Ayush Goenkka — Founder

Building a Scalable, Capital-Efficient FMCG Business in india. Hi ,I’m the Founder & CEO of 10on, an active hygiene brand focused on building high-frequency, repeat-use consumer categories with strong unit economics and long-term brand defensibility. At 10on, we operate at the intersection of consumer insight and operational discipline designing everyday hygiene essentials that drive trust, repeat purchase, and distribution-led scale across D2C, marketplaces, and offline channels. My focus areas include: • Category creation and brand positioning • Unit economics and margin expansion • Supply chain & distribution scaling • Building teams and systems for long-term growth We’re building 10on with a clear objective: to create a large, trusted hygiene brand that compounds over time. 10on - Your Hygiene Partner.

Stackforce AI infers this person is a B2C FMCG entrepreneur with expertise in brand strategy and operational scaling.

Location: Kolkata, West Bengal, India

Experience: 16 yrs 2 mos