Marc Theermann

CEO

Boston, Massachusetts, United States27 yrs 8 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led commercialization of Boston Dynamics' AI robots.
  • Extensive experience in mobile advertising and partnerships.
  • Strong focus on innovation and real-world impact.
Stackforce AI infers this person is a Robotics and Mobile Advertising expert with a strong focus on commercialization and strategic partnerships.

Contact

Skills

Core Skills

CommercializationGo-to-market Strategy

Other Skills

Ad ExchangesAd NetworksAd ServingAdvertisingAnalyticsBusiness DevelopmentCorporate DevelopmentDemand Side PlatformDigital MarketingDigital MediaDigital StrategyDisplay AdvertisingE-commerceEnterprise SoftwareEntrepreneurship

About

It’s an extraordinary moment in history for robotics. After decades of stationary machines transforming factories, we are now witnessing mobile robots walk into everyday life—at school, at work, and soon, at home. I joined Boston Dynamics to pursue a lifelong ambition: bringing robots out of the lab and into the real world. Our mission is to build machines that move with agility, perceive their surroundings, manipulate the world, and, one day, become companions that enrich our daily lives. Since 2021, I have led the commercialization and go-to-market efforts for Boston Dynamics’ portfolio of embodied AI robots—Atlas, our humanoid pioneer; Stretch, our logistics robot; and Spot, our agile mobile platform for industrial inspection. Each is redefining how industries like facilities management, warehouse logistics, and manufacturing operate and evolve. Throughout my career, one theme has guided me: turning innovation into impact. Whether scaling startups, driving cross-functional strategy at Google, or helping Boston Dynamics navigate new frontiers, I am most energized by the intersection of technology, creativity, and human connection. What I enjoy most is: • Developing transformational partnerships that create win-win outcomes • Building bridges between great ideas and real-world value • Finding product–market fit • Guiding teams toward clarity, coordination, and purpose • Crafting creative solutions to tough challenges • Practicing effective, empathetic communication If you share a curiosity for how robots can enhance human potential—or simply want to explore what’s next — I would love to connect. May the force be with you

Experience

Jetson

Board Advisor

Aug 2023Nov 2025 · 2 yrs 3 mos · Palo Alto, California, United States · Remote

  • In August of 2023, I joined the Advisory Board of Jetson. The Jetson team is dedicated to democratizing the skies through safe, personal electric aerial vehicles. It's an awe-inspiring mission that truly resonates with me.

Boston dynamics

Chief Strategy Officer

Feb 2021Present · 5 yrs 1 mo · Boston, Massachusetts, United States

  • At Boston Dynamics, I oversee our commercialization initiatives and run all the go-to-market teams, encompassing:
  • Marketing
  • Sales (Atlas, Spot, Stretch)
  • Deployments (Field Application Engineering)
  • Future Product Strategy
  • Customer Success
  • Partnerships
  • Service & Support
  • HRI (Human-Robot Interaction)
  • Boston Dynamics Consulting
  • Strategy
Product DevelopmentNew Business DevelopmentCommercializationGo-to-market Strategy

Google

2 roles

Director Global Partnerships

Promoted

Apr 2016Feb 2021 · 4 yrs 10 mos · Global

  • Global partnerships strategy, operations and execution for two verticals: "Gaming" and "VCs & Startups."
  • Coordinated client engagement, product strategy and ecosystem participation across multiple Google business units.
  • Created One Google for Gaming strategy and operational construct across multiple business units (Stadia, Play, Ads, GCP & YouTube).
  • Sourced, coordinated, and facilitated one of the company's largest cross-functional "multi-business unit" deals between Google and a global gaming publisher.

Head of Mobile Platform Sales

Jan 2012Jul 2014 · 2 yrs 6 mos · Greater Boston Area & NYC

  • Managed the mobile sales aspects of Google’s 400 largest publishers in North America; representing a fast growing, multibillion-dollar revenue stream across mobile web and apps
  • Four key responsibilities: (1) Commercialized Google Mobile Solutions (DFP, AdX, Admob), (2) worked with product management and engineering to define Google’s next generation monetization platforms; (3) trained and certified 300 account managers around the globe on multi-screen products and strategies; (4) actively supported sell-side managers to close new business.
  • Lead a cross-functional team that defined the Global Mobile Sell-Side Strategy for 2014 and beyond. Spoke for Google at: IAB, MMA, Mobile Media Summit, GDC, MWC and Rutberg. Spurred collaboration between Google+, Google Play & PBS by bringing executives together and establishing task forces for key clients.

Millennial media (sold to aol/verizon)

EVP Strategy

Jul 2014Nov 2015 · 1 yr 4 mos · Greater Boston Area

  • Strategy, Partnerships & Corporate Development
  • Millennial Media was a publicly traded ad-tech company with 600 employees in North America, Europe, and Asia. The company operated one of the largest mobile ad networks in North America. In 2014 we acquired Nexage -a leading mobile exchange- to complete our supply facing technology stack. This acquisition allowed us to create a unique technology asset, and sell the combined company to AOL/Verizon in the fall of 2015.

Placeiq (sold to precisely)

Advisory Board Member

Mar 2011Apr 2015 · 4 yrs 1 mo

  • PlaceIQ is a mobile AdTech company that turns location into context. PlaceIQ provides an understanding of the location, people, businesses, social & digital activity, retail activity based on lat/long enabled ad requests.

Admeld (sold to google)

VP Mobile

Jan 2010Dec 2011 · 1 yr 11 mos · New York, Boston, Berlin

  • Created and ran mobile business unit at supply side platform Admeld. Responsible for all mobile activities of the company; including demand generation, publisher sales, and mobile strategy. Member of executive team that conceptualized the world’s first mobile RTB auction. Company was sold to Google for $400 million.

Smaato

VP Business Development

Dec 2007Jan 2010 · 2 yrs 1 mo

  • Incubated mobile analytics and media buying dashboard concept “Biscotti” at Polaris Ventures. Post term-sheet the idea was rolled into Smaato (one of the world’s first yield management platforms). Created demand partnerships with 40 global mobile ad networks, and helped to connect these networks into Smaato’s yield management platform. Assisted in large publisher pitches, and managed the relationships with key supply partners in North America.

Get connected inc.

Chief Strategy Officer

Nov 2006Aug 2007 · 9 mos

  • Part of core team that re-started and refinanced a 7-year-old, 120 person enterprise software company. Responsible for global development and execution of the company's strategic outlook. This included identification and pursuit of new business opportunities, partnerships, alliances, and joint ventures.
  • Co-wrote business plan and secured additional funding. - Repositioned company, created new strategy, and devised new product portfolio to attach subscription services (e.g. Comcast) to hardware sales (e.g. TVs).
  • Responsible for key account development – Managed partnerships with Blockbuster, Sears, Amazon.com, BrightStar, Best Buy, Circuit City, Comcast, AT&T, and Cingular.

Everypoint inc.

CMO and Co-Founder

Nov 2004Jul 2006 · 1 yr 8 mos

  • Founded Everypoint; a pre-iPhone application developer for real-time, vector-based applications.

Yellowpepper (sold to touch applications and later visa)

CEO & Founder

Jul 1999Aug 2004 · 5 yrs 1 mo

  • Founded one of the world's first mobile marketing companies, grew it into a multi-million dollar venture, and negotiated the sale of the company to a private equity firm in 2004.

Sanofi

International Strategy

Mar 1997Jun 1999 · 2 yrs 3 mos

  • Provided strategic planning for the Messer Division ($1.4 billion) of the Sanofi Group, the world's 5th largest pharmaceutical company. Reported to Director of Strategy.
  • Part of the team that managed the strategic planning process of 130 subsidiaries in 50 countries with over $1 billion in sales.

Education

Northeastern University

MBA — Marketing

Jan 1994Jan 1996

Thunderbird School of Global Management

MIM — International Business

Jan 1996Jan 1997

Schiller University Heidelberg

BA — International Business

Jan 1991Jan 1993

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