Jun 2021 – May 2025 · 3 yrs 11 mos · Delhi ncr · Hybrid

• In my current role as Vice President, I lead the Gyan Fresh App business, focusing on positive P&L management while servicing over 3 million annual orders.
• I am responsible for establishing new business channels by launching Gyan products on tech-based food startups and expanding sales through online B2B and B2C marketplaces, including Quick Commerce platforms like Blinkit, Zepto, Instamart, Flipkart Minutes, Bigbakste etc..
• Additionally, I oversee the operation of 60+ company-owned Gyan Fresh Stores in Lucknow and Kanpur, ensuring operational efficiency & Company level CRM Department handling.
• Achievements:
• I have successfully optimized revenue streams and driven profitability, significantly improving brand visibility and market presence for Gyan Dairy products. My leadership has resulted in the identification of new markets and opportunities for growth, aligning strategies with organizational goals to enhance market share.

Dec 2020 – May 2021 · 5 mos · Gurugram, Haryana, India · On-site

• As the Business Head for E-Commerce at Ritu Kumar, I spearheaded the setup and scaling of e-commerce operations, driving substantial online growth and expanding product lines. I integrated online and offline sales channels, optimizing operations to reduce costs and improve efficiency. My role included managing complete P&L responsibilities and leading the expansion of overseas e-commerce business.
• Achievements:
• I successfully boosted international sales and profitability through targeted strategies and partnerships, significantly increasing EBIDTA and aligning strategies with corporate goals.

Jul 2018 – Nov 2020 · 2 yrs 4 mos · Noida, Uttar Pradesh, India · On-site

• In my role as Global E-commerce Head at Manyavar, I developed and implemented strategic business operations plans, conceptualizing new online business strategies and launching new product lines.
• 1) Managed complete P&L ownership for the Online/E-com business for India & Overseas both.
• 2) Cementing healthy relationships with Online channel partners like Amazon, Flipkart, Amazon.ca, etc. for generating business and leading the workforce towards accomplishing Visionary business & corporate goals.
• 3) Formulating strategies for maximizing profitability & generating revenue, realizing organizational goals; conceptualizing and implementing plans/objectives in sync with the vision and mission.
• 4) Restructured operations and introduced important measures to bring in profitability which included the establishment of Digital & Ecommerce in Big Brick & Mortar company.
• Achievements:
• I delivered over 300% year-over-year growth in e-commerce and directed digital marketing strategies across various channels, optimizing performance and ROI.

Dec 2016 – Jul 2018 · 1 yr 7 mos · Bengaluru Area, India · On-site

• As Digital Head, I integrated the complete digital ecosystem for Jockey and Speedo brands in India, managing the full P&L for the digital business. I directed online marketing strategies across multiple marketplaces, ensuring a strategic approach to maximize reach and engagement.
• 1) Integrated the digital ecosystem for Jockey & Speedo, increasing Online sales channels.
• 2) Managed P&L for Digital Business and directed marketing activities on online platforms like Myntra, Flipkart, Amazon etc..
• 3) Spearheaded marketing for JockeyIndia.com & Speedo Brand in India.

Sep 2012 – Nov 2016 · 4 yrs 2 mos · India · On-site

• I led the Digital team at Aditya Birla Fashion Retail Ltd, driving the company’s digital growth and brand presence. I established and optimized the digital ecosystem, significantly enhancing online operations and improving customer experience.
• 1) Led the setup of the Digital ecosystem at Trendin.com, achieving a $13+ Million business growth in just 3 years.
• 2) Implemented online and offline sales channels, monitored analytics agencies, and initiated market research studies.
• 3) Collaborated with Brand Marketing Teams to synchronize brand stories on Online Channels.
• 4) Setup the Digital strategies for Trendin.com & Market Place business (Myntra, Flipkart, Amazon, Jabong etc..)
• Achievements:
• I drove consistent month-on-month growth in order volume and implemented digital strategies that aligned with organizational objectives.

Oct 2011 – Sep 2012 · 11 mos · Noida Area, India · On-site

• Heading the Digital Sales for 99acres.com & Allcheckdeals.com
• Responsible for $1+ Million dollar business setup

Jun 2010 – Oct 2011 · 1 yr 4 mos · Noida, Uttar Pradesh, India · On-site

• Managed all digital marketing channels to drive sales and ensure a healthy mix of organic and inorganic growth for Unicon Investment Solutions in Noida, India.
• Analyzed competitors' strategies and implemented necessary changes to optimize current marketing strategies for increased business success.

Jun 2008 – Jun 2010 · 2 yrs · Noida, Uttar Pradesh, India

• Managed all On-page & Off-page Optimization practices for LimeExchange.com & LimeDomains.com
• Handled PPC Campaigns targeting US, UK & India markets
• Led Email Marketing Campaigns and tracked Traffic fluctuations reasons

Jan 2007 – Jun 2008 · 1 yr 5 mos · Noida, Uttar Pradesh, India · On-site

• Managed outsourced client projects in digital marketing, analyzing campaign performance reports and monitoring competitors' market share.
• Improved search engine rankings through continuous testing and updating of website components to increase brand visibility and revenue.