Pulkit Saboo

VP of Engineering

Bengaluru, Karnataka, India13 yrs 2 mos experience

Highly Stable

Key Highlights

14 years of diverse marketing experience
Expert in growth marketing and brand strategy
Strong foundation in sales and customer insights

Stackforce AI infers this person is a marketing leader in SaaS and fintech sectors with a strong focus on growth and brand development.

Contact

Skills

Core Skills

Growth MarketingMarketing Strategy

Other Skills

Brand BuildingBrand CampaignsBrand ManagementCommunity PartnershipsCustomer Lifecycle ManagementCustomer RetentionIntegrated MarketingMarket ResearchMarketing CommunicationsMedia PlanningPerformance MarketingPublic RelationsSocial Media MarketingTeam Management

About

Over the last 14 years, I have worked across sales, brand marketing & growth marketing function for different industries ranging from alco-bev, fashion retail, consumer internet to SaaS & fintech. Starting my career in sales has given me a strong foundation to appreciate & understand the customer & the impact that marketing can build on a business. I am a brand enthusiast who feels deeply happy (read starts smiling) when he looks at an excellent piece of brand storytelling in the form of an ad/content/social post/any other form of marketing craft. Over time, I have developed a penchant towards the role of data, measurement and analytics in marketing and marrying that with qualitative insights from user interactions. When I'm not brainstorming campaign ideas or analyzing conversion rates, you can find me obsessively scrolling through marketing newsletters or debating the merits of offline vs online marketing. If you're looking for someone to talk marketing to, let's connect!

Experience

Tally solutions pvt ltd

Head Brand Marketing & Communications (International & New Businesses)

Nov 2023 – Present · 2 yrs 4 mos

Flobiz

Director Brand & Growth Marketing

Dec 2021 – Oct 2023 · 1 yr 10 mos · Bengaluru, Karnataka, India

Leading multiple sub-functions for full-funnel marketing for our flagship B2B SaaS brand, 'myBillBook'. We're building an indispensable tech brand for MSMEs with empathy, innovation & customer-first mindset as the core pillars.
My function is responsible for about 1/3rd of the organisation's annual revenue, complete new user growth & full-funnel optimisation to deliver sustainable & scalable brand growth. We're a team of 16, including growth experts, brand managers, creative designers & content managers who are responsible for various stages of a user's lifetime journey.
☑️ Brand Awareness & Measurement
Brand Campaigns, Media Planning, Communication
Brand track & consumer research
Brand Content & Social Media Strategy
Public relations
Community & Brand Partnerships
☑️ Acquisition
Performance marketing, lead generation & new user growth
Organic growth including SEO, content, website optimisation
B2B events & sponsorships
☑️ Activation, Revenue, Retention, Referral
Product Marketing, including consumer research
Campaign strategy & automation
Experiments, measurement & efficacy frameworks

Marketing StrategyGrowth MarketingPublic RelationsCustomer Lifecycle ManagementPerformance MarketingBrand Building+3

Ola (ani technologies pvt. ltd)

4 roles

Senior Marketing Manager

Mar 2020 – Dec 2021 · 1 yr 9 mos

India, UK, Australia, New Zealand driver brand marketing and communication
Brand health and business metrics ownership
Social Media marketing – FB & YouTube
Cross collaboration with product, category and customer care teams
Product enhancements to improve partner communication

Marketing & Alliances Manager - West India

Aug 2018 – Mar 2020 · 1 yr 7 mos

Design & execution of demand generation activities (ATL, BTL, Digital)
Government project partnerships
New category launch (Bike) & category growth (Rentals & Outstation)
Agency selection, rate negotiation and coordination for BTL activities
Leading alliances team for cross-promotion with brands
Designing & analysing consumer discounts basis behaviour & segmentation
P&L responsibility & operations: Pune airport business

Marketing & Alliances Manager - Pune

Promoted

May 2018 – Jul 2018 · 2 mos

Senior Area Sales Manager

Oct 2016 – Apr 2018 · 1 yr 6 mos

Hunting new corporates & farming existing for Ola’s B2B product
Responsible for pricing negotiations to agreement sign-off journey
B2B marketing activities, API integrations for value selling

Pantaloons

Key Account Manager

Mar 2016 – Oct 2016 · 7 mos · Mumbai Metropolitan Region

Business Planning:
Delivering on the targeted revenue and Net Sales Value
Business Development through vertical partners like Myntra, Jabong, ABOF, Trending etc.
SPOC for the customer
Drive Sales through Joint Business Plans and Marketing
Visibility creation for brand Pantaloons
Rolling Plan and weekly reviews
Liase with internal teams to deliver on the plans
Promotion planning and visibility for spoke events, EOSS etc
Opportunity identification and online display advertising and tracking
Category Analysis
Portfolio Management :
Ensure right mix of old and new stock
Ensure adequate stock allocation
Close discussions with internal teams on launch, catalogue and marketing

Sabmiller india

Deputy Manager Sales

Jul 2014 – Feb 2016 · 1 yr 7 mos · Mumbai Metropolitan Region

Setting targets, monitoring responsibilities and performance of a direct reporting team of 20 executives and salesmen
Complete responsibility for sales, brand building and promotions across a universe of 1400 outlets in Mumbai
Maintaining and expanding customer base and increasing business opportunities; strategy planning
Range selling of portfolio for profit maximization and volume achievement
Distributor handling; coordinating with the supply chain to match supply and demand in time
Compiling and data analysis of sales figures; presentations and reporting to senior managers