Apaar Gulati

Operations Associate

Melbourne, Victoria, Australia2 yrs 6 mos experience

Key Highlights

  • Increased brand awareness by 260% through targeted advertising.
  • Led a team that achieved 70% sales growth.
  • Trained over 40 staff on collaboration tools.
Stackforce AI infers this person is a Digital Marketing and IT Specialist with a focus on Social Media and Cybersecurity.

Contact

Skills

Core Skills

It StrategyIntranetSocial Media MarketingTeam LeadershipAnalytical Skills

Other Skills

ServiceNowRemote DesktopMicrosoft Power BIExcel MacrosMicrosoft 365Google WorkspaceDNSMicrosoft TeamsSharePointGoogle AdwordsFacebookProject ManagementCommunicationYouTubeKeyword Research

About

As an IT Specialist at Fetch, my focus is on leveraging my social media management acumen and cybersecurity knowledge from the University of Melbourne to enhance digital security and brand presence. Our team's strategy has markedly improved company awareness, thanks to targeted advertising on platforms like Google AdWords and Facebook. Prior to Fetch, my tenure at IPLIX Media was characterized by robust team leadership and innovative project execution, which collectively surged sales by 70%. Balancing attention to detail with strategic vision, I am committed to progressing not just in IT solutions, but in contributing to the broader dialogue on digital safety and brand integrity.

Experience

Fetch

Information Technology Specialist

Jul 2024Oct 2024 · 3 mos · Southbank, Victoria, Australia · On-site

  • Resolved 30+ daily IT issues across Apple/Windows devices and networks connectivity using ServiceNow, Remote Desktop, and endpoint diagnostic tools – reduced average response time by 40%
  • Built 5+ automated dashboards using Microsoft Power BI and Excel Macros, and documented 10+ SOPs for IT workflows – cut reporting time by 40% and onboarding time by 30%
  • Trained 40+ staff on Microsoft 365 (Teams, Outlook, OneDrive) and Google Workspace (Gmail, Drive, Meet), resulting in a 25% drop in collaboration related support tickets.
  • Configured and maintained DNS records and introduced Microsoft Teams/SharePoint for two departments, achieving 99.9% uptime and a 20% productivity boost.
ServiceNowRemote DesktopMicrosoft Power BIExcel MacrosMicrosoft 365Google Workspace+5

Iplix media

Social Media Manager

Jul 2022Feb 2023 · 7 mos · Gurugram, Haryana, India · On-site

  • Launched Online Adverts through Google Adwords, Facebook etc to increase company and brand awareness by 260%
  • Recruited more than 10+ top talents to make a successful social media team.
  • Lead a team of 10 members and helped organizing marketing projects that raised sales by over 70%.
  • Lead a team of 10 members and helped organizing marketing projeects that raised sales by over 70%.
  • Strategised, planned, executed, analyzed, edited and reported on Social Media Marketing initiatives for upto 5 clients at a time.
  • Worked Collaboratively with cross functional teams such as internal team, client teams on all levels.
Google AdwordsFacebookSocial Media MarketingTeam LeadershipProject ManagementAnalytical Skills+1

Mim-essay

Social Media Analyst

Aug 2020Jul 2022 · 1 yr 11 mos · DDA, Panchsheel Park North, Panchsheel Park · On-site

  • Launched online adverts through Google AdWords, Facebook etc. to increase company and brand awareness by 260%
  • Designed and Edited Social Media Posts and copies; Expanded Customer Reach by 20%
  • Increased YouTube Organic traffic by 60% through channel and video Optimisation
  • Increased YouTube Organic traffic by 60% through channel and video Optimisation
  • Conducted Keyword Research for all the Social Media Platforms which increased traffic by 30%
  • Strategizing Content Calendar of Instagram, FB, YouTube based on researching customer preferences
  • Conducted and Curated Strategy to meet specific social Media targets – 30k Followers by June, 5500 Subs in YouTube in 3.5 Months
  • Led the Team of 8 to revamp content and providing value on referral sites – GMATClub, BeatGMAT etc
  • contributing to boost client satisfaction by 30%
  • Developed Campaigns, led design and tracker results which gave the ROI of 400%
  • Created Social Media Content with consistent content and tone
  • Evaluated monthly performance statistics and used data to inform future strategies
  • Monitored return on investment of online and social media marketing efforts.
  • Liaised with key industry leaders and developers to produce innovative videos for YouTube Channel
  • Performed Post-Production work, including assembling raw material, editing sound and sequences and
  • providing final product within time and budget constraints
  • Measured performance of digital marketing efforts using a variety of web analytics tool (Google Analytics, WebTrends etc.)
  • Recruited 20+ top talent and achieved quarterly hiring goals
  • Provided an efficient and high touch experience for every candidate from application stage to offer,
  • evaluating skill level and driving the interview process and offer process
  • Ensured a great experience for every employee!
  • Regularly managed talent pipeline activity and proactively shared data-centric updates with CEO
Google AdwordsFacebookYouTubeKeyword ResearchContent StrategyCampaign Development+3

Education

University of Melbourne

Masters — Computer and Information Systems Security/Information Assurance

Feb 2022Dec 2024

Maharaja Surajmal Institute

Bachelor's degree — Computer Science

Apr 2015Aug 2018

Delhi Public School Noida

Business/Commerce — General

Dec 2004Dec 2016

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