Apr 2021 – Apr 2025 · 4 yrs · Chennai, Tamil Nadu, India

• Customer Data Marketing Platform (CDMP)
• The CDMP system collects customer data (identity and events), and helps brands segment their users by their traits and actions. These user segments can be composed together to create audiences, which can be pushed to marketing campaigns in the paid media channels (such as Facebook, Google, etc.). The performance data from these channels are collected and the user is shown the campaign performance across all channels.

Apr 2017 – Mar 2021 · 3 yrs 11 mos · Chennai, Tamil Nadu, India

• Demand Side Platform (DSP)
• The demand side platform is the advertiser/agency facing implementation of OpenRTB to purchase ads via bidding. It consists of a bidder that places bids against the supply sources connected to it. The bidder also tracks the impressions and clicks and records the events in a data store. The DSP UI provides campaign management and reporting functionalities.
• Supply Side Platform (SSP)
• The supply side platform is the publisher-facing implementation of OpenRTB that enables the publisher to provide inventory for bidding. It consists of a server that collects ad requests from various ad tags placed on publisher properties. It then conducts an auction against all connected DSP bidders and awards the impression to the highest bidder. The SSP UI provides inventory management and reporting functionalities.
• Header Bidding
• Header bidding is a technique by which publishers could connect to SSP and get bids before the ads are rendered from their primary ad server, and can override their ad server if bids received from already configured SSP are higher in value.
• Affiliate Management Platform
• Affiliate management Platform is the act of tracking and managing affiliate partners across an affiliate network to manage promotions, drive profitability and grow online sales. The UI provides Account and inventory management, Invoice generation and reporting functionalities.

Aug 2014 – Mar 2017 · 2 yrs 7 mos · Chennai, Tamil Nadu, India

• Programatic Direct Platform (PD)
• The programmatic direct platform provides a shopping cart experience to the ad buyers. It integrates with publishers' ad servers through API to create order and fetch reports. Advertisers can browse the available inventory and place orders (demand). The ads are served via 3rd party ad servers.
• Market Place Promoted Ads (SOKA)
• SOKA is an eCommerce product that enables vendors in a marketplace to promote their products by paying a promotion fee. It has an ad server that determines the appropriate promoted ads for a given category, serves it in real-time to a client script on the browser or the server-side, which then stitches the results together and renders it.

Mar 2011 – Jul 2014 · 3 yrs 4 mos · Chennai, Tamil Nadu, India

• RBAC and Travel Application
• The application is designed and developed to provide a mobility solution for various internal travel related requirement including the approval process (RBAC)
• Export Data Interfacing System (EDIS)
• EDIS provides web interface to banks for better compliance with Export Data Processing and Monitoring System (EDPMS) system. It manages user entry and partial inbound interface data for bank. EDIS enables efficient automation and unification of export data between EDPMS and banks.