Apr 2024 – Aug 2024 · 4 mos · Gurugram, Haryana, India · On-site

Jul 2023 – Apr 2024 · 9 mos · India · On-site

• As a freelance marketing consultant, I specialize in crafting comprehensive strategies to elevate brand presence and drive business growth. I collaborate closely with clients to develop tailored solutions that resonate with their target audience and achieve measurable results. My expertise spans a wide range of marketing activities, including strategizing marketing and digital marketing initiatives, as well as curating compelling content across various channels such as blogs, social media, advertisements, newsletters, and other corporate communications.
• One of the key aspects of my role as a freelance marketing consultant is strategizing marketing initiatives that align with clients' overarching business goals and objectives. This involves conducting thorough market research to identify industry trends, competitor landscapes, and consumer preferences.
• In the realm of digital marketing, I leverage my expertise in SEO, PPC, social media marketing, email marketing, and other digital channels to maximize clients' online visibility and engagement. Whether it's optimizing website content for search engines, launching targeted ad campaigns on social media platforms, or crafting personalized email newsletters, I employ a data-driven approach to drive traffic, generate leads, and increase conversions.
• Content curation is another integral part of my role as a freelance marketing consultant. This includes writing informative and entertaining blog posts, crafting compelling social media posts and advertisements, and developing captivating newsletters and other corporate communications materials. Whether it's educating, entertaining, or inspiring action, I tailor content to meet the specific goals and objectives of each client, while maintaining consistency in tone, voice, and messaging across all channels.

Dec 2022 – May 2023 · 5 mos · Pune, Maharashtra, India

Jun 2021 – Nov 2022 · 1 yr 5 mos · Pune, Maharashtra, India

• 1. Lead Generation via LinkedIn: Leveraging the power of LinkedIn and LinkedIn Sales Navigator, I initiated connections with decision-makers across the healthcare domain, nurturing leads for potential partnerships and collaborations.
• 2. Demo Scheduling and Presentation: Weekly demos were meticulously scheduled with prospects from hospitals, healthcare companies, and corporate entities. These demos showcased the capabilities of MeFy Edge, our state-of-the-art POCT device, capable of conducting 170 diagnostic tests autonomously.
• 3. Strategic Meetings and Workload Gathering: Through targeted visits to major hospitals, nursing homes, and clinics, particularly focusing on cardiologists, I collected workload data and introduced MeFy Edge, presenting tailored proposals to address their needs effectively.
• 4. Social Media Content Development: Collaborating with the social media team, I contributed to crafting engaging content including posts, polls, and articles, aligning with our digital marketing objectives.
• 5. Corporate Communication Strategy: I conceptualized and designed corporate communication content, facilitating discussions with various corporate entities and business houses, emphasizing the value proposition of MeFy's offerings.
• 6. Corporate Sales Strategy Development: I devised comprehensive sales strategies tailored for corporate clients, exploring avenues for collaboration in managing and securely storing patient data.
• 7. App Demonstrations for Doctors: Providing comprehensive demos of the MeFy Doctor App to healthcare professionals, I positioned our solution as a holistic clinic management system, streamlining operations and enhancing patient care.
• 8. App Download and Registration Initiatives: Through targeted outreach, I encouraged doctors to download and utilize the MeFy Doctor App for efficient patient management and payment processing. Additionally, I strategized methods to increase downloads of the MeFy Health App among patients, expanding our user base.

Oct 2019 – Apr 2020 · 6 mos · Pune Area, India

Dec 2012 – Sep 2019 · 6 yrs 9 mos · Bengaluru, Karnataka, India · On-site

• As a core member of DigiWeb Media, operating under the brand Project Potayto, I spearheaded comprehensive business development, sales, and marketing initiatives to deliver top-tier digital services within the Indian market. Lead generation – Looking for new clients through various social media channels.
• Business Development Leadership:
• Developed and executed comprehensive business development strategies to drive revenue growth and expand market reach.
• Conducted market research to identify emerging opportunities and formulated tailored approaches to capitalize on them.
• Marketing and Client Engagement:
• Spearheaded lead-generation efforts through various social media channels to acquire new clients.
• Implemented sales strategies to secure new business opportunities and foster client relationships.
• Ensured consistent and engaging brand messaging through content creation and dissemination via blogs, webinars, and newsletters.
• Corporate Strategy and Management:
• Played a key role in devising corporate strategies to enhance brand visibility and market presence.
• Collaborated with the team to align activities with the social media calendar and maintain a cohesive online presence.
• Closure of DigiWeb Media LLP: Unfortunately, due to internal issues within the team and higher management, DigiWeb Media LLP had to be shut down. Despite the challenges faced, I remained committed to driving innovation, fostering client-centric approaches, and advancing corporate objectives within the dynamic landscape of digital marketing and business development.

Apr 2011 – Jul 2012 · 1 yr 3 mos · New Delhi Area, India · On-site

• At Convergys, I worked as a Sr Technical Support Associate for the outsourced process of AT&T U-Verse, which was a newly launched service from AT&T in the US. It was a bundled service comprising of Internet, Sattelite TV and Telephone. My role was to ensure utmost quality of customer service while also troubleshooting technical, billing, or ay other query a customer might have.

Jan 2009 – Feb 2011 · 2 yrs 1 mo · Gurgaon, India

• At Dell, we were responsible for troubleshooting and solving technical queries for customers based in the US. These would be existing Dell customers with machines within warranty.
• It also consisted of a sales aspect where we would pitch for extended warranty in case of expiration of the warranty. We were responsible for resolving issues related to software and third-party hardware applications (like printers, sound system, etc).