Christian Santagata

CEO

Berlin, Berlin, Germany5 yrs 10 mos experience

Most Likely To Switch

Key Highlights

Led marketing strategy for blockchain products.
Expert in turning complex tech into clear value.
Strong background in DeFi and crypto marketing.

Stackforce AI infers this person is a Marketing Leader in the Blockchain and Crypto industry.

Contact

Skills

Core Skills

Product MarketingMarketing StrategyContent CreationCrypto MarketingBusiness StrategyBusiness DevelopmentMarket IntelligenceGrowth Marketing StrategyMarketing AnalyticsDigital Marketing StrategyContent Marketing

Other Skills

Agile Project ManagementAudience SegmentationBlockchainBranding & IdentityCommunicationCompetitive IntelligenceCopywritingCryptocurrencyCryptographyDecentralized Applications (DApps)Decentralized FinanceGo-to-Market StrategyGoogle AdwordsGoogle AnalyticsGoogle Tag Manager

About

I'm a Marketing leader with 5+ years of experience building and scaling go-to-market for blockchain infrastructure and crypto products companies. Currently leading marketing at OpenZeppelin, where I own marketing strategy across products and services, spanning product marketing, growth, content, partnerships, developer relations, and events - and work cross-functionally with product, engineering, and leadership to drive adoption among tier-1 protocols and financial institutions. My focus is on building systems, teams, and narratives that turn complex technology into clear value, from DeFi and onchain security to blockchain infrastructure. I’m motivated by ambitious problems, high-ownership environments, and products that push the boundaries of what blockchain technology can enable.

Experience

Openzeppelin

2 roles

Head of Marketing

Promoted

Jul 2025 – Present · 8 mos · Remote

Product Marketer

Oct 2024 – Jul 2025 · 9 mos · Remote

Tangible

Product Marketer & DeFi Researcher

Feb 2024 – Oct 2024 · 8 mos · Remote

Socket

Content Writer

Dec 2023 – Feb 2024 · 2 mos · Remote

I helped for a couple of months the Socket team with some crypto content creation for Socket Twitter account. I worked with Socket for a short period of time as I decided to join Tangible full-time.

Product MarketingContent CreationCrypto MarketingDecentralized Finance

Angelblock protocol

Communications Manager

Mar 2023 – Sep 2023 · 6 mos · Remote

Executed a comprehensive marketing strategy, aligning business goals with technical insights and campaigns
Partnered with Product and Marketing teams to outline marketing requirements, coordinating across brand design, communications, events, content marketing, and more
Led protocol launch, ensuring effective communication and targeting the right audiences
Conducted extensive user, developer, and market research, staying updated on Ethereum and broader crypto trends
Evaluated growth effectiveness using web2 and web3 analytics tools, adapting strategies based on insights

Product MarketingCrypto MarketingMarketing StrategyContent Creation

Skale labs

Marketing Consultant & Content Writer

Jan 2023 – Oct 2024 · 1 yr 9 mos · Remote

Product MarketingMarketing StrategyContent Creation

Spazio tra

Founding Team Member

Oct 2022 – Jan 2024 · 1 yr 3 mos

Spazio TRA is a Coworking space located in the Historic Centre of Naples that offers a place of sharing and communication to digital nomads and freelancers from all over the world.

Business StrategyBusiness DevelopmentMarketing

Ankr

Product Marketing Associate

Jun 2022 – Dec 2022 · 6 mos · Remote

Managed go-to-market strategies for new products & feature launches (Blockchain Infrastructure, Liquid Staking, LSDfi)
Conducted market research, including SWOT analysis, customer segmentation, and buyer personas
Developed content marketing strategies based on industry and competitor research
Coordinated with Ecosystem, Community, and Marketing teams to establish marketing standards and content to support the ecosystem
Represented the organization at international conferences, workshops, and panels, enhancing brand visibility
Collaborated with partner organizations for joint marketing initiatives, leveraging mutual expertise and resources

MessagingProduct MarketingPositioning (Marketing)Crypto MarketingCompetitive IntelligenceMarket Intelligence

Finoa

Junior Growth Marketing Manager

Jun 2021 – Jun 2022 · 1 yr · Berlin, Germany · Hybrid

Defined growth roadmap and quarterly goals, aligning with target audiences, channels, and countries
Conducted personas research and customer journey mapping, refining product positioning and future product roadmap
Managed paid campaigns on LinkedIn and Google Ads, analyzing performance metrics and adapting strategies
Supported SEO-friendly content strategy planning, staying current with crypto industry trends
Data Collection, Tracking Implementation, and Data Reporting and Visualization
Support in planning and executing the Brand Revamp
Coordinated relations with Web Agency and PR Agency

Growth Marketing StrategyMarketing AnalyticsCrypto MarketingPaid Media Advertising

Freelance

Digital Marketing Consultant

Sep 2019 – Jun 2021 · 1 yr 9 mos · Italy · Remote

Business and Product Analysis across several B2B and B2C Industries and Verticals
Developed and executed marketing strategies to increase brand visibility and audience engagement
Established a strong online presence on major distribution channels
Oversaw content creation across several channels, ensuring consistency in brand voice and messaging

Search Engine Optimization (SEO)Digital Marketing StrategyGrowth Marketing StrategyMarketing AnalyticsPaid Media AdvertisingContent Marketing