Dileep Karumoju

Business Development Executive

Bengaluru, Karnataka, India9 yrs 1 mo experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in data-driven product management.
  • Proven track record in advanced analytics implementation.
  • Strong background in software engineering and data science.
Stackforce AI infers this person is a Data Analytics and Product Management expert in E-commerce and Enterprise Software.

Contact

Skills

Core Skills

Product ManagementData AnalyticsBusiness IntelligenceData ScienceSoftware EngineeringMobile Development

Other Skills

Search and ranking algorithmsRecommendation systemsPost-launch analyticsCatalog and content qualityDashboardsReporting toolsAdvanced analytics modelsA/B testingCustomer profilingMigration of dashboardsPrice propensity modelReplacement cycle modelRecommendation modelAdobe analyticsEuclid

About

I am an IT professional turned Management Grad who has an aptitude for Data Analytics & Data-sciences. My programming skills and strong managerial academia coupled with my Software industry experience with global tech giants offers me a unique skill-set to design and develop Data-Driven Solutions for Managerial Decision making.

Experience

Flipkart

2 roles

Senior Business Manager

Promoted

Sep 2024Present · 1 yr 6 mos

  • Currently handling the Product experience charter for mobiles which includes following:
  • Search and ranking algorithms to boost discoverability of new launches.
  • Recommendation systems to ensure relevant product placement across homepage, product pages, and other surfaces.
  • NEP (New and Emerging Platforms) to capture early-adopter demand and test innovative placement strategies.
  • Virtual assistance and guided buying experiences, tailoring help journeys for complex product categories.
  • Catalog and content quality, ensuring launch readiness with the right metadata, images, and selling attributes.
  • Post-launch analytics and benchmarking, monitoring key performance metrics (visibility, CTR, CVR) and iterating fast.
Search and ranking algorithmsRecommendation systemsPost-launch analyticsCatalog and content qualityProduct ManagementData Analytics

Manager

Aug 2021Aug 2024 · 3 yrs

  • Managed the design and development of dashboards and reporting tools to monitor key performance metrics and track progress towards business goals for Customer (customer behavior), On-platform (traffic and user engagement), Sales & Conversion metrics
  • Spearheaded the implementation of advanced analytics models such as Price propensity model, Replacement cycle model, Recommendation model, resulting in a 2-bps conversion goodness.
  • Implemented A/B testing and targeted campaigns, boosting conversion by Rs.5.5M/month and switcher impact by ~Rs.18M during BBD.
  • Orchestrated 50+ key product launches such as Google Pixel Series, Nothing brand, Oppo Reno series, Vivo T series, Apple, Motorola Edge series which include the Planning of the launch build up, forecasting of the sales, identifying conversion levers and customer profiling
  • Personalized the user journey experience based on the customer demographics, browser behavior resulting in 79% CTRs and 15% Traffic
  • Led the migration of the dashboards from Adobe analytics to Euclid which involved a team of 6 data analysts for a period of 3 months resulting in Rs. 50 Mn cost saving per year
  • Building Customer, Traffic and Sales AOP & Festive (BBD) targets and sales planning for the events and BAU days with YOY growth of 15% where Flipkart is Market leaders in a saturated mobiles market
  • Led New Product and Brand meetings with brand like Oppo, Samsung, vivo, Motorola to identify and recommend optimal product specifications based on Market research (IDC), Consumer Insights, Competitive analysis aligned with brand objectives
  • Tools Used: Adobe analytics, SQL, Hive, Euclid, Google Scripts, Python, Power BI, Google Sheets, Canva, Power point, JIRA
DashboardsReporting toolsAdvanced analytics modelsA/B testingCustomer profilingMigration of dashboards+2

Vmware

3 roles

Business Intelligence Analyst II

Jun 2021Aug 2021 · 2 mos

Business System Analyst

May 2019May 2021 · 2 yrs

  • As part of SCE team involved in end to end designing and deployment of following Analytics Solutions:
  • ▪ Worked with the Sales Leaders to understand business problems, gather requirements, create solution roadmap, analyze dashboards and prescribe actionable Insights
  • ▪ Entitlement Analytics: An integrated view of the Customer’s Entitlements and Deployment, so that Engagement Managers can leverage the dashboard for planning and sales pitch creation. This involves migration of the complex excel files to a connected data source with a self-serving dashboard
  • ▪ Sales Planning Dashboard: Analyse the current sales planning processes and creating a single source of truth for the sales team by automating the Revenue tagging process and providing Past purchase insights across multiple parameters, Top deal summary, Linearity Summary, QOQ summaries etc. This dashboard has enabled Sales Leaders to have more information for Quarterly planning and business reviews & setting up targets for the sales teams.
  • ▪ Partner Analytics: Created machine learning model to predict the right time for the partner to involve in a Sales lifecycle to improve the win capability and reduce the Sales life cycle of the deal. (Used a combination of Logistic Regression and Clustering technique to identify the right time). Created multiple dashboards for analysing the efficiency of the partner promotional programs.
  • ▪ Data & BI consultants: As EDA SCE team we act as the custodians for the Bookings & Opportunity data and the SAP BI infrastructure where we handle requests coming from other business and product teams. The requests involve building of new metrics, reports, scheduling of new reports or rectifying the data issues
Analytics SolutionsMachine learning modelDashboardsData AnalyticsBusiness Intelligence

Summer Intern

Apr 2018May 2018 · 1 mo · Bengaluru, Karnataka, India

  • I have been part of the Data Science and Advanced Analytics team at IIC ( Information Innovation Centre)
  • As a part of Summer Internship project I have designed and developed a recommendation system which simulates the Order Management data and helps in Order processing Automation. I have designed and developed an Excel prototype which includes dashboard and simulation options and automates the Order Management and Bookings processes.
Recommendation systemOrder Management automationData Science

Sony india software centre

2 roles

Senior Software Engineer

Promoted

Apr 2017Jun 2017 · 2 mos

  • I worked as a Senior Software Engineer in SGTS Project (Sony Global Treasury Services Plc.), an in–house accounting system for Global Sony sister companies which involves Development and S&M activities .
  • I have led the team through the project life cycle for the inclusion of New bank branch in the SGTS system. During the project execution my daily activities included conducting meetings with the business to understand the requirement, development of the functionality, creation of the Impact Analysis, Functional Specifications, planning and reviewing the UTP (Unit test Planning) , UTR (Unit Test Results), Integration test and UAT( User Acceptance Test) documents and monitoring the hyper-care period.
DevelopmentProject managementSoftware Engineering

Software Engineer

Aug 2014Mar 2017 · 2 yrs 7 mos

  • During my period as a Software Engineer at SISC, I have worked on the Change Requests which included both technical and functional changes in SGTS project. My role was more dynamic role which included support and maintenance activities along with the major development activities.
  • Some of the major projects during my tenure are:
  • Automated the testing process for the Running Account Services module which reduced an effort of 10 Man Hours per month.
  • Designed and developed a Source code Deployment Tool for the SGTS applications which eliminated the cost involving the third–party vendor.
  • Worked with the Database migration team for the SGTS applications migration from older versions of Oracle to 11g-R2. As a part of this project I have created the comprehensive Unit Test Plans and Integration Test Plans for multiple systems.
  • As a part of SARD ( Sony Architecture Division) OpenHouse 2017, I have designed and developed a prototype on Video content search and seeking which was shortlisted as one among top 20 ideas out of 200 ideas and was selected for Global Sony Innovation competitions
Automated testingSource code deploymentDatabase migrationSoftware Engineering

Talentedge.in

Summer Intern

May 2013Jun 2013 · 1 mo · Bengaluru, Karnataka, India

  • I have completed project on “Location Based Promotional Offer Notifier” which is a proximity marketing tool. I have designed and developed an Android app which provides customised offers based on the location and vicinity of the device.
Android app developmentProximity marketingMobile Development

Education

Indian Institute of Management Raipur

Master of Business Administration - MBA

Jan 2017Jan 2019

National Institute of Technology Rourkela

Bachelor of Technology (B.Tech.) — Computer Science Engineering

Jan 2010Jan 2014

National Institute of Technology Rourkela

Bachelor of Technology - BTech — Computer Science

Jan 2010Jan 2014

Sri Chaitanya Jnr Clg,Visakhapatnam

High School — Maths Physic Chemistry

Jan 2008Jan 2010

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