Nov 2022 – May 2023 · 6 mos · Greater London, England, United Kingdom

• Supporting large-scale clients in their journey to ABM maturity through strategic consulting support, program development, themes and coaching.

Sep 2021 – Nov 2022 · 1 yr 2 mos

Jul 2020 – Oct 2021 · 1 yr 3 mos

• Responsible for the development and delivery of our Global ABM framework across the Financial Services & Insurance industry. Ensuring our strategically accounts see growth in reputation, relationships and revenue with their customers.

May 2019 – Jul 2020 · 1 yr 2 mos

• Working within the Award Winning UK&I Marketing Team, specifically focused on two roles. As the UK&I ABM Programme Lead I am responsible for designing and rolling out the ABM programme across all of our strategic accounts, realising success in the first 6 months of the programme launch. As the Marketing Business Partner I look after marketing for the UK&I Financial Services industry, including industry strategy, demand generation, bid marketing, ABM, events, digital marketing, insight, data and content generation.

Apr 2017 – May 2019 · 2 yrs 1 mo · London Area, United Kingdom

• Working at all levels of engagement, externally; internally and enabling customers to engage better with their audience through improved marketing campaigns and deliverables.

Oct 2016 – Mar 2017 · 5 mos · London Area, United Kingdom

• Developing two streams of marketing activity across the UK, one community led (developing relationships and brand through our capability communities of agile development, design and data science) and one demand generation led (utilising sector focussed campaigns as well as ABM to generate leads as well as develop strong customer relationships). Also acting as the cog between the UK and global marketing to ensure we share best practices and build a marketing community that develops joint working to improve brand awareness across the globe.

Apr 2016 – Oct 2016 · 6 mos · London Area, United Kingdom

• In my role as Private Sector Marketing Manager I predominantly looked after the retail sector whilst managing the Private Sector Marketing team in other verticals such as Financial Services, Manufacturing, Utilities and Services. Under this remit I did the full range of marketing activities from PR to campaigns to social to bid marketing to stakeholder management.

Nov 2014 – Oct 2016 · 1 yr 11 mos · London Area, United Kingdom

• As the Marketing Manager for Retail & Hospitality at Fujitsu UK&I I was responsible for our market impact within the sector. Taking on activities such as bid and ABM marketing, event management (including full management of our presence at RBTE), social presence, PR presence, alignment to corporate marketing programmes and campaigns as well as the development of our overall brand message specific to the Retail & Hospitality sector.

May 2013 – Nov 2014 · 1 yr 6 mos

• Working with different sectors of the business on
• Demand generation campaigns
• Bid marketing
• Account based marketing
• Marketing data & strategy
• Events management (UK & Europe)
• Running our Client Reference Programme
• Social Media Marketing Plans
• Success stories
• Blog Management
• Internal and External Communications to improve the perception of the UK Marketing team.

Mar 2012 – May 2013 · 1 yr 2 mos

• Currently working as Account Communications Manager for a large and vital government client. Regularly working face-to-face with the client in delivering improved service delivery through communications as well as providing the account with internal communications and updates from our business. Client Relationship Management is top of my priorities in order to provide both ourselves and the client with an examplary one team approach.

Dec 2011 – Mar 2012 · 3 mos

• Marketing the Application Outsourcing (AO) tower of the Capgemini business in the UK. Providing market intelligence, event organisation and intelligence, external communications, collateral and increasing the exposure of AO internally and externally.

Mar 2011 – Mar 2012 · 1 yr

• Working with the account team and the client as Communications Manager on one of the key public sector accounts for Capgemini UK. Providing account management communication strategies, collateral, press releases, internal commmunications, stakeholder management processes, local news and event support and organisation.

Aug 2010 – Mar 2012 · 1 yr 7 mos

• Whilst my official title is Applications Analyst I am consistently heavily involved in implementing an Account Marketing plan, as I would like to see my career move into a Marketing focused direction. Working closely with the account team and the marketing department and often prove to be the main link between the two. I have been involved and provided strong support on Stakeholder Analysis, Account Identity, Communications, Organisation Research, Arranging Workshops and Exhibitions.

Sep 2009 – Mar 2011 · 1 yr 6 mos

Jun 2008 – Aug 2009 · 1 yr 2 mos

• Generating new business via the taking of leads, initial point of contact for clients and continuing to be a consistent contact through to the end of projects. Designing, Sales and keeping the showroom organised, running smoothly whilst supporting the showroom manager.