May 2018 – Jun 2019 · 1 yr 1 mo · Bengaluru, Karnataka, India

Jun 2017 – May 2018 · 11 mos · Bengaluru Area, India

• Re-defined the ListUp android app in accordance to new product developments and strategies. The android app currently has close to 400k users.
• Created high fidelity prototypes and final designs across web and mobile.
• Sole owner of the design process from prototyping to implementation, analysis and changes.
• Designed brand and packaging assets.
• Managed marketing across all digital and offline channels from a design and production standpoint as well as design led performance optimisation.
• Automated processes for image production and upload.
• Defined and implemented rating mechanisms, verification mechanisms and pricing modules for used electronics.
• Created a pricing engine for accurately predicting instant prices of used electronics on the basis of condition assessment.
• Defined weekly sprints across FE/BE and DS
• Monitored and analysed product performance across platforms via GA/GTM and Clevertap.
• Product redesign for PWA and react native app
• Created paradigms for product ranking, relevance, rating and assessment based scoring.

Sep 2016 – Jun 2017 · 9 mos

• Responsible for the entire overhaul of IGP.com across desktop, mobile web and app (to be launched)
• Design+Product
• Head of Design - interflora.in
• Created a self learning platform paradigm which would aid product discovery. Define data science paradigms and services including product recommendations, similarity, platform personalisation, sorting and relevance mechanisms etc.
• Created rule engines for collection display, contextual display of secondary navigation, personalised product features etc.
• Entire Information architecture and system architecture overhaul to incorporate realtime platform personalisation and increase conversions across local and global parameters.
• UI + UX overhaul. Sole owner of the design process from wireframes to high fidelity prototypes to end level design changes.
• Monitored and analysed product performance via GA/GTM and Clevertap. Created A/B test paradigms and result based UI and UX enhancements to follow.
• Created cross sell and up-sell paradigms for enhanced average order values.
• Managed marketing across all channels (Facebook, GDN, Other Digital, Print) from a design and design based performance standpoint.
• Automated image production and image manipulation processes using Photoshop scripts.
• Investor Relations.
• Product redesign for PWA and React native app
• Led SEO enhancing projects from a product perspective. Incorporated accelerated mobile pages, defined interlinking and url based meta data.
• Automated creation of personalised products using gimp, photoshop and imagemagick scripts.
• Realtime personalisation of products on frontend.
• Re-invented brand and packaging design.
• Created high fidelity interactive prototypes and animations for interactions across mobile and web platforms

Sep 2015 – Sep 2016 · 1 yr

Mar 2015 – Sep 2015 · 6 mos

Jan 2014 – Sep 2014 · 8 mos

• Developed the pipeline for creating Slice Views and interactive, high quality, photorealistic re-renderings of classified listings.
• The interactive production assets (like a floor plan, or an exterior view, or an interactive walkthrough) were based on a production setup of re-creating details from low quality listings provided by developers.
• Managed a team of 18 3d Visualisers for the same.
• Created style guides and design patterns for extremely photorealistic renderings that would match the platform quality.

Jun 2012 – Apr 2014 · 1 yr 10 mos · Mumbai, Maharashtra, India

May 2011 – Jul 2011 · 2 mos · Bengaluru Area, India

• Worked on a housing project end to end - from tender submissions and presentations to working drawings and construction details.