Dec 2024 – Present · 1 yr 3 mos

• LBTF (Let’s Build The Future) is a community of people who want to learn and build the future together by asking the right questions and solving problems worth figuring out. We bring together - mentors, learners, investors and the ecosystem to help build the future together.
• For me it's a passion project that willl help me test ideas, meet interesting people and ultiamtely build my next big thing.
• Join our community: https://chat.whatsapp.com/LqovjA5ddjEL4ivGmCyZKK
• 100K+ cumulative views across YouTube and Instagram in less than 6 months.
• Got 500+ professionals in the community - tech founders, engineers, and designers.
• Conducted multiple workshops and hackathons with top founders with VC partnerships in 2 months across Mumbai

Oct 2023 – Aug 2025 · 1 yr 10 mos · Bengaluru, Karnataka, India · On-site

• At Snipe, we were building the world's best learning, engagement, retention, and loyalty tools to help organisations delight their stakeholders and drive growth with the power of Gamification.
• We worked with top brands like Mars, Marico, Philip Morris, Sportskeeda, Nikhil Kamath, School Cinema, Godrej and got to INR 1.3 Cr revenue in FY25, however we've decided to shut down due to lack of scalability and the co-founders deciding to go separate ways to work on different problems and new ideas.

Jan 2023 – Nov 2023 · 10 mos · Bengaluru, Karnataka, India · On-site

Aug 2021 – Dec 2022 · 1 yr 4 mos · Remote

Oct 2020 – Jul 2021 · 9 mos

Sep 2018 – Oct 2020 · 2 yrs 1 mo

May 2017 – Jul 2018 · 1 yr 2 mos · Bengaluru Area, India

Oct 2014 – Mar 2016 · 1 yr 5 mos · Mumbai Area, India

• Led digital strategy and implementation - UI/UX, social media, web, content, AR and mobile for over 15 brands in Cadbury and Marico.
• ✦ Initiated Madison Next under the CEO’s aegis - conducted workshops on Digital Content and Selling Ideas across India for over 300 employees
• ✦ Conceptualized campaigns that won top awards at Festival of Media (Asia & Global), EMVIES, Goafest, Kyoorius, Campaign India & IDMA
• Campaigns:
• ✦ Saffola Fit Foodie - Conceptualised and created a multi-platform healthy cooking content product with an e-commerce website & mobile app One of the most successful and highly rated initiatives by Marico Ltd. resulting in 42% increase in sales and 22% increase in market share
• ✦ Saffola Life #ProtectHerHeart - Influenced 20 blue-chip companies to grant heart check-up holidays for women on World Heart Day Reached over 20 Million people and Saffola’s Good-For-Heart scores rose by over 50%
• ✦ Nihar Mobile Paathshala - Built an IVR mobile-based English education platform for rural segments which reached over 200,000 consumers 30% increase in brand awareness, 36% increase in consumer retention and 20% increase in brand consideration scores
• ✦ Launched the new Cadbury Choclairs - Created a dual-screen mobile experience and nuggets of shareable content on Instagram and Facebook Generated 88 million impressions, the campaign was covered by digital publishers like ScoopWhoop, Social Samosa and Lighthouse Insights
• Business Development:
• Lead new digital business pitches and increased revenues by over 1 Crore
• ✦ Worked on a radius targeting campaign for The Trees, a Godrej Properties flagship project, won a Silver award in the search category at Goafest 2016
• ✦ Led a pitch to the Godrej Consumer Products team for a culinary and lifestyle content platform to synergize Godrej product offerings
• ✦ Secured the digital marketing duties for Fevicol’s new campaign launch which had a budget of over 50 lakhs

Oct 2013 – Sep 2014 · 11 mos · Mumbai Area, India

• One of the first 5 hires in the core team of the start-up agency which grew to over 50 employees within a year. Co-lead digital strategy and content for diverse brands like Shoppers Stop, Sony Music, Star Movies, HSBC, Asian Paints and Tata DoCoMo.
• ✦ Created one of India’s first dual-screen interactive experiences for Slice: Aamsutra, increased brand engagement by over 70% and revenues by 7%
• ✦ Revamped Google Adwords, display and SEO strategy for HSBC UK, increased click-through rates by 9% and conversion rates by 30%
• ✦ Executed an award winning campaign for Asian Paints’ #Speechless by creating a set of live mime videos based on UGC, earned ~1 million views
• ✦ Managed the B2B marketing efforts for Tata DOCOMO’s SaaS offering - increased new business leads by 30%
• ✦ Pitched for 18 clients in 2 months, with an unprecedented success rate of 50%, leading to our team being appreciated by WPP’s Sir Martin Sorrell himself
• 1. Implemented Edward De Bono’s Six Thinking Hats method to improve and accelerate the ideation and decision making processes
• 2. Won the Slice pitch from among 10 competing agencies by presenting a comprehensive 5-year SBP and an analytics model

Mar 2012 – May 2013 · 1 yr 2 mos · Mumbai Area, India

• Managed digital content and strategy for Pepsi, Red Bull, Puma, Louis Philippe & L’Oreal Paris – spearheaded the agency’s first ever award-winning campaigns.
• ✦ Worked on a grueling 12-week long pitch to bag the Pepsi and 7Up businesses worth over 2 crores, the agency’s biggest win ever
• ✦ Executed Pepsi’s global ‘Live For Now’ campaign launch in India and the first Pepsi IPL launch
• ✦ Conceptualised and created India’s first interactive music banner which live-streamed a concert with on-demand songs through a Twitter engine Over 500,000 live viewers, generated over 20 million impressions and won Gold at several advertising award festivals like IDMA and Goafest
• ✦ Managed the social media control room with a team of 6, at the Pepsi IPL matches - created live illustrations based on Tweets, shown on national TV
• ✦ Tripled the revenue generated from Louis Philippe by proposing effective brand campaigns and strategy for the changing consumer landscape
• 1. Launched the A/W 13 collection by creating #MysteryOfTheStolenWardrobe - an online and in-store game that increased engagements by 96%
• 2. Revamped the brand website into a seamless multi-device experience with an e-commerce offering, increased site visits by over 42%
• 3. Launched The Label – a fashion and lifestyle content platform based on consumer preference surveys, increased brand engagement scores by 37%

Jun 2011 – Jan 2012 · 7 mos · Mumbai Area, India

• Entrusted with managing the biggest client, Gitanjali Jewels - writing print ads and radio spots, creating websites and planning events
• ✦ First brush with business development which culminated in a project worth 5 lakhs involving the creation of corporate videos
• ✦ Performance based promotion from intern to copywriter within 3-months, a feat which otherwise takes over a year to accomplish
• ✦ Worked with the founder on conceptualising India Resort Fashion Week 2012 - an in-house initiative with over 30 top designers participating