Snigdh Shresth

Digital Marketing Specialist

Delhi, India6 yrs 6 mos experience

Key Highlights

Over 5 years of marketing experience across diverse industries.
Led successful campaigns for Samsung Mobile product launches.
Expert in digital strategy and project management.

Stackforce AI infers this person is a Marketing Professional with expertise in digital strategy and campaign management.

Contact

snigdhshresth@gmail.com LinkedIn

Skills

Core Skills

Digital StrategyProject Management

Other Skills

Advertising CampaignsBrand BuildingBrand ManagementBrand MarketingBrand PartnershipsBrand StrategyBrand solutionsCampaign DevelopmentCampaign ManagementCampaign PlansClient servicingContent ManagementDigital MarketingDigital MediaGo-to-Market Strategy

About

Dynamic and growth focused professional with 5+ years of experience providing marketing solutions to clients across industries like Electronics, education, finance, automobile, FMCG, Beauty, Healthcare, digital media. Owning all stages of a project life cycle from inception through monitoring and execution and closing to deliver campaigns that exceed expectations. My most recent experience has been working with Cheil, a subsidiary of Samsung, one of the largest and fastest growing communication solutions agencies in the country. Leading the charge for marketing of Samsung Mobile business.

Experience

Vivo india

Senior Executive - Marketing Communication

Sep 2024 – Present · 1 yr 6 mos · Gurugram, Haryana, India · On-site

Cheil india

Senior Account Executive

Dec 2022 – Jun 2024 · 1 yr 6 mos · Gurugram, Haryana, India · On-site

Worked on Samsung’s online exclusive, Galaxy F & M series. Built the GTM and campaign architecture of product launch from the ground up, leveraging tech influencers, celebrities and publisher platforms to build hype about the products around a finely tuned media campaign built to drive awareness, consideration and lead generation through multiple impact properties and display advertising.
▪ Crafting and operationalizing GTM strategy & campaign architecture.
▪ Managing marketing campaigns for e-commerce exclusive products and Samsung.com website.
▪ Drive end to end content strategy and production incl. films, social media, influencer engagement, community programs etc.
▪ Managing media/content partnerships with leading publication houses.
▪ Delivered overachieving campaign KPIs and managed successful launch of several Galaxy F & M series devices.

Microsoft ExcelDigital StrategyAdvertising CampaignsRelationship DevelopmentMicrosoft OfficeProject Management+2

Rusk media

Sr. Associate Client Success and Growth

Apr 2022 – Dec 2022 · 8 mos · Delhi, India

Microsoft ExcelDigital StrategyAdvertising CampaignsRelationship DevelopmentMicrosoft Office

Times internet

2 roles

Executive - Brand Solutions

Aug 2021 – Apr 2022 · 8 mos

As a part of the Brand Solutions team, having a deep understanding of mass media and communication, brand identity and positioning, I create and execute integrated solutions for Clients. This role requires to be creatively and analytically be strong along with strong selling skills and being able to oversee the execution of brand solutions.
I am also responsible for augmenting the Media Sales team's efforts towards revenue growth. I also provide innovative integrations for clients that will generate revenue, while also fitting the brand parameters of the channel brand and properties.
Nature of Work:
1. Interpret briefs from the clients and agencies to understand brand positioning, key marketing challenge, brand objective and resources available, duration of activity, budgets, other support etc.
2. Drive ideation across all relevant platforms- on air, digital, on ground, print etc. through brainstorming sessions, along with Brand strategy, media sales and programming teams.
3. Co-create complete media solutions for brands, including rollout plans, budgets, logistics and secure approval for execution.
4. Execute agreed plan through key stakeholders in all relevant modules.
5. Coordinate with Internal and external stakeholders to propose solutions that have a good fitment to brand guidelines of each channel.

Microsoft ExcelDigital StrategyAdvertising CampaignsRelationship DevelopmentMicrosoft Office