Apr 2021 – Mar 2025 · 3 yrs 11 mos · Gurugram, Haryana, India

• Implemented "Finance sales automation - approval flow" project in Q4. This will help us save immense
• bandwidth, keep a tab on open/closed requests and define TAT around finance actions etc.
• Built ~75 dashboards and live data sheets including automated data emailers for more than 10 teams
• across the company. This helps team leads keep a tab on most important metrics on regular basis in
• an organized way without spending much time.
• I have worked on a number of projects which reduces multiple teams bandwidth which can be
• consumed in taking company forward by taking up more things. Building dashboards, streamlining
• processes and automating regular reporting solve a big piece of entire business puzzle.
• Analysis of entire consumer journey with time taken in executing each step in the funnel.
• Understood the vertical and business requirements clearly after getting to work with more than 10
• teams across the company and built great relationships which helped everyone implementing more
• things in lesser time frame.
• Payment TAT with Purchase, Ops team, sales and NBFC team - This gives us the accuracy of payments
• made to customers in predefined time.

Jul 2019 – Dec 2019 · 5 mos · Gurugram, Haryana, India

• Develop and drive marketing campaign strategies to improve customer engagement and
• company revenue
• Analysed and identified key insights to enhance the social media presence of 20+ e-commerce
• organizations to improve the ROI on their digital media campaigns
• Prepared organization case studies and company research document by analysing KPIs such as
• User Engagement, Target audience, Google trends and Competition & Industry analysis
• Reduced man-hours by 90% in collating and categorizing Instagram influencers details such as ID,
• category, last activity time by creating an API using R
• Successfully ran an Influencer driven affiliated marketing campaign for OYO - ‘OyoCircle’ and
• achieved a 5% conversion.

May 2018 – Jun 2019 · 1 yr 1 mo · Gurgaon, India

• Core team member, a significant contribution in increasing app downloads from 50k to 3L in 14
• months
• Conceptualized and administered cricket fantasy game on the app and achieved the highest
• participation of 60k users in a game
• End to end responsibility of the fantasy game- content creation, probability analysis, smooth
• execution & timely reward distribution; Increased average weekly retention from 22% to 30%
• Scrapped stats of players & teams from ESPN, generated interesting insights to create 150+
• YouTube videos. Content created on Kedar Jadhav was later shared by CricBuzz
• Achieved 70% increment in social media reach by web content optimization & SEO research
• Created an API using R to analyse users’ comments on YouTube posts through word frequency in
• order to propose content for future posts

Jan 2016 – Jun 2016 · 5 mos · Greater Delhi Area

• Detailed analysis of Daily Active Users to identify customer behaviour and user engagement basis
• location, workout routine, and expectations; created a database of the fitness center in Delhi-NCR
• basis location, available facilities and trainer’s profile
• Identified opportunities to reduce drop at each level of user engagement funnel by giving relevant
• and useful recommendation basis user behaviour, demand and available database of fitness
• centers
• Solely responsible for online marketing on social media platforms and offline marketing in hotels,
• malls, colleges resulting in a 10% increase in user engagement.
• Analysed well-performing campaigns on social media based on promotional offers, available
• content to identify newer avenues for marketing activities
• Responsible for product sanity check and code fixes to ensure bug-free features on the FitMeIn
• application