May 2022 – Feb 2023 · 9 mos · India

Aug 2014 – May 2022 · 7 yrs 9 mos · Noida Area, India

• I wear multiple hats in my role at HCL/SNF, a glimpse of which is shared below:
• Marketing and Brand Building for brand Shiv Nadar Foundation (One of the largest private philanthropic foundation in India): Brand Strategy formulation, brand campaigns, media planning, tent-pole events, content strategy, brand collaborations. Deep understanding of social media activation, social media campaigns, influencer outreach, content-based marketing, running large scale brand programs, agency management.
• Rural marketing and outreach for VidyaGyan (rural leadership school): Admissions marketing in rural Uttar Pradesh including ATL marketing strategy and media planning (Radio, print, TV), collaboration with partners for outreach in remote rural areas of Uttar Pradesh, TVC conceptualization and launch, print advertisement, radio spot.
• Marketing, brand building and outreach activities for HCL Concerts (The biggest classical music brand asset in India): End to end execution and activation of over 30 concerts annually across India, social and digital media campaigns, ATL (print and radio) campaigns, Out of home campaigns, artist relationships, content partnerships, studio collaorations, content strategy, agency management
• Technology: Product development of one of its type Audio on Demand (AOD) OTT app for crowd-sourced and studio recorded classical music (to be launched soon)
• Strategy: Providing support to the Chief Strategy Officer on key initiatives and new initiatives such as
• Geographical expansion of the Foundation
• Launch of new initiatives/institutions
• Oversight over existing institutions/processes
• Conceptualization of student counseling, training and upliftment programs
• Conceptualization of teacher training interventions

Aug 2011 – Sep 2014 · 3 yrs 1 mo · Noida Area, India

• Marketing and Outreach
• Led the digital marketing team and created the digital marketing strategy to drive admissions for the University
• Owned the end to end execution across digital platforms including Google, Yahoo, Facebook, and YouTube and 10+ other websites
• Leveraged all digital/social media tools such as PPC, SEM, SEO, and email/SMS campaigns to drive lead generation and conversion, achieving ~75% of applicants and ~60% of final admissions from digital media channels
• Launched new, innovative programs for management in partnership with IBM and KPMG. Responsible for conceptualization, course design, pricing & negotiation and driving admissions.

Mar 2010 – Aug 2011 · 1 yr 5 mos

• Executed project assignments concerning growth strategy formulation, market attractiveness assessment, and market expansion strategy for clients across North America, Africa, and Europe
• Independent responsibility of managing client relationships for accounts worth over USD 0.5 MM, presenting recommendations to C-level executives, and team management
• Active involvement in client prospecting, pre-sales activities, responding to RFPs, and project scoping with sales
• Key Projects:
• Advised one of the world’s largest software company’s gaming service vertical on its market expansion strategy in the prepaid segment in the US
• Assisted the largest industrial conglomerate in South Africa to create global growth strategy for its emerging business segment
• Supported a large technology-focused US Venture Capital firm in making investment decisions by conducting market opportunity assessment and evaluated investment targets on multiple dimensions including business fundamentals, growth plans, competitive positioning and technology/product portfolio

Nov 2008 – Mar 2010 · 1 yr 4 mos

• Consultant in Performance Improvement vertical of the largest professional services firm in India.
• Worked with leading companies in the pharmaceutical and telecom verticals on high impact projects such as business process transformation, revenue management, and organization structure redesign.

May 2007 – May 2008 · 1 yr

• Gained invaluable experience in:
• Network Management
• On the ground Product Management
• Channel upgradation for sales enhancement
• Designing and driving on the ground marketing campaigns
• Team building dynamics

May 2006 – Jun 2006 · 1 mo

• Worked on formulating and executing the BTL strategy for upcoming 'brush twice a day campaign' in four states. Work involved conducting primary research in Mumbai's SEC A households, designing the BTL collaterals through event management and design companies, and identifying the target cities for launch of the campaign.