Nov 2021 – Feb 2023 · 1 yr 3 mos

Feb 2016 – Nov 2021 · 5 yrs 9 mos · New Delhi

• Initiated conceptualised and executed the Video programme (Product Summary Videos & Influencer videos)
• Execute high-quality digital photography for product and apparel catalog
• Photography for Amazon Fashion editorials
• Maintain consistently high standards for accuracy, aesthetics, and productivity.
• Work with assistants to execute lighting tests and document practices.
• Maintain photography style guides for Amazon’s photo studios.
• Drive decisive on-set troubleshooting of photography challenges.
• Balance individual productivity and execution, while maintaining high standards for shooting web-based images/video.
• Primary subject matter expert on all studio production software and analytical tools.
• Develop improved processes for workflow of existing categories
• Assist with creating training and SOP materials.
• Support Art director and Stylists on overall creatives of the shoot

Apr 2012 – Present · 13 yrs 11 mos

Jan 2012 – Jan 2016 · 4 yrs

• My fascination with capturing imagery began when saw my dad photographing family photographs. With a camera as my companion I embarked on the journey that led to a lifelong passion. Years later I received my formal training in photography at the National Institute of Design, Gandhinagar.
• I view photography though the lens of relationship. The connection between subject and photographer defines my work. My process blends the need of the commercial world with insights from fine art, spirituality and psychology. Finding a way to both connect (punctum) and create (studium) led me to become a visual artist.
• I photograph Fashion& Lifestyle with a sublime quality of controlled light. I experiment with light by shaping it around my subject. I am based out of New Delhi, India. I complete a all of my projects in a given timeline. I work pan-india and am always open to travel for work

Apr 2010 – Nov 2011 · 1 yr 7 mos

• I have assisted Tarun Vishwa one of India's most influential photographer on commissioned projects for GQ, Vogue, Harper’s Bazaar, Marie Claire, Shantanu Nikhil, Tarun Tahiliani, Rohit Bal to name a few.
• Provided assistance to photographer in all aspects, such as administration, in-line production,
• Communicating with clients, organizing equipment, and readily supplying needed tools.
• Set up camera equipment quickly and correctly.
• Performed minor editing and retouching (postproduction) duties.
• Answered client inquiries in person and via distance communication, quelling concerns, providing
• information, giving directions, and relaying requests to the photographer.