Dec 2018 – Oct 2021 · 2 yrs 10 mos · Waverley, New South Wales, Australia

• Marketing – Analyse customer segments, market trends, channels, and innovations to uncover key insights, address challenges, and drive effective marketing and brand strategies.
• Brand – Strengthen the College’s public image, enhance brand recognition and recall, and proactively manage reputation risks.
• Campaigns – Oversee end-to-end campaign execution, including budget management, creative development, digital media, social media, advertising, and PR strategy.
• Content – Lead the development and implementation of a cohesive content strategy.
• Enrolments – Develop targeted strategies to increase leads, waitlists, enrolments, and retention rates.
• Philanthropy – Foster a culture of giving through strategic community partnerships, relationship-building, and impactful fundraising initiatives.

Nov 2015 – Dec 2018 · 3 yrs 1 mo · Greater Sydney Area

• Torrens University Australia is part of Laureate International Universities, the world's largest private education network, comprising over 70 accredited institutions across 25 countries, delivering quality and innovative higher education.
• Responsible for overseeing marketing across Torrens University Australia, APM College of Business and Communication, Blue Mountains International Hotel Management School, William Blue College of Hospitality Management, Chifley Business School, Real Madrid Graduate School, Collective Hub, and AGSL.
• Develop and execute international and domestic marketing plans to drive lead generation, applications, and new enrolments.
• Oversee brand strategy, market research, positioning, budget management, and performance reporting.
• Design and implement integrated marketing and brand campaigns across SEM, SEO, display, OOH, paid social, influencer outreach, direct marketing, PR, and experiential activations.
• Leverage sales and market data, analytics, and insights to guide strategic direction and identify opportunities for new products, campaigns, content, and website optimisation.
• Lead brand content production, including video, graphic design, copywriting, social media, and website content.