Service Restaurant) segment in Gurgaon; Prepared the blue-print for future roadmap and VC/angel funding by carrying out SWOT analysis with the Director-CEO
• (4) Enhanced sales by 15% through innovative marketing and customer engagement through social media channels including Facebook , Zomato , Tinyowl, Foodpanda ; flyers distribution, door-to-door campaigns etc
• (5)Interviewed 110 people including restaurant managers, delivery boys and customers and gathered inputs for conceptualizing the T-Funbox’s mobile app

Jun 2012 – Jan 2014 · 1 yr 7 mos · Karnataka, India

• Led a team of 4 senior engineers, 6 engineers and 5 technicians in the electrical and automation department of the Down Coiler, functional area of the Hot Strip Mill, JSW Steel Limited, Bellary, Karnataka
• Down Coiler phase-2 project with Marubeni Corporation ( jointly with Mitsubishi-Hitachi Metals Machinery, Inc.) and TMEIC, USA
• (1)Led a multi-layered team of 15 and collaborated with 4 engineers from Marubeni and MH for commissioning of the phase-2 of the down coiler project; increased plant capacity from 3.5 to 5 MTPA
• (2)Handled project of commissioning electrical drives in Down Coiler with a team of 3 senior engineers from TMEIC, USA & achieved reduction in energy consumption
• (3)Improved/enhanced HR coils quality,profile and characteristics by introducing modifications in the process parameters after extensive observations and consultations; received positive customer feedback
• (4)Executed installation of multi-functional gauge project with 2 engineers from high-precision measurement technology provider IMS, Germany; facilitated data collection on profile, thickness, width, flatness
• (5)Monitored and analysed data with Quality Department and took corrective measures leading to better product quality thereby increasing customer satisfaction and reducing customer complaints
• (6)Permanently solved the recurring malfunctioning of Coil Marker in collaboration with Nireco, Japan and avoided the repurchase of the equipment
• Inventory Management
• (1)Managed inventory for Down Coiler; coordinated with the Purchase department
• (2)Ensured prompt availability of spare items reducing breakdown time and costs
• Resource Person, Electrical Team , Hot Strip Mill
• (1)Gathered, collated and compiled all the relevant data from all the 5 functional areas of HSM complying with the ISO standards and guidelines and SPOC from HSM Electrical department for the ISO auditors meet

Jan 2011 – Jan 2015 · 4 yrs · India

• Founded on 13th October 2011,at INDIA PARIVARTAN, we believe that to see the change, you have to be a part of it !!
• The main OBJECTIVE of this project:
• 1)To motivate the educated and privileged youth to participate in social services
• 2)To give them a platform where they can serve the society and side by side master their management skills
• 3)To work towards the upliftment of society
• Visit https://www.facebook.com/India.Parivartan/ to see the details of our activities !!