Nov 2024 – Mar 2025 · 4 mos · Gurugram, Haryana, India

• Launched District as the go to ticketing and dining app.
• Improved core funnels in the movie ticketing business on District

Apr 2022 – Oct 2024 · 2 yrs 6 mos

• Revamped payments' experience and partnered with multiple industry leaders, leading to a revenue improvement of 3% per month
• Conceptualized a personalized withdrawal framework to enable over 200+ customized payout experiences for players
• Identified & brought about payment optimisations without significant development effort leading to 8% improvement in success rates
• Promoted within 2 years from a Product Manager to Senior Product Manager for excellent performance and proven accomplishments
• Mentored junior Product Managers in effective product management techniques & conceived the product roadmap
• Crafted strategic retention features within the gameplay mechanisms to improve experience for genuine players (revenue lift of 5% per month)
• Devised an A/B experimentation engine leveraging data science capabilities to offer improved methods of experimentation
• Strengthened fraud control mechanisms by overhauling KYC journeys, and introducing risk control measures, improving lead to paid by ~20%
• Designed multiple in-house platform initiatives and reduced man-hours and removed resource constraints by more than 50%

May 2020 – Apr 2022 · 1 yr 11 mos

• Led cross-functional teams through multiple successful product release cycles
• Conceptualised and deployed enhanced product features & optimized implementation in long term strategies
• Designed and delivered multiple platform initiatives to reduce man hours and remove resource constraints
• Established criteria for each milestone within product roadmap as means to measure developmental progress
• Prioritised roadmap in order to achieve product goals and leading to substantial increase in KPIs
• Adopted Agile practices & coordinated project planning and execution with team members and team leads
• Platform Initiatives:
• Conceived and delivered an A/B experimentation platform leveraging data science capabilities to offer more accurate and efficient methods of experimentation.
• Designed and delivered multiple platform initiatives in house marketing promotions and reduced XX man hours and removed resource constraints significantly.
• KPIs Impacted: Man hours, Resources needed.
• Retention Initiatives:
• Revamping and extending game meta flows to all channels via iterative A/B experiments.
• Simplifying and improving the existing rewards framework for players.
• KPIs impacted: D7 Retention, Conversions (LTP), ARPU, Avg Deposit Per User
• Anti-Risk Initiatives:
• Improving anti-collusion checks in gameplay to minimise risk and ensure the best experience for genuine players.

Jun 2019 – Sep 2019 · 3 mos · Delhi, India

• Worked in tandem with the Placements Committee to structure and design a tailored model for preparation and mentorship of 1st-year students for their Summer Internship Process
• Conducted various preparatory sessions including knowledge transfer sessions, domain-specific sessions, mock group discussions, interviews and personalized reviews for students

May 2019 – Jun 2019 · 1 mo · Mumbai, Maharashtra, India

• Built strategic e-commerce capabilities by negotiating with & hiring the apt reviews management firm at a nominal cost (post due diligence)
• Crafted a custom Digital Asset Management platform at zero cost, with a supporting implementation plan including internal alignments, e-Comm marketing plans, training, briefing of agencies, sharing & delivery of creatives, system changes
• Liased with multiple creative agencies for ~11 brands and ensured creative assets for the same were stored in the in-house repository.
• Devised a model to estimate quantified business impact of reviews management on e-Commerce platforms
• Proposed a future tangible Plan of Action to optimize Amazon reviews, to be executed in the next quarter

Oct 2016 – Apr 2017 · 6 mos

• Researched engaging ideas to create viral content and new channels of distribution to increase consumer engagement
• Coordinated with other authors and service professionals to create content for weekly blogs and marketing collateral

May 2015 – Sep 2016 · 1 yr 4 mos

• Conceptualized and deployed enhanced product features & optimized implementation in long term strategies.
• Researched and developed editorial calendar for each service category to determine budget allocation and distribution across the website, blog, app and social media platforms
• Curated the posting schedule in the blog calendar, ensuring an increase in followers from 2,000 to 1,00,000 p.m.
• Conceptualized campaigns for & carried out digital marketing on Twitter, to grow followers from 1,500 to ~3,300
• Created press releases for the brand on culmination of significant partnerships and notable achievements

Jun 2014 – Jul 2014 · 1 mo · Greater Delhi Area

• o Participated frequently in B2C Interaction, and assisted the credit card sales teams
• o Prepared a project on ‘Retail Banking in India’ and analyzed the bank’s statistics for retail banking

Aug 2013 – Apr 2015 · 1 yr 8 mos · New Delhi

• o Authored original, well-researched articles in varying sections such as General, News, Feminist’s Diary, Books & Movies
• o Covered live inter-college events and interviewed budding artists as an off-campus columnist & journalist

Aug 2013 – Aug 2014 · 1 yr · New Delhi Area, India

• o Strategized for social media platforms and generated an enthusiastic response to various projects & initiatives
• o Developed original and creative ideas for posters, articles and online platforms. Also coordinated implementation and execution of assigned projects and expanded the outreach by 5%

Apr 2013 – Jul 2013 · 3 mos · Greater Delhi Area

• o Developed and maintained daily content across the company website.
• o Created & executed ideas for agency’s social media channels to support audience engagement and number of subscribers, resulting in a 10% increase in viewership across various platforms.
• o Coordinated the digital marketing campaign and led to a marked increase in the online presence of the business.

Aug 2012 – May 2013 · 9 mos · Greater Delhi Area

• o Created and conducted various competitions for Excelsior'12, Squib - the Ad-Mad Competition of Crescendo.
• o Undertook social media marketing for promotion and collaborated with the organizing team to improve online traffic by 15%