Pranjal Poddar

Product Manager

Bengaluru, Karnataka, India5 yrs 9 mos experience

Key Highlights

  • Transformed Meesho into India's most engaging brand on Instagram.
  • Led successful marketing campaigns for major brands.
  • Expert in social media growth and content strategy.
Stackforce AI infers this person is a Digital Marketing Specialist with a focus on Social Media and Growth Strategies.

Contact

Skills

Core Skills

Social Media MarketingContent MarketingGrowth StrategiesGrowth HackingContent StrategyDigital StrategyMarketing StrategyCreative Ideation

Other Skills

Adobe Premiere ProBloggingBrandingCommunicationCommunity DevelopmentContent WritingCopywritingEmployer BrandingGraphic DesignInfluencer MarketingInstagramInstagram MarketingKeyword ResearchLeadershipLinkedin Marketing

About

Hi folks, my name is Pranjal and I am a creative professional with experience in social media marketing, growth, and creative strategy for high-growth brands across sectors. Now that you’re on my profile and are curious as to how I got here and why you should stick around, here it goes. I was a science kid all the way but personally, I had a passion for content that’s authentic and creative. While most of my peers were focused on academics during college which is not a bad thing, I went the extra mile and started a YouTube channel named ‘K Bye’, worked with major brands, participated in national-level contests, and did fairly well. I was also part of the core organizing team as a Social Media Specialist for my University’s inaugural TEDx event (TEDxDYPatilUniversity). As a team, we were able to generate a revenue of around 1 lakh rupees in ticket sales through various marketing channels and managed to pull off a sold-out event. In my 4th year, I founded a food page on Instagram named Jugaad pe Swaad which helped me brand myself as a Digital Influencer and be part of several brand collaborations and PR campaigns. After finishing college with very decent marks(not that it matters), I got my first job as a Copywriter at Nielsen and experienced corporate life, first-hand. After realizing I can do much more than just writing, I entered the mad world of advertising and worked as a Creative Strategist at WLDD, one of the biggest meme marketing startups in India. My stint at WLDD gave me exposure to various sectors, amongst which finance and crypto piqued my interest the most. Took a deep dive into crypto for close to 2 years, with lots of highs and lows. As you read this, I’m back in the D2C space with Meesho. Wish to discuss content strategy and how you can make your brand the talk of the internet? Hit me up at pranjal.poddar6@gmail.com I hope to see you on the other side.

Experience

Angel one

Senior Manager - Content

Apr 2025Present · 11 mos · Bengaluru, Karnataka, India · Hybrid

Meesho

Manager - Social

Sep 2023Mar 2025 · 1 yr 6 mos · Bengaluru, Karnataka, India · Hybrid

  • ▪️Transformed Meesho's social media presence, making it India's #1 most engaging brand on Instagram.
  • ▪️Launched Meesho on Snapchat, exceeding engagement metrics and bringing in younger users who weren't shopping with us before.
  • ▪️Championed quality perception campaign targeting first-time e-commerce shoppers that dramatically shifted brand sentiment and drove substantial organic growth.
  • ▪️Led social surround and influencer marketing for Meesho's marquee festive sale campaigns, helping break App DAU records and Day 1 orders.
Social Media MarketingContent MarketingBrandingDigital StrategyInfluencer Marketing

Aarnâ protocol

Growth Manager

May 2023Sep 2023 · 4 mos

  • ▪️ Owned the entire user lifecycle management process, including acquisition, engagement, and retention, driving user base growth.
  • ▪️ Led the launch of the beta app in a highly competitive market, and hit a north star of 5000 user sign-ups within 45 days.
  • ▪️ Scaled Twitter from 0 to 10K followers, onboarded over 10k community members from across the globe.
Growth StrategiesGrowth HackingContent MarketingTeam ManagementSocial Media MarketingBranding

Juno

Growth

Oct 2022May 2023 · 7 mos · Bengaluru, Karnataka, India · Hybrid

  • ▪️ Designed social media strategies and zero-cost growth experiments to promote product launches like Juno NFT Drops, and Juno Quests, as part of the Product-Led Growth flywheel.
  • ▪️ Ideated coin listing campaigns to increase crypto trading revenue by 95% in March 2023.
  • ▪️ Managed the entire social media and content pipeline to increase Twitter followers by 90% within 3 months.
Growth StrategiesCopywritingGrowth HackingContent StrategySocial Media Marketing

Advanced blockchain

Social Media Lead

Jan 2022Jul 2022 · 6 mos

  • Conceptualized novel ideas and innovative campaigns centred around memes, short-format videos and cross-channel tactics.
  • Introduced automation tools and revamped content calendars for a streamlined approach to distributing content on Twitter, LinkedIn and Medium.
  • Increased average monthly impressions by 300K+ on Twitter and maintained an 8% average engagement rate across all channels.
  • Projects worked on: Composable Finance, Picasso Network, Warp Finance, Instrumental Finance, Angular Finance, Whirlpool Cash, Composable Unchained, SolTunes(NFT Project), DegeNFT and more.
Employer BrandingCommunity DevelopmentDigital StrategyMemesContent StrategySocial Media Marketing

Chet

Curator

Sep 2021Dec 2021 · 3 mos

  • Chet is an e-learning platform with microcourses from experts around the world.
  • I am the curator of the micro-course, The Art of Meme Marketing, the first of its kind on the platform.
LeadershipMicrosoft Word

Clymbe

Mentor

Aug 2021Dec 2021 · 4 mos · Mumbai, Maharashtra, India

  • Clymbe is a platform that aims to help students discover different industries and solve global challenges.
  • I am a mentor on the platform with the goal to help young students get acquainted with different career options while also providing one-on-one mentorship opportunities.
LeadershipMicrosoft Word

Wubba lubba dub dub private limited

Creative Strategist & Planner

Dec 2020Jan 2022 · 1 yr 1 mo

  • Led a 5-person team of ideators to develop creative ideas for more than 30+ campaigns.
  • Co-ordinated day-to-day marketing and social media content for crypto, fintech and FMCG clients and increased their monthly impressions by 60% month over month.
  • Established the company's R&D team along with the LinkedIn influencer marketing team and expanded the company's service lines resulting in a revenue increase of 15% YoY.
  • Key Achievements:
  • 300M+ reach, 60M+ cumulative engagement generated in meme marketing campaigns
  • Clients worked with: Amazon Prime Video, Disney+Hostar, MX Player, Discovery+, OnePlus, Myntra, OkCredit, B21, Groww, Redmi, The Whole Truth, Licious, SonyLIV, Coinswitch and more.
Marketing StrategyCreative IdeationLeadershipManagementSocial Media Marketing

Expertrons

Mentor

Oct 2020Dec 2021 · 1 yr 2 mos · Mumbai, Maharashtra, India

  • Expertrons is the world's largest AI Videobot platform providing futuristic solutions for businesses & colleges and employment.
  • I am a mentor on the platform trying to help job seekers and students by sharing interview tips and job search strategies for my niche.
LeadershipMicrosoft Word

Nielsen

Copywriter

Sep 2019Nov 2020 · 1 yr 2 mos · Mumbai Area, India

  • Writing 200-character and 90-character synopses for TV shows and movies airing on national and international channels.
  • Curating metadata for new content and updating records of existing data in the Nielsen database.
  • Star performer for the month of March’20, April’20 and Sept'20 with the least error percentage in the team.
  • Mentoring new employees to transition into the organization and streamlining individual channel work on a day-to-day basis to reduce client escalations.
  • Major broadcasting clients worked with - TataSky, Colors, Star Network, Zee Network, Sony Entertainment, NDTV, India Today and more.
Microsoft WordCommunication

Tedxdypatiluniversity

Social Media Marketing

Sep 2017Feb 2018 · 5 mos

  • Part of the social media marketing team with the primary goal to create awareness about the event and target a niche audience.
  • Driving ticket sales through online and offline channels.
  • Assisting in operations and event management at regular intervals.
Microsoft Word

Education

DY Patil University

Master of Technology (MTech) — Biotechnology

Jan 2014Jan 2019

Somaiya Vidyavihar University

Jan 2012Jan 2014

Hiranandani Foundation School

Jan 2010Jan 2012

Nopany High

Jan 2003Jan 2010

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