Tathagat Jain

Digital Marketing Specialist

West Delhi, Delhi, India8 yrs 8 mos experience
Most Likely To Switch

Key Highlights

  • Over 8 years of diverse marketing experience.
  • Expert in brand growth and market penetration.
  • Proven track record in innovative marketing strategies.
Stackforce AI infers this person is a Marketing Professional with expertise in FMCG and startup environments.

Contact

Skills

Core Skills

Marketing StrategyBrand ManagementMarket Research

Other Skills

CC++CSSCascading Style Sheets (CSS)Data AnalysisDatabasesDigital MarketingERPGo-to-Market StrategyHTMLJavaJavaScriptManagementMicrosoft ExcelMicrosoft Office

About

With over 8 years of diverse marketing experience across both fast-moving consumer goods (FMCG) and dynamic startup environments, I bring a unique blend of strategic vision and hands-on execution to the table. My career has been dedicated to driving brand growth, market penetration, and consumer engagement through innovative marketing strategies and data-driven decision-making. In the FMCG sector, I have honed my skills in managing large-scale campaigns, launching new products, and enhancing brand equity in highly competitive markets. Transitioning to the startup ecosystem, I've embraced the fast-paced, agile nature of emerging businesses, focusing on building brands from the ground up and rapidly adapting to market changes. Key strengths include: Strategic Marketing: Developing and implementing comprehensive marketing strategies that align with business goals and drive growth. Brand Building: Crafting compelling brand stories and ensuring consistent messaging across all channels to enhance brand visibility and loyalty. Market Analysis: Utilizing consumer insights and market trends to inform strategy and optimize marketing efforts. Digital Marketing: Leveraging digital platforms to maximize reach and engagement, driving significant online presence and performance. Startup Agility: Thriving in fast-paced environments, quickly adapting to new challenges, and implementing creative solutions to drive results. Leadership: Leading cross-functional teams with a collaborative approach, fostering a culture of innovation and excellence. My passion for marketing lies in the intersection of creativity and analytics, where innovative ideas meet data-backed strategies. Whether scaling established brands or launching new ventures, I am committed to delivering impactful marketing solutions that resonate with consumers and achieve business objectives. Let's connect and explore opportunities to create and elevate brand experiences together.

Experience

8 yrs 8 mos
Total Experience
2 yrs 2 mos
Average Tenure
2 yrs 5 mos
Current Experience

Farmley

Sr. Marketing Manager

Dec 2023Present · 2 yrs 5 mos · Noida, Uttar Pradesh, India · On-site

Marketing StrategyGo-to-Market StrategyBrand ManagementTrade MarketingDigital Marketing

Redrock capital advisors private limited

Relationship Director

Apr 2023Dec 2023 · 8 mos · Delhi, India · On-site

Ofbusiness

Sr. Manager - Business Development

Aug 2021Dec 2022 · 1 yr 4 mos · Gurugram, Haryana, India

Varun beverages limited

Area Manager - Market Development

May 2017Aug 2021 · 4 yrs 3 mos · Uttar Pradesh, India

Mondelēz international

Marketing Intern

Sep 2016Nov 2016 · 2 mos · Gurgaon

  • Institutional Sales Intern. Prospecting Corporate Clients (both B2B & B2C) and looking after end to end and customized sales and dispatch of goods to the customer with invoicing & pay order generation as well. Achieved 250% of the target allocated in terms of total sales.

Valvoline cummins ltd

Marketing Intern

Apr 2016Jun 2016 · 2 mos · Gurugram, Haryana, India

  • Project Brief:
  • Assessed Buying Behavior for Premium (Synthetic) oils in MCO (Motor Cycle Oil) Segment.
  • Objectives:
  • To study the various attributes that affects the Buying Behavior of Customers specific to Premium (Synthetic) MCO.
  • To identify the major Influencers and Decision Makers in the Purchase of the same.
  • To understand the Most Effective Marketing Medium to reach Customers.
  • To examine the Satisfaction Level of Customers with Current Oils and Lubricants.
  • To recommend strategies for Launch and Promotion of new product in this segment.

Styledotme

Marketing Intern

Apr 2016Jun 2016 · 2 mos · Greater Delhi Area

  • Customer Engagement & Market Penetration. Designed and organized two premier events for for promotion and better downloads of the Apps and creating popularity and generating awareness using buzz marketing for the same.

A3logics (i) pvt ltd

Management Trainee

Jun 2014Jul 2014 · 1 mo · Greater Jaipur Area

  • Online Marketing - SEO, SEM, SMM
  • Content Writing
  • Graphic Designing

Integral infogen technologies pvt. ltd.

Management Trainee

Jun 2013Jul 2013 · 1 mo · Greater Delhi Area

  • Project on "Potential Market prospects for Enterprise Resource Planning (ERP) software Implementation in the Sub-Saharan African Region".

Education

FORE School of Management, New Delhi

Master of Business Administration - MBA — Marketing

Jan 2015Jan 2017

Jaypee University of Engineering and Technology

B-Tech — Computer Science

Jan 2011Jan 2015

Hans Raj Model School

Science ( Non-Medical )

Jan 2000Jan 2011

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