Aprajita Agrawal — Product Marketing Manager

With 6.5 years of experience in product marketing and customer engagement, I specialize in crafting compelling narratives, driving lead generation, and enhancing brand visibility through strategic multi-channel campaigns and event marketing. At HighRadius, I helped build A/R Masterminds from the ground up in 2023. Currently, I manage customer engagement initiatives for A/R Masterminds, ensuring seamless event execution, data-driven ROI tracking, and customer advocacy to provide an enriching experience to customers. In 2024, we hosted 41 events across 23 different cities, engaging 25% of our customer base (nearly 10% more than in 2023) and impacting 48 deals totalling ~$6.6M in ARR Before A/R Masterminds, I spearheaded product marketing for the APAC region at HighRadius, generating 400+ MQLs, 35+ SALs, and elevating brand awareness through social media, content strategy, and third-party conferences. Before HighRadius, I led product marketing for Google Maps across APAC and the UK at Searce Inc. ( a leading Google Premier Partner). I spearheaded market entry strategies, demand generation, and content marketing to fuel a pipeline of $1.8 M. I also managed social media strategy, leading to 40% growth in LinkedIn followers Y-o-Y. I was also awarded Searce’s H.A.P.P.I.E.R. award for exceptional marketing performance. Key Expertise: -Product Positioning & Messaging -Event Conceptualization & Marketing -Customer Engagement Strategy -Content & Social Media Marketing -Lead Generation -Nurture Campaigns

Stackforce AI infers this person is a Product Marketing Specialist in SaaS and MarTech industries.

Location: Hyderabad, Telangana, India

Experience: 10 yrs

Skills

Go-to-market Strategy
B2b Marketing
Customer Engagement Strategy
Event Marketing
Product Marketing
Demand Generation
Content Strategy
Project Management
Market Research

Career Highlights

Spearheaded A/R Masterminds, engaging 25% of customers.
Generated 400+ MQLs in APAC region at HighRadius.
Awarded for exceptional marketing performance at Searce.

Work Experience

HighRadius

Senior Product Marketing Manager (1 yr 8 mos)

Product Marketing Manager (1 yr 9 mos)

Searce Inc

Product Marketer (1 yr 11 mos)

Shemaroo Entertainment Ltd.

Marketing Intern - International Business (2 mos)

MICAVaani

Head, Planning & Programming (1 yr)

Planning & Programming (9 mos)

EY

Associate Analyst (1 yr)

ECOMANTRA , The Economics Association of Gargi College

Editor In Chief (11 mos)

Enactus

Project Team Member (1 yr 11 mos)

FICCI

Intern - Economic Affairs & Research Division (1 mo)

Education

Master of Business Administration - MBA at MICA | The School of Ideas

Bachelor of Arts (Honors) at Delhi University

Senior Secondary Examination at Delhi Public School - R. K. Puram

Secondary School Examintaion at Amity University

Aprajita Agrawal

Product Marketing Manager

Hyderabad, Telangana, India10 yrs experience

Highly Stable

Key Highlights

Spearheaded A/R Masterminds, engaging 25% of customers.
Generated 400+ MQLs in APAC region at HighRadius.
Awarded for exceptional marketing performance at Searce.

Stackforce AI infers this person is a Product Marketing Specialist in SaaS and MarTech industries.

Contact

Skills

Core Skills

Go-to-market StrategyB2b MarketingCustomer Engagement StrategyEvent MarketingProduct MarketingDemand GenerationContent StrategyProject ManagementMarket Research

Other Skills

Analytical SkillsBrand AwarenessBusiness-to-Business (B2B)Content MarketingCreative WritingCreativity SkillsData AnalysisDigital MarketingEvent Conceptualization & MarketingIntegrated Campaign PlanningLaunch StrategiesLead GenerationLeadershipMarket AnalysisMarketing

About

Experience

Highradius

2 roles

Senior Product Marketing Manager

Promoted

Feb 2024 – Oct 2025 · 1 yr 8 mos · On-site

Product Marketing Manager

Apr 2022 – Jan 2024 · 1 yr 9 mos · On-site

1. GTM for New Region - APAC
Led region-specific GTM to position HighRadius as the ultimate solution for finance professionals in the O2C space in Australia, India, and Singapore by performing a need-gap analysis of target customers and competitors
Created marketing assets to execute omnichannel marketing campaigns, by collaborating with inbound and outbound marketing teams.
2. Sales Enablement
Created product collaterals for all event formats - webinars, roundtables, and conferences held in India, Singapore, and Australia, generating 400+ MQLs
Established lead nurture strategy for various target personas, by utilizing various blogs, whitepapers, case studies, and one-pagers.
3. Brand Awareness
Enhanced product visibility by curating content for social media handles of C- level executives
Collaborated with AICM (Australia Institute of Credit Management) to publish quarterly articles in their newsletter, reaching 2500+ professionals in 1200 companies.
4. Customer Engagement
Spearheaded the new customer community initiative - A/R Masterminds, with the aim to provide customers a platform to network and workshop in-person across 20 cities in the USA.
Work closely with the customer expansion team on various marketing initiatives and programs to enhance customer experience

MessagingB2B MarketingContent StrategyPositioning (Marketing)Content MarketingBrand Awareness+6

Searce inc

Product Marketer

May 2020 – Apr 2022 · 1 yr 11 mos

ACHIEVEMENT: Awarded Searce's H.A.P.P.I.E.R award for exceptional marketing performance in 2021.
Strategizing, planning, and executing marketing campaigns for Google Workspace and Google Maps.
Conceptualize and promoting online events, webinars, and workshops in collaboration with Google experts to generate MQLs
Devise content strategy to touch existing customers and prospects at various touchpoints through different content formats and channels
Profiling accounts to target them with customized messaging by mapping industry-specific needs with Google Cloud solutions
GTM Strategy for launching Searce's inhouse store locator solution - FindMyStore
Conceptualised and launched Location Intelligence Showcase Page to build a community around location intelligence trends, use cases,news and searce expertise.

MessagingB2B MarketingContent StrategySearch Engine Optimization (SEO)Positioning (Marketing)Product Launch+7

Shemaroo entertainment ltd.

Marketing Intern - International Business

Apr 2019 – Jun 2019 · 2 mos · Mumbai Area, India

Conducted feasibility analysis for Shemaroo’s foray into international theatrical distribution
Delivered country wise business cases with profitability analysis for potential markets present in USA,APAC and EMEA
Evaluated content affinity in 20 target countries by analyzing media consumption & distribution patterns
Performed comparative market analysis by examining socio-economic & cultural factors across countries
Tested hypothesis to prove wrong the status quo i.e. movies released abroad are A-grade movies
Mapped trends influencing movie success by studying 400+ movies released in last 3 years across
multiple paramters such as movie runtime, genre, starcast, production house, etc.
Identified gaps in current business models for breaking current nexus of film distribution & exhibition.
Categorized 3 different types of potential markets basis content affinity & socio-economic influence
Approached local distributors in Japan, Kenya and Honk Kong to start a pilot run for theatricals
Identified ethnic pockets in overseas markets for targeted distribution of regional movies
Curated a potential list of 15+ movies, as part of the business pilot for Shemaroo

Market ResearchAnalytical Skills

Micavaani

2 roles

Head, Planning & Programming

Mar 2019 – Mar 2020 · 1 yr

Responsible for stakeholder management and strategic communication with Ministry of I&B, UNICEF, & CRA.
Supervised a 12-member team to organize yearly events like RJ Wars & Aapno Manch.
Conceptualized and designed content for weekly shows across different genres, for the village community near MICA
Onboarded sponsors such as SBI, Amul, Decathlon, Nestle Munch for community events and activities.

Project ManagementSocial Media Marketing

Planning & Programming

Jun 2018 – Mar 2019 · 9 mos

Ey

Associate Analyst

May 2017 – May 2018 · 1 yr · Gurgaon, Haryana, India

Worked with client engagement teams to eliminate breaches of independence that arise from services provided by EY
Assisted teams from different service lines of EY to furnish deliverables by modifying, researching & analyzing internal databases
Coordinated with various verticals of EY RMS to guide teams on issues related to independence, conflicts, and compliance

Ecomantra , the economics association of gargi college

Editor In Chief

Jun 2015 – May 2016 · 11 mos · New Delhi Area, India

Coordinated with writers, edited articles and supervised the successful publishing of Economics Department Magazine – ECOBUZZ , with sales of the magazine reaching thrice their volume in comparison to the previous year .
Achievement :
Winner of Creative Writing Competition for 2015 - 2016 for the article -" Economics couldn't stop flirting with life ".

Enactus

Project Team Member

Jun 2014 – May 2016 · 1 yr 11 mos · New Delhi Area, India

Local chapter of Enactus International (previously known as SIFI) , which aims to impact lives through social entrepreneurship projects for a better, sustainable world.
Enactus Gargi was engaged in Project Rachna . Project Rachna: Creating , marketing and selling numerous utility products made out of jute to ensure a sustainable income for underprivileged women.

Ficci

Intern - Economic Affairs & Research Division

Jun 2014 – Jul 2014 · 1 mo · Delhi Area, India

Analyzed the economic trends and policies of BRICS nations for June - July 2014.
Wrote monthly economic reports for Brazil, Russia & South Africa
Studied and evaluated the Financial Budget ’14 and its impact on various sectors of the Indian economy