Chanda Sethia

VP of Engineering

Bengaluru, Karnataka, India20 yrs 7 mos experience

Key Highlights

  • 21+ years of software industry expertise.
  • Led engineering organizations of 120+ members.
  • Pivotal contributor to Coinbase's India Development Center growth.
Stackforce AI infers this person is a seasoned leader in E-Commerce and Fintech sectors with a strong focus on technical leadership.

Contact

Skills

Core Skills

Technical LeadershipExecutive ManagementCommerceEngineering ManagementE-commerceProblem Solving

Other Skills

AIXAgile & Waterfall MethodologiesAgile MethodologiesAgile Project ManagementArchitectureBudget DevelopmentBusiness Decision MakingBusiness OwnershipBusiness UnderstandingCommunicationCross-functional Team LeadershipDebuggingDevice DriversDistributed SystemsFile Systems

About

- 21+ years of software industry expertise across B2B and B2C product based organizations. Expertise in product development from inception (0 to 1) as well as leading large-scale platform initiatives. Driven multiple applied AI initiatives across organizations, to drive business impact. - 8+ years of engineering leadership experience dedicated to building and guiding high-performing teams, emphasizing employee motivation and professional growth. - Proven track record of leading Full-stack engineering organizations of 120+ members, successfully establishing multiple teams from the ground up. - Pivotal contributor to the expansion of India Development Centers (IDC) for Coinbase (grew from employee #2 to 400+) and Atlassian JSM (grew from employee #3 to 45+). - Extensive collaboration experience with cross-geo teams and stakeholders across NAMER, EMEA, and APAC regions. Awards and Recognition - Coinbase Executive Star Award from the CTO/eVP of Coinbase for exceptional contributions to building the Coinbase India Engineering organization and driving site-level initiatives (2021). - IBM STG "Outstanding Technical Achievement Award" (OTAA) for significant contributions to the IBM Smart Analytics System project. - Recipient of Women Of Color (WOC) “Rising Star” award.

Experience

Uber ai solutions

Demand Tech Engineering

Oct 2025Present · 5 mos · Bangalore Urban, Karnataka, India · On-site

Cimpress

Senior Director of Engineering

Dec 2022Jan 2025 · 2 yrs 1 mo · Bengaluru, Karnataka, India · Remote

  • Cimpress Technology, the technology arm of mass customization leader Cimpress (CMPR), oversees the development of the Mass Customization Platform (MCP). This shared platform empowers eleven global portfolio companies, including Vistaprint, with essential marketplace and eCommerce capabilities, along with design, logistics, and data management tools.
  • Held P&L responsibility for the eCommerce and Access domains, driving platform development through new initiatives and aligning efforts across portfolio companies. Led a global team of 100+ members across Engineering, Product, Design, Devops, Data and Support. Ensured optimal utilisation of the shared platform to unlock value and growth opportunities across Cimpress brands.
CommerceBudget DevelopmentExecutive ManagementPeople DevelopmentResource AllocationGlobal Teams+18

Coinbase

Engineering Leader

Jun 2021Dec 2022 · 1 yr 6 mos · Bengaluru, Karnataka, India · Remote

  • As an Engineering Leader at Coinbase, I directed transformative initiatives within Coinbase’s Support Experience platform organization, building Unified HelpCenter experience across Coinbase apps and surfaces through AI-powered Self-serve and Automation charters. Spearheaded the development of a full stack Chat platform and integrated in-house ML models automated as workflow bots, driving impact towards Customer NPS and driving cost optimization towards the CX Ops org.
  • As the second hire at Coinbase’s India Development Centre (IDC), established in 2021, I played a critical role in scaling the site from 2 to over 400 employees in approximately 18 months. Contributed significantly to shaping the IDC’s growth strategy, engineering culture, and cross-functional hiring processes. As a key member of the India leadership team, drove site-wide programs, including branding, campus engagement, engineering bootcamps, buddy programs, and daily operations to support the successful launch of Coinbase India. Recognized as a Culture Champion, instrumental in embedding foundational values and fostering a cohesive team identity at the IDC.
Executive ManagementPeople DevelopmentResource AllocationGlobal TeamsTechnical LeadershipOperational Excellence+15

Atlassian

Engineering Manager

Mar 2020Jun 2021 · 1 yr 3 mos · Bengaluru, Karnataka, India · Remote

  • Lead Scalability and Migration to Cloud use-cases of Jira Service Management(JSM) cloud.
  • Enterprise customers represent the greatest value to Atlassian and JSM. Historically these customers gravitated to our Server/DC products. Working on a roadmap to ensure that the Cloud is Ready for Every customer.
  • Also owned a tier0 service SLA for JSM cloud. JSM provides robust built-in SLAs (service level agreements), so teams can track how well they're meeting the level of service expected by their customers.
People DevelopmentGlobal TeamsTechnical LeadershipOperational ExcellenceTechnical ArchitectureHigh Performance Teams+7

Flipkart

Engineering Manager

Jun 2019Feb 2020 · 8 mos · Bengaluru, Karnataka, India · On-site

  • Managing the engineering effort for the Private Brands (Private Labels) initiatives at Flipkart. Its mission is to provide low income consumers, access to products which are of top quality comparable to top national brands. Eventually, the vision is for this brand to carry products across categories and becoming a self sufficient brand.
  • Private Brands business has grown operationally, with minimal product support. Further growth at scale would require a product ecosystem that solves for Private Brands business specific problems. The Engineering team delivers projects which would help the Private Labels business team take correct decisions and help them operate efficiently with the scale the business is expecting.
  • Working on problems of extracting actionable insights from customer reviews and catalog images for new product development. Another problem statement we are working on is automating complete business process for Private Labels right from Ideation to Inwarding.
CommercePeople DevelopmentTechnical LeadershipTechnical ArchitectureEngineering ManagementProblem Solving+2

Pulse secure

Engineering Manager

Oct 2017May 2019 · 1 yr 7 mos · Bengaluru, Karnataka, India · On-site

  • Lead the Engineering effort for the Pulse Profiler product. Pulse Profiler, being part of policy secure appliance, delivers real-time visibility, insight, tracking and control of various categories of endpoints across the organization.
  • Multiprocess python application uses fingerprinting techniques like DHCP, SNMP, NMAP, WMI, SSH to classify the devices and assign them different attributes. These attributes play a critical role in deciding the roles for both on-premise and remotely connecting devices.
People DevelopmentGlobal TeamsTechnical LeadershipEngineering ManagementProblem SolvingTeam Motivation

Ibm india software labs

3 roles

Advisory Software Engineer

Dec 2014Jul 2016 · 1 yr 7 mos · Bangalore

  • Lead the effort around VIrtual IO Server - Shared Storage Pool. As a technical lead, I was responsible for the overall design of various line Items around Shared Storage Pool. Key stakeholders in the process were the Partner labs and the Customer support teams.
Global TeamsProblem Solving

Senior Staff Software Engineer

Sep 2009Dec 2014 · 5 yrs 3 mos · Bangalore

  • Lead the effort around IBM Smart Analytics System. As a Project Lead, I had end to end ownership of Platform Layer component of Workload Optimized Systems for projects like IBM Smart Analytics System (ISAS) and IBM PureScale Application System (IPAS).

Senior Software Engineer

Apr 2004Sep 2009 · 5 yrs 5 mos · Bangalore

  • Lead the effort on SAN File System Clients. The purpose of this project was to provide enhancement of new features and supporting the product on latest UNIX kernel.

Wipro technologies

Systems Engineer

Jul 2003Apr 2004 · 9 mos · Greater Hyderabad Area

  • Java Developer

Education

Visvesvaraya National Institute of Technology (VNIT), Nagpur

Bachelor of Engineering — Electronics

Jan 1999Jan 2003

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