Apoorva Singh — CEO
Overseeing the Membership Rewards program at American Express, my focus is on elevating customer engagement through strategic marketing and loyalty initiatives. With a solid background in business and data analysis, our team leverages customer insights and competitive intelligence to enhance the value proposition of our services. Our efforts have led to notable improvements in Net Promoter Scores, reflecting a stronger customer relationship and building stronger brand strategy. Our work encompasses P&L management and the forging of strategic partnerships, which are vital in driving the company forward. With more than three years mentoring in the education space, I bring a unique perspective to team collaboration and strategic decision-making. The goal is to ensure American Express remains at the forefront of customer-centric innovation, sustaining growth and loyalty in both the Consumer and Corporate segments. Prior to this, I have worked in Digital, Growth and Product Marketing space across industries - Paytm, Rapido and Aditya Birla Fashion & Retail Limited.
Stackforce AI infers this person is a Fintech marketing strategist with expertise in customer engagement and growth marketing.
Location: Bengaluru, Karnataka, India
Experience: 9 yrs 6 mos
Skills
- Customer Engagement
- Growth Marketing
- Product Marketing
- Customer Acquisition
- Loyalty Marketing
Career Highlights
- Led AI-powered marketing initiatives at American Express.
- Achieved 2.3x increase in CTR through personalized engagement.
- Mentored over three years in growth hacking and marketing.
Work Experience
Ample
Head - Loyalty, Retention & Growth Strategy (4 mos)
American Express
Senior Manager - Product , GTM Strategy & Partnerships (1 yr 1 mo)
National Institute of Fashion Technology India
Visiting Faculty (0 mo)
GrowthSchool
Lead Mentor- Growth Hacking & Marketing (1 yr 4 mos)
Paytm
Senior Manager - Central User Growth & Insights (2 yrs 3 mos)
Rapido
Growth Marketing Manager (9 mos)
Madura Fashion & Lifestyle
Marketing Manager (1 yr 8 mos)
Assistant Manager CRM (2 yrs 8 mos)
Management Trainee (2 mos)
Graduation project at Van Heusen (3 mos)
Summer Internship at Van Heusen (2 mos)
Genesis Colors pvt ltd
Sales and Marketing Intern for Satya paul, Tierack and Bwitch (0 mo)
Nokia
Network Engineer (7 mos)
Bharat Sanchar Nigam Limited
Marketing Internship (1 mo)
Directorate General of hydrocarbons
Network Engineer (1 mo)
Education
AI powered Marketing at Indian Institute of Management, Calcutta
Master of Business Administration - MBA at National Institute of Fashion Technology India
Bachelor of Technology (BTech) at JSS ACADEMY OF TECHNICAL EDUCATION, NOIDA
