Jan 2025 – Sep 2025 · 8 mos

Nov 2023 – Oct 2025 · 1 yr 11 mos

• I'm a data-driven and passionate about equipping businesses for sustainable growth. Here's how I achieve that:
• Build: I collaborate with you to develop a robust marketing engine. This includes crafting a strategic marketing plan, building a high-performing marketing team, and implementing a powerful Martech stack.
• Operate: As an extension of your team, I'll oversee day-to-day marketing operations, ensuring smooth execution. This involves hiring the right talent, establishing efficient processes, and delivering measurable results that drive your business goals.
• Transfer: My goal is to empower your team for long-term success. Throughout my journey, I'll focus on knowledge transfer, ensuring your team has the tools and expertise to seamlessly take the reins after my departure.

Nov 2023 – Sep 2025 · 1 yr 10 mos

Jan 2023 – Dec 2024 · 1 yr 11 mos

• Global Marketing Leader with 15+ years of experience in B2B SaaS, specializing in scaling companies to achieve $10 million ARR and beyond.
• Expert in Crafting and Executing Marketing Strategies across various areas, including:
• Go-To-Market (GTM)
• Product Marketing
• Pricing & Packaging
• Competitive Intelligence
• Customer Marketing
• Content Marketing
• Sales Enablement
• Brand Building
• Analyst Relations
• Public Relations
• Building and leading high-performing marketing teams while remaining hands-on when necessary.
• Expert in strategic collaboration with Chief Revenue Officers (CRO) and Chief Product Officers (CPO) to drive demand generation, accelerate growth, and maximize revenue opportunities.

Jan 2022 – Present · 4 yrs 4 mos

• Advisor and mentor with SaaS startups. In my previous assignments, I have advised on GTM (More recently with building, "Outbound", scaling demand gen and building pipeline efficiency) and have also assisted with leadership hiring. I have a point of view around a sales-led, hybrid GTM motion, brand building for startups and hiring the right team.

Dec 2021 – Dec 2022 · 1 yr

• Generated 4.5k+ leads across GEOs and $15+ million of pipeline using channels -
• Paid | Email | Webinar | Cold Calling | SEO | Social Media
• Led the demand generation team to achieve the revenue target by implementing
• an integrated marketing strategy that included lead nurturing, content marketing,
• and paid search campaigns.
• Developed and implemented strategies for increasing website traffic through SEO
• best practices, PPC advertising, email marketing, social media channels, webinars,
• events, Outbound, content syndication, etc.
• Oversaw all aspects of campaign development including copywriting (landing page
• copy & emails), design (graphics & templates) and A/B testing to ensure maximum
• ROI on every dollar spent.
• Collaborated with sales teams across multiple business units to identify key growth
• opportunities within their accounts and develop go-to-market plans.
• Managing marketing budgets, allocation and optimising spend across tactics and
• experience, forecasting results and driving quantifiable ROI
• Creating/managing marketing, sales, revenue dashboards on hubspot, spreadsheets,
• Google data studio

Apr 2016 – Nov 2021 · 5 yrs 7 mos

• Optimising AARRR Metrics (Acquisition – Activation – Retention – Referral - Revenue)
• Optimising the marketing channels according to the requirement
• Hypothesise, Plan, Execute, Measure experiments and conversion tests (A/ B, Multi-variate, Multi page)
• Drive traffic to the Website, Landing Pages and Social Media
• Applying Conversion Rate Optimization (CRO) principles and hacks at the required areas of the product
• Identify trends, insights utilising user analytics and optimize performance based on the insights
• Evaluation of end-to-end customer experience across multiple channels and customer touch-points
• Scaling and automating the growth processes

Dec 2011 – Apr 2016 · 4 yrs 4 mos

• ★ Acting as an interface between Sales and other departments including Engineering, Testing and Product Management teams.
• ★ Planning product launches – planning the launch of new products and coordinating the commercialization of the new product introductions.
• ★ Managing and developing a mailing program to encompass weekly newsletters and monthly bulletins.
• ★ Coordinating the production of all marketing, promotional and other related materials.
• ★ Creating product positioning and messaging that differentiates eGrabber products from others in the market.
• ★ Building sales ennoblement – communicating the value proposition of the products to the sales team and developing the sales tools that support the selling process of the products.
• ★ Developing market intelligence – becoming the expert on the buyers, their buying criteria and identifying competitor's related products.
• ★ Increasing demand generation – Identifying and delivering advertising opportunities in line with the marketing strategy.
• ★ Social Media Marketing - Social media strategy/ development, cross sales/ partnership marketing and Global Digital marketing development (Worldwide).
• ★ Generating B2B leads from United states, United Kingdom, Australia, Canada.

Dec 2011 – Dec 2012 · 1 yr

Jul 2009 – Jan 2011 · 1 yr 6 mos · Chennai Area, India

• Market Research for US, UK , Canada and Asia Market.
• Prospect Identification for Banks, Insurance, Healthcare, Retail, Manufacturing, Travel and Hospitality, Transportation and Logistics, Wholesale and Distribution, Energy and Utilities, Media and Entertainment.
• Directories used – Jigsaw, Hoovers, LinkedIn, OneSource, NetProspex and Zoom info.
• Research for the IT Decision Makers (CIO, CTO , Director IT, VP IT) for the Prospects identified.
• Sending Email Campaigns.
• Lead Follow up.
• Fixing up initial level of telephonic discussion for the sales team through emails.
• Database Updating in the LotusNotes – CRM.