Mar 2023 – Jun 2024 · 1 yr 3 mos · On-site

• Created & executed the GTM strategy for new product/feature launches
• Developed the new brand positioning for the rebranding of Oneistox to Novatr
• Led the CRO team to run A/B tests on critical Landing Pages
• Managed Novatr’s online reputation through Google reviews, 3rd Party websites and more
• End-to-end ideation and execution of Novatr Unplugged - a multi-city offline event created to increase product awareness & adoption
• Created sales enablement collaterals, battle cards and comparison documents
• Developed new content IPs to establish thought leadership and increase brand trust
• Created and optimized nurture campaigns for SQLs generated from free tools
• Built the webinar channel from ground-up delivering a direct impact on revenue

May 2022 – Oct 2022 · 5 mos

• Worked on new brand positioning and website revamp
• GTM strategy for new feature/product launches
• Increased average case studies published in a month by 150%
• Worked on customer nurture campaigns for new product launches - VWO Deploy
• Helped create and launch VWOs first-ever prospects newsletter - Beyond Conversions

May 2020 – May 2022 · 2 yrs

• Custodian of VWO social media properties
• Planned and executed social strategy, calendars, and engagement ideas on all social media platforms
• Handled the social marketing initiatives for the Humans vs. AI Copywriting contest
• End-to-end execution of Quora exercise in answering relevant questions for all target keywords
• Responsible for the promotion of all created content
• Responsible for all the webinars (Speaker reach outs, recruits, and sessions)
• Responsible for identifying key co-marketing opportunities

Apr 2020 – Jun 2020 · 2 mos

• Spearheaded the case study sourcing and creation process and produced them in record time
• Worked on multiple nurture emails
• Drove end-to-end creation and execution of the first-ever newsletter to the entire customer base

Sep 2018 – Apr 2020 · 1 yr 7 mos

• Responsible for creating TOFU content pieces such as Case studies, Guides, eBooks, and Blogs, etc.
• Scriptwriting for Biteable videos for YouTube and VWO product training videos
• Competitor analysis and content creation for AdWords landing pages
• Created content for website pages, launch emails, intercom, and social during the new website launch for VWO
• Audit, review, and correction of 130+ case studies during website revamp
• Responsible for writing employee descriptions for the Wingify website in collaboration with the HR team
• Collaborated with the SEO team to streamline and make the content generation process more efficient

May 2018 – Aug 2018 · 3 mos

• Handled planning and logistics for off-shore events like Online Retailer 2018.
• Created a pipeline of 1000+ contacts for co-marketing outreach efforts.
• Worked on improving the content of handbooks and case studies.