Bożena P. — CEO

Marketing executive with 10+ years of experience scaling B2B SaaS companies — from early-stage startups to global scale-ups. I specialize in building and leading high-performing marketing organizations, shaping go-to-market strategies, and driving sustainable growth across multiple segments and verticals. I’ve led marketing programs and teams at some of Europe’s best-known SaaS brands, including Typeform, TravelPerk, and Maze — helping each scale through brand positioning, category creation, and GTM transformation. I’m also the co-founder of Lua, an eCommerce brand built around community, creativity, and connection for women. Our mission is to create more than just a shopping experience — we’re building a community that celebrates individuality, inspires creativity, and brings women together through shared interests and stories. I’m passionate about brand strategy, marketing leadership, and exploring how AI and automation are redefining how marketing teams operate, create, and deliver impact in an AI-first world.

Stackforce AI infers this person is a SaaS marketing leader with extensive experience in growth strategies and brand positioning.

Location: Barcelona, Catalonia, Spain

Experience: 14 yrs 10 mos

Career Highlights

10+ years of experience in B2B SaaS marketing.
Led marketing teams at top European SaaS brands.
Co-founder of a community-driven eCommerce brand.

Work Experience

Goodnotes

Head of Marketing (2 mos)

Meister

VP of Marketing (1 yr 11 mos)

Maze

VP of Marketing (1 yr 10 mos)

Director of Marketing (2 yrs)

GTM Advisors

Advisor - Marketing & GTM (5 yrs 4 mos)

TravelPerk

Product Marketing Lead (4 mos)

Typeform.com

Head of Brand & Product Marketing (2 yrs 9 mos)

Marketing Manager, Social Media & Communications (11 mos)

Proyecto Horizonte

Marketing & Communications Specialist (Volunteer) (1 mo)

N/A

Sabbatical (6 mos)

Freelance

Writer (11 mos)

Growth Hacking Asia

Growth Marketing Manager (5 mos)

American Chamber of Commerce in Australia

Committee Member: NEXT Young Professionals Network (7 mos)

University of Sydney

Mentor: Sydney Genesis Start-up Competition (2 yrs 1 mo)

Business Teaching Staff (1 yr 10 mos)

U.S. Department of Commerce

Communications & Office Manager (1 yr 1 mo)

Join the Pipe Australia

Co-founder (1 yr 9 mos)

U.S. Department of State

Operations Specialist (2 yrs 10 mos)

180 Degrees Consulting

Consultant - Social Business & NGO (10 mos)

Education

Marketing Strategy at Reforge

Monetization at Reforge

Advanced Growth Strategy at Reforge

Master of International Business and Law at University of Sydney

Bachelor of Science (BS) at Salisbury University - Perdue School of Business

Bożena P.

CEO

Barcelona, Catalonia, Spain14 yrs 10 mos experience

Highly Stable

Key Highlights

10+ years of experience in B2B SaaS marketing.
Led marketing teams at top European SaaS brands.
Co-founder of a community-driven eCommerce brand.

Stackforce AI infers this person is a SaaS marketing leader with extensive experience in growth strategies and brand positioning.

Contact

Skills

Other Skills

Marketing StrategyBusiness StrategyLeadershipInternational BusinessManagement

About

Experience

Goodnotes

Head of Marketing

Jan 2026 – Present · 2 mos · Remote

Meister

VP of Marketing

Jan 2024 – Dec 2025 · 1 yr 11 mos · Remote

Reporting directly to the CEO, I’m responsible for scaling the company’s marketing engine, repositioning the brand for B2B growth, and transforming our go-to-market strategy with AI-driven automation and technology.

Maze

2 roles

VP of Marketing

Promoted

Feb 2022 – Dec 2023 · 1 yr 10 mos

Joined Maze as employee #10 during the seed stage and built the marketing function from the ground up. Working directly with the CEO, I scaled marketing through Series B and positioned Maze as a category-defining brand in the user research space. As part of the leadership team, I led the transition from a purely PLG motion to a sales-led enterprise strategy, setting the foundation for sustainable revenue growth.

Director of Marketing

Feb 2020 – Feb 2022 · 2 yrs

Gtm advisors

Advisor - Marketing & GTM

Nov 2020 – Present · 5 yrs 4 mos · Remote · Remote

As an advisor, I work closely with founders and revenue leaders at early-stage SaaS companies and scale-ups, helping them tackle their most pressing growth and go-to-market challenges.
Portfolio:
Userology | July 2024 - present
Stellar | June 2025 - present
Lonescale | July 2024 - present
Usercentrics | July 2024 - January 2025
Humbleteam | November 2021 - December 2022
ElectricFeel | November 2020 - January 2022

Travelperk

Product Marketing Lead

Oct 2019 – Feb 2020 · 4 mos · Greater Barcelona Metropolitan Area

Joined TravelPerk to establish the company’s first dedicated product marketing function during a period of rapid growth. Worked closely with over 10 product and engineering teams in a high-velocity environment and partnered with a sales organization of 100+ people to strengthen go-to-market alignment and execution.

Typeform.com

2 roles

Head of Brand & Product Marketing

Jan 2017 – Oct 2019 · 2 yrs 9 mos · Greater Barcelona Metropolitan Area

Joined Typeform shortly after its Series A to build and lead the brand and product marketing functions during a period of hypergrowth. Focused on positioning Typeform as a category-defining product in conversational data collection and creating a marketing engine that connected brand, product, and community.