Jan 2025 – Mar 2025 · 2 mos

May 2023 – Jun 2024 · 1 yr 1 mo · Gurugram, Haryana, India

• 1. Streamlined the entire loan application and disbursal system by implementing integrating events, creating funnel views and setting up alerts.
• 2. Worked on integration of third party collection system into BharatPe system to centralize and optimize collection strategies, tracking, monitoring, and task execution.

Feb 2022 – Apr 2023 · 1 yr 2 mos

• Core-Product Analytics – DTHBox, HelloTunes, XStreamApp and Web Analytics
• o Building dashboards incorporating User Personas, Product Funnels, Product and Player Performance Metrics alongside others
• o Self-Serve Analytics: Single-handedly created and maintained a central repository of all existing analytical infrastructure for organization-level consumption; Reduced Data Requests (~30%); Performed a clean-up exercise releasing CPU Consumption (~50%), thus improving efficiency

May 2021 – Feb 2022 · 9 mos · India

• Acquisition & Growth:
• o Identified 5000+ untapped plus-codes in Delhi by integrating third-party Experian data, and collaborated with GTM & CLM teams to drive ~7% incremental penetration in the Beauty vertical
• o Worked with Product and Engineering teams to reconstruct the current Referral Model, leading to ~50K new user acquisition at a reduced CAC
• Business Intelligence:
• o Forecasted AC Deliveries (Summer’22) by building a Linear Regression Model in Python incorporating Climate, Marketing and Time-Series variables which will enable an improvised demand-supply dynamics (~3% decrease in RL and ~5% reduction in total marketing cost)
• o Created an automated MIS Reporting for omni-channel Marketing Spends, reducing TAT by ~85% and improving reporting accuracy by 90%
• o Built dynamic Dashboards and G-Sheet Trackers to understand Business Diagnostics Health and Repeat User Behavior across categories using SQL and Python

May 2021 – Jun 2021 · 1 mo

• o Drafted a formal proposal for a Ministry Program by analyzing startup innovation zones across 10+ geographies, and prepared best practices document detailing the history, infrastructure, support, and key initiatives
• o Prepared a comprehensive report on the Grassroots Innovation sector highlighting key stakeholders, schemes, and support

Aug 2020 – Nov 2020 · 3 mos

• o Led a team of 12 volunteers to execute projects: Retail Donations through Marketing & Fundraising Framework Implementation
• o Researched and documented upon strategy with potential funders, investors, and philanthropists for COVID-19 response and post-rebuilding
• o Designed and implemented a Social Media Strategy Plan and an Outreach Plan to reach out to potential funders and organizations

Jun 2020 – Jul 2020 · 1 mo

• o Researched and presented the key trends in Indian Spice Industry for a 5-year (2017-22) period based on government and industry reports
• o Assisted the Chief of Staff to create a business plan to set up a small and a large-scale spice manufacturing unit in the Kerala region

May 2020 – Jul 2020 · 2 mos

• Worked under the guidance of Director of Technology, to develop technical architecture aimed at producing data-driven solutions
• o Developed a 4X faster Web scraper and Reporting system integrated with Google Sheets, Gmail, and Chromium services using proxy rotator mechanism to automate the brand health analysis and categories change consisting of market research, product analysis, quality control, and deployment cycle
• o Created dashboards for time series analysis and competitor analysis of products and business strategy of the MamaEarth (MLM) Reseller Model

May 2020 – May 2020 · 0 mo

• o Study Design: Designed a comprehensive study on high-school students pan-India to study the attributes affecting brain-drain in India; ideated and created social media strategies that increased the reach of the survey to 10,000+ students
• o Research and Analysis: Assisted the company in identification of their target customers by acquiring primary data of 2000+ respondents and analyzed the results across the metrics of feasibility, financial support, and employability; generated a comprehensive analysis of the higher education market and transnational education programs in Germany for their Investment Strategy Department

Dec 2019 – Dec 2019 · 0 mo · Delhi, Delhi

• o Helped in collating data of 100+ portfolio companies, analyzed pitch decks, and further analyzed the same to curate dynamic insights
• o Analyzed 5,000+ data points using Microsoft Excel and Tableau, basis which prepared a report to supplement COO discussions with IAN Board