May 2024 – Jan 2026 · 1 yr 8 mos · Toronto, Ontario, Canada · Hybrid

Jan 2024 – May 2024 · 4 mos · Toronto, Ontario, Canada · Hybrid

• Overseeing a team of PMs, UX designers, engineers, SEO and content strategists, I’m driving the e-commerce roadmap through customer insights and business goals to propel innovation, growth and profitability amidst the resurgence in travel demand across our D2C channels

Sep 2023 – Dec 2023 · 3 mos · Singapore, Indonesia, Malaysia, Thailand, Miami, Nicaragua

• Took some time to do some extended travel through SE Asia, US and Nicaragua. I got to climb volcanos, horseback ride to waterfalls, snorkel with turtles, see orangutans, roadtrip through Northern Thailand and so much more!

Apr 2022 – Sep 2023 · 1 yr 5 mos · Remote

• As a key contributor to the Product and UX Leadership, I was responsible for defining, measuring and driving an elevated, user-optimized e-commerce experience. I drove implementation of AI-personalization, A/B testing and data analytics tools.

Sep 2020 – Apr 2022 · 1 yr 7 mos · Remote

• Growing and leading the UX team to bring impactful e-commerce experiences to one of the world’s top performance luxury brands. By employing a variety of qualitative and quantitative UX research methods we translate these insights into seamless experiences for our global consumer.

Oct 2019 – Sep 2020 · 11 mos · Toronto, Canada Area

• Accountable for the user research, testing and responsive design for the modernization stream at Adesa, a B2B e-commerce platform, focusing on the Vehicle Detail Page and Checkout

May 2019 – Oct 2019 · 5 mos · Toronto, Canada Area

• UX Research at a fast-paced agency for clients including Sponge Towels, Purex, Beworks, Prep Academy Tutors
• ➤ Conducted user research, collected qualitative data and customer feedback to create the best solutions for the user
• ➤ Created personas, user journeys, user flows, site maps and wireframes to describe the intended user experience
• ➤ Participated in cross-functional brainstorm sessions on how to solve specific user problems
• ➤ Internally presented project deliverables for peer review
• ➤ Developed and presented concepts and iterative designs to clients/stakeholders

Apr 2019 – Sep 2019 · 5 mos · Toronto, Canada Area · On-site

• Created responsive digital campaigns for desktop and mobile informed by design thinking and accessibility standards
• ➤ Executed improvements to UX, UI and overall design that represented business as well as peer team requirements
• ➤ Output high-fidelity wireframes using Figma, Illustrator, Photoshop
• ➤ Analyzed user feedback and iterated to enhance user experience
• ➤ Participated in design review sessions with stakeholders
• ➤ Owned the creation of original graphics, iconography and other design elements
• ➤ Worked closely with dev team to ensure final product matched design

Jul 2018 – Mar 2019 · 8 mos · Toronto, Canada Area

• Implemented new reporting processes that increased overall revenue by 15% and lowered inventory levels by 10%. Grew regular priced sales by 30% by creating a standardized mark down strategy.
• ➤ Combined user research and data analytics to create merchandising plans tailored to the store’s personas
• ➤ Created weekly sales summary reports including top/bottom sales drivers and on hand inventory by price segmentation using V-look ups and pivot table functions
• ➤ Collaborated with e-commerce to create marketing pushes for key sales drivers and provide an exit strategy for aged inventory through targeted promotions
• ➤ Provided overall merchandising strategy for window and in-store visual displays

Sep 2017 – May 2018 · 8 mos · Toronto, Canada Area

• National chain buyer for ladies and children’s branded footwear: Grew ladies private label footwear GM by 10%; increased top brands Adidas and Vans sales by 30%; revamped the children’s footwear division.
• ➤ SKU counts and budgets, oversaw the OTB, took action on poor performers (vendor support, re-merchandising suggestions, RTVs, recommended reorders and pricing strategies.
• ➤ Managed the buying process, including selecting product, building assortment plans based on historical and current performance, analyzing sales and managing inventory flow.
• ➤ Reviewed and evaluated business weekly, monthly, seasonally, developing appropriate initiatives.
• ➤ Analyzed competitor pricing, product, presentation and timing.
• ➤ Travelled to China and Europe twice yearly to work with factories to develop private label ladies collections in both PU and leather.
• ➤ Created the development plan; oversaw the product development process from conception, specs, sample comments and final prototype approval; handled all factory communication.
• ➤ Negotiated with suppliers to attain acceptable quality, price, payment terms, and delivery.
• ➤ Sourced materials and trims for all shoe development.
• ➤ Identified and researched emerging brands and fashion trends.

Oct 2015 – Sep 2017 · 1 yr 11 mos · Toronto, Canada Area

• Increased total GM% by 3% YOY and seasonal item sell through by 40%. Grew top-selling brands Converse, Vans and Adidas Originals by 10-25% YOY.
• ➤ Curate product; plan and select the range, negotiate competitive costs/discounts, manage open-to-buy budgets and drive maximum profit.
• ➤ Product development; work with international and local vendors to create our in-house brand of shoes or SMU's (special make up's) exclusive to our stores.
• ➤ Trend forecasting; predict future shoe trends and reacting quickly to "hype" brands and styles to ensure they're represented in the stores.
• ➤ Review existing inventory performance and reacting quickly to change in demand, logistics and trends.
• ➤ Maintain excellent vendor relations to ensure top product selection and special buys.
• ➤ Initiate marketing/advertising plans for in-store, e-commerce and social media platforms.
• ➤ Negotiate with vendors for marketing co-operation (window displays, advertising dollars, product giveaways, gift with purchase etc)
• ➤ Assess competition, analyze buying patterns and predict future trends.
• ➤ Facilitate and lead change; continuously evaluate procedures and provide/action recommendations for more efficient business practices.
• ➤ Attend market shows to scout new brands and trends.
• ➤ Ensure timely delivery of merchandise, initiate cancellations or negotiate discounts on late deliveries as appropriate.

Oct 2014 – Sep 2015 · 11 mos · Mississauga, ON

• Seasoned sales professional in the home decor, gift, and lifestyle industry. Extensive headquarter management experience with national customers including Indigo, HBC, Nordstrom, HMV and Winners. Increased Indigo’s e-com offering by 50%.
• ➤ Built, cultivated and grew national and key account sales required to achieve sales objectives.
• ➤ Negotiated discounts, terms of sale (compliance fees, markdown support, pre-ticketing, EDI) and delivery requirements while maintaining gross margin objectives.
• ➤ Collaborated with vendor product development teams to create custom and private label programs for customers.
• ➤ Worked with customers on large-scale opportunity buys and close outs.
• ➤ Provided regular and insightful buyer and market feedback through customer and competitor shopping.
• ➤ Delivered presentations to prospective customers via conceptualized programs and planograms.
• ➤ Closely monitored account sell-through reporting and provided weekly updates to internal staff.
• ➤ Attended various national trade shows (CGTA, Atlanta Gift Mart, NY Now!) to attend vendor sales meetings, conduct line reviews and prospect new lines.

Jan 2013 – Jun 2014 · 1 yr 5 mos · Toronto, Canada Area

• Employed to update Danier to a modern and contemporary look. Responsible for selection and purchasing of 8 Outerwear and 12 Sportswear Categories for retail, outlet and e-commerce segmentation; handled budgets of over $150M in a vertically integrated company.
• ➤ Implemented garment and core item assortments consistent with seasonal collections to generate maximum sales, gross margin and profit.
• ➤ Oversaw product development activities, coordinated with Design team to develop exclusive products; consulted with Imports sourcing team to assess new style offering.
• ➤ Shared responsibility and accountability of sales, GM% and receipt plans.
• ➤ Researched and analyzed apparel sales, consumer trends, competitor offerings and historical product line performance.
• ➤ Collaborated with Director of Apparel in creating seasonal business plans.
• ➤ Created weekly and monthly sales summary reports, including short/long term recommendations, replenishment order requirements and markdown requests.
• ➤ Investigated and resolved product quality, quantity, pricing and related issues with suppliers and negotiated appropriate resolution.
• ➤ Collaborated with Merchandise Planning and Logistics teams to confirm initial allocation quantities and timing based on product availability to meet on time delivery with the most effective merchandise flow.
• ➤ Worked cross-functionally across visual and marketing teams to increase sales and provide a dedicated in-store and digital customer experience.
• ➤ Regularly tested and measured small product runs to assess potential for full chain roll out.
• ➤ Visited mall stores and factory outlets regularly to assess product movement, presentation and competitive market activity; obtained sales associate feedback to monitor local and regional needs, trends and competitive offerings.

Jan 2004 – Dec 2012 · 8 yrs 11 mos · Toronto, Canada Area

• Doubled sales YOY for 6 consecutive years. Grew store base to over 150 accounts. Accounts included revolve.com, Fred Segal, Anthropologie, Modcloth.com and countless independent boutiques.
• ➤ Created overarching themes for seasonal collections which encompassed design development and marketing
• ➤ Developed the womenswear collections for House of Spy, Maison and Beatrice Holloway clothing ranges
• ➤ Led the end-to-end product development life cycle - from concept ideation, to fabric selection/sourcing and working with production to ensure on time delivery
• ➤ Oversaw all pattern making, apparel construction and grading (domestic and overseas)
• ➤ Approved all lap dips, strike-offs, knit downs and TOP samples.
• ➤ Supervised all fit sessions with final decision on changes.