Apr 2020 – Mar 2022 · 1 yr 11 mos · Bengaluru, Karnataka

• Learned how a first principles approach with general management can help scale a business from its infancy.
• Responsible for all things 0 to 1 for this category
• Set up the sales team and sales processes
• Enhanced the GTM by adding new acquisition channels
• Headed all efforts in pursuance of delivering growth while improving economics
• Posted 5x growth in revenue and order volumes while improving unit economics by 70%
• Scaled this to a point where this category evolved to become a line of business

Sep 2018 – Mar 2020 · 1 yr 6 mos · Kolkata, West Bengal, India

• Learned how to handle a large sales team and manage a portfolio spread across many categories.
• Handled two equivalent ASM areas with 50+ accounts and annual revenue of 180+Cr
• Lead a team of 11 direct and 140 indirect reportees to delivering annual plans
• Drove strong growth in non-salient categories through planned interventions
• Improved direct market reach through GTM experiments

May 2017 – Aug 2018 · 1 yr 3 mos

• Learned how to manage scale by working for a brand with >$4B in annual consumer spends.
• Key Responsibilities :
• Created annual brand plans to sustain and enhance market share
• Devised Trade Marketing plans to ensure distribution and offtake of all SKUs in the portfolio
• Developed new product and packaging styles to build a robust innovation pipeline for future
• Designed communication across multiple platforms including merchandising, retail architecture, on-ground engagement, horeca and premium channel survey programs, and TLG survey programs
• Managed and optimized the brand budget to ensure delivery of brand objectives

Jul 2016 – Apr 2017 · 9 mos

• Learned sales the hard way - by selling directly myself.
• Worked across multiple teams (food, personal care and tobacco), at incrementally higher positions, while imbibing the nuances of sales, channel management, people management and category management
• Learned how to motivate and drive large sales teams spread across geographies, categories and channels to align for a common cause
• Executed short projects around merchandising, network expansion which were then replicated across multiple geographies
• Made actionable recommendations on improving the efficiency of 3rd party operations across modern trade - to improve the quality and impact of sell-out

Apr 2015 – Jun 2015 · 2 mos

• Interned with the Electronics Accessories team at Flipkart.
• Key Highlights:
• Analyzed the merchandising effectiveness of electronic accessories and made recommendations to improve the overall conversion in the category
• Instituted a new metric to measure merchandising effectiveness
• Contributed to creating unprecedented product features to improve merchandising