Sarah Nelson

Head of Talent

Austin, Texas, United States7 yrs 6 mos experience

Key Highlights

Expert in GTM hiring for tech startups
Reduced time-to-fill by over 50%
Built comprehensive recruiting playbooks

Stackforce AI infers this person is a SaaS recruiting expert with a strong focus on GTM strategies.

Contact

Skills

Core Skills

RecruitingSourcingTalent Management

Other Skills

Interview PreparationCommunicationProject CoordinationProgram ManagementProgram DevelopmentInterpersonal SkillsWritten CommunicationAttention to DetailStrategic SourcingOrganization SkillsProject ManagementPeople OperationsStakeholder ManagementProfessional MentoringResume Writing

About

I'm the Head of Recruiting at Confetti Recruiting where we help early stage tech companies hire stellar sales talent from SDRs to CROs. There's really nothing like getting off a call with a candidate and knowing it's a match. Not just because the client is going to love them, but because I've spent enough time with the founder to know this person is going to thrive there too. That moment where it clicks on both sides is exactly why I love what I do. I’ve spent a decade in recruiting, from Zillow to multiple startups to Meta. The thing I kept coming back to is that recruiting doesn't have to feel like a waste of everyone's time. We'd rather have ten conversations that matter than a hundred that go nowhere. Every person I talk to should walk away with something useful, whether that's a great opportunity, honest feedback, or just a real human conversation with someone who actually listened. At Confetti I get to be an advisor to both sides. I work with founders and hiring managers to make sure they're set up to find the right person, and I work with candidates to figure out together if an opportunity is actually right for them. Not just "can you do this job" but "do you actually want this life" When both sides are right, people stay. DM me if you want to talk about your next sales hire, your job search, or dogs (obviously). ✨ PS please send me all the good vibes as I attempt to cold email salespeople for a living.

Experience

Confetti recruiting

Head of Recruiting

Jan 2026 – Present · 2 mos

Popmenu

Senior Recruiter

Nov 2023 – Dec 2024 · 1 yr 1 mo · Austin, Texas Metropolitan Area

Hired as the sole GTM recruiter, leading hiring across 28 teams and markets, reporting directly to the VP of Sales
Delivered 67 hires across Inside Sales, SDR, Field Sales, Enterprise Sales, Customer Success, Marketing, Interns, and Senior Leadership
Generated 40% sourced pipeline while managing up to 30 open reqs simultaneously
Cut average time-to-fill by 50%+ (30+ days → <15 days) for Inside Sales, SDR, and Field Sales roles
Built and launched a GTM recruiting playbook, interview scorecards, and retrospective performance assessments
Owned sourcing, scheduling, screening, candidate comms, and offer negotiation end-to-end while partnering with managers from entry-level to C-suite

SourcingTalent ManagementInterview PreparationCommunicationRecruitingProject Coordination+2

Smith.ai

Senior Recruiter

Jul 2023 – Sep 2023 · 2 mos · Austin, Texas, United States

Led GTM recruiting and managed a team of 2 recruiters, reporting directly to the COO
Built and rolled out interview playbooks and scorecards to standardize hiring decisions
Hired 12 Senior Account Executives and 1 Senior Sales Leader in under 6 weeks
Initiated hiring for Solutions, Sales Enablement, and Sales Ops roles prior to company-wide hiring freeze
Played a key role in stabilizing hiring processes during a period of rapid change and eventual layoff

Interpersonal SkillsTalent ManagementWritten CommunicationAttention to DetailCommunicationStrategic Sourcing+2

Dandy

Senior Recruiter

Jun 2022 – Jul 2023 · 1 yr 1 mo · Austin, Texas, United States

Opened and staffed a brand-new sales office, hiring 18 AEs in the first 4 months
Delivered 23 hires in 5 months with a 100% offer acceptance rate (43% sourced)
Maintained a 2:1 hiring manager interview → hire ratio, reflecting strong upfront alignment
Revamped GTM interview process with new playbooks, rubrics, and interviewer training across 8 teams in 2 locations
Hired senior operations leaders to launch new markets in Mexico, South Africa, and Egypt
Directly managed and mentored a Senior Sourcer

SourcingInterpersonal SkillsTalent ManagementProject ManagementWritten CommunicationAttention to Detail+6

Sendoso

Recruiter

Aug 2021 – Jun 2022 · 10 mos · Scottsdale, Arizona, United States

Owned full-cycle recruiting for GTM roles from IC through VP level
Managed 15 concurrent reqs across Sales, Marketing, and Operations
Placed 10 Director+ level hires
Served as a trusted advisor to VP and C-suite leaders on talent strategy and market dynamics
Helped scale the recruiting team from 4 → 28 recruiters through training and mentorship

SourcingInterpersonal SkillsTalent ManagementProject ManagementWritten CommunicationAttention to Detail+6