Jun 2025 – Sep 2025 · 3 mos · Bengaluru, Karnataka, India · On-site

• Associate Consultant in the CEO’s Office, advising leading infrastructure and maritime clients on financial strategy, driving internal transformation, and leading business development initiatives.

Apr 2024 – Jun 2024 · 2 mos · Bengaluru, Karnataka, India · On-site

• Budweiser Re-launch Strategy | Bengaluru & Andhra Pradesh
• Designed the Budweiser re-launch plan for Andhra Pradesh, targeting the ₹3,500 Cr+ beer market with a focus on profitable premium volume and net revenue growth
• Conducted 60+ field visits and 100+ consumer surveys to decode local business dynamics, market demand, and retail behavior
• Developed a channel strategy for top 50 retail outlets, with pack mix and trade launch blueprint for 2024
• Built 5-year projections to capture 80% share in AP’s premium beer segment, modeling category evolution and rate of premiumization
• Proposed a route-to-market plan for 1,000+ outlets across 16 cities, including phased rollout, local promotions, and tiered brand activations
• Benchmarked 3 competitors to recommend a pricing strategy that maximizes margin and brand equity

Jul 2021 – Jan 2022 · 6 mos · Gurugram, Haryana, India · Hybrid

• Scaled brand’s Instagram from 0 → 28K+ followers in 7 months via creative social campaigns
• Produced an app explainer video with 200K+ views, becoming a core user onboarding tool
• Achieved 120% growth in brand impressions through identity-aligned content strategy
• Reduced churn by ~25% and lifted engagement by 10% via targeted emails and in-app nudges
• Closed ₹2L+ in influencer sponsorships, driving cost-effective brand partnerships
• Executed high-footfall IPL offline activations (10K+ attendees), boosting MoM engagement by 30%
• Saved ~15% CAC monthly, onboarding 11K+ users through performance-driven ad campaigns
• Set up 20+ SOPs for content QA, reducing turnaround time by ~30%
• Automated content workflows, saving 20+ team hours/week via templates and asset libraries
• Managed 1,400+ active super-users, driving community feedback and product advocacy
• Improved retention by 50% among power users through proactive issue resolution
• Cultivated brand loyalty (+30%) by curating user stories and testimonials
• Led ‘Ask Me Anything’ series, spiking community participation by ~20%

Nov 2019 – Nov 2022 · 3 yrs · Delhi, India

• Arcade-Based Virtual Events Platform | Pre-incubated at DTU-IIF (2020–21)
• Conceptualized and launched Ewently, the world’s first arcade-style virtual event platform, during the peak of COVID-19 to reimagine digital social interaction
• Led a team of 6 to build a library of real-time games and apps — 8-ball pool, Pictionary, quizzes — enabling interactive events beyond Zoom & Meet
• Secured pre-incubation at DTU Innovation & Incubation Foundation, with support from the Delhi Government
• Scaled to users across India, US, Canada, Australia, Dubai & UK, serving corporates, schools, NGOs, and event firms
• Though discontinued, Ewently became a formative entrepreneurial experience that shaped my problem-solving lens and later enriched my MBA at IIM Ahmedabad