Mar 2025 – Jul 2025 · 4 mos · San Francisco Bay Area

May 2024 – Jul 2025 · 1 yr 2 mos · San Francisco Bay Area · Hybrid

• Explored the following areas
• Voice agents for consumer research
• Consumer growth ops automation
• Hyper-personalized email marketing for D2C
• Performance marketing creative analytics & insights with video to text models
• Spent 6 months on AI agent for playable ads
• First 3 months, built 25-30 playable ads as services to quickly get started & do things that don't scale to build deep insights (earned our first $$$ here)
• Insight: most effective ad format, growing, blocked because of creation, game devs don't work on this, agencies take a lot of time and money, slow iteration, faster creative iteration is the only goal, with AI made playable ads: the creation would explode
• Next 3 months: built an AI agent internally (vertical coding agent), spoke to some of the largest gaming companies and validated the problem (Rovio, Scopely)
• Eventually, took a pause on the idea when we realized that the market expansion wasn't possible due to high ad testing costs on Applovin
• Further explored: AEO / GEO, MCP as a marketplace, AI as a mediator in human relationships

May 2023 – Apr 2024 · 11 mos · Bengaluru, Karnataka, India · Remote

• Achieved promise-market fit with a pivot from a weight loss program to a personalized AI self-growth coach, receiving thousands of early access requests
• Developed an AI self-growth coach, enabling over 100 global users to establish new habits (didn't expand due to lack of PMF)
• Boosted goal activation by 45% using AI to personalize options and questions
• Raised Day 1 retention from 5% to 15% through AI-driven personalized reminders and behavior change conversations
• Directed Nintee’s app development, achieving a 4.6 Trustpilot rating
• Led the discovery and delivery of Supergist’s app (a non-fiction books made fun app, similar to Duolingo’s active learning model) and content via Gen AI

Dec 2020 – Apr 2023 · 2 yrs 4 mos · Bengaluru, Karnataka, India · On-site

• CRED is a $6B valued consumer fintech company and one of the most loved brands in India
• Initiated and executed a 0-to-1 CRED payment channel, aimed at acquiring new members and resurrecting existing CRED members
• Stabilized payment success rate of CRED Pay from 62% to 85% with key merchants by implementing custom subtexts, offer timers, and an experimentation framework
• Led a team of 2 PMs, for card tokenization efforts (required for compliance), successfully tokenizing 6 million cards and reducing burn per card by 20X
• Conducted extensive research with 40 users and 20 merchants, uncovering multiple opportunity areas for CRED Pay
• Developed and launched a new product CRED scan & pay, achieving an NPS of 54 and scaling to 1 million transactions weekly
• Collaborated on workshops with CRED's founder on persuasion and game theory; organized additional workshops focused on gamification and behavioral design by Yu Kai Chou and Nir Eyal respectively
• Managed a community fitness initiative of 50 members, enhancing engagement through team activities and competitive challenges

Aug 2019 – Nov 2020 · 1 yr 3 mos · Greater Bengaluru Area

• Worxogo is an Enterprise SaaS company which uses behavior design to build high performance sales teams
• Built a product from scratch to deliver personalized nudges to senior management layer at the client organizations
• Created data pipelines and built analytics dashboards to inform product decisions
• To learn what nudges are effective, built an experimentation tool to be used by behavior labs

Oct 2018 – May 2019 · 7 mos · Greater Delhi Area

• Awarded (3/58) for outstanding performance in the Experiential Learning Module
• Lead a PoC-level zero-budget web application to connect substance dependents to counselors
• Conducted thorough field visits to de-addiction centers and support groups to understand the domain
• Managed 20 volunteers, skilled in UI/UX, web development or content writing, for product development
• Defined the problem statement, work streams through issue tree and project roadmap

Sep 2016 – May 2018 · 1 yr 8 mos · Suwon, Gyeonggi-do, Korea

• Led first Open Networking Operating System (ONOS) Technical Steering Team (TST) proposal from Samsung, to develop a High Availability feature for network devices managed through Netconf Protocol
• Committed 24 changes to Java-based ONOS; till May 2018, second-highest among 30+ developers
• Implemented network device auto-configuration; including development of onos-app and southbound-drivers
• Developed Quality of Service feature for network slicing, to provide consistent bandwidth to mobile devices

Jun 2016 – Jul 2016 · 1 mo · Mumbai Metropolitan Region

• Modelled and implemented a rating system for drivers based on their driving patterns in C-based rmware
• Designed and implemented an algorithm in Django to plot the best route for a car trip using Google Maps API

Jan 2016 – May 2016 · 4 mos · Mumbai Metropolitan Region

• - Responsible for creating and evaluating assignments for Machine Learning Course

Sep 2015 – Dec 2015 · 3 mos · Mumbai Metropolitan Region

• - Work includes managing content, discussion forum & Quizzes for CS101.1X

Apr 2015 – Mar 2016 · 11 mos · Mumbai Metropolitan Region

• 1 among 79 selected, out of 351 applicants based on peer review and balanced performance
• Mentored 12 freshmen to facilitate smooth transition to campus life and augment their all round development

May 2015 – Jul 2015 · 2 mos · Gyeonggi, South Korea

• Awarded the best project award and got a Pre Placement Offer based on the work
• Performed Data Mining and applied various Feature Engineering techniques on data obtained from network devices
• Created a Software Module using Shiny package in R for fault prediction in eNodeB

Apr 2014 – Mar 2015 · 11 mos · India

• Spearheaded a 2-tier team of 75 handpicked students to liaise with 300+ corporates
• Eureka' 14: Engaged 200+ global experts and investors for high quality judging and mentoring to early stage startups
• E-Summit'15: Sourced 120+ CXOs, top executives and coaches (20% YoY rise); 60% rise in corporate participation

Apr 2013 – Mar 2014 · 11 mos · IIT Bombay