Mishal Ashfaq

Digital Marketing Specialist

Pakistan2 yrs 9 mos experience

Key Highlights

  • Expert in B2B lead generation strategies.
  • Strong background in marketing automation tools.
  • Data-driven approach to optimize campaign performance.
Stackforce AI infers this person is a B2B Marketing Specialist with expertise in lead generation and data-driven strategies.

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Skills

Core Skills

Lead GenerationB2b Marketing

Other Skills

Candidate SelectionCandidates SearchingCommunicationData AnalysisData CollectionDigital MarketingEmail MarketingEmail Marketing SoftwareLead ManagementLinkedIn MarketingMarketing StrategyMicrosoft ExcelPresentationsRecruitingScreening Resumes

About

As a Lead Generation and B2B Marketing Specialist, drove targeted marketing strategies by leveraging expertise in email marketing, outbound campaigns, CRM optimization, and cross-channel outreach. Focused on generating high-quality B2B leads, nurturing them through the sales funnel, and supporting pipeline growth through data-driven segmentation and account-based marketing (ABM). Collaborated closely with sales and product teams to align messaging, optimize conversion rates, and improve campaign ROI. Graduated with a Bachelor's degree in Information Technology from The Islamia University of Bahawalpur, bringing a strong foundation in tech to support modern marketing automation tools and analytics platforms. Passionate about bridging the gap between technology and marketing to drive measurable business outcomes, scalable lead systems, and sustainable growth.

Experience

Upwork

Marketing Specialist

Jun 2023Present · 2 yrs 9 mos · Remote

Lead ManagementLead GenerationLinkedIn MarketingEmail Marketing SoftwareEmail MarketingMarketing Strategy+3

Education

Army Public School - (APSACS)

Pre-Medicine/Pre-Medical Studies

Apr 2019Jul 2021

The Islamia University of Bahawalpur

Bachelor's degree — Information Technology

Nov 2021Jun 2025

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