Jan 2018 – Jun 2019 · 1 yr 5 mos

• Design campaign strategies for targeting customers for personal installment loan product using logistic regression and decision tree based models – end to end execution from initial scoping, past performance tracking to final deployment.
• Analyse complete funnel metrics of digital campaigns for retail banking customers from site visits to final product funding to make recommendations to optimize the conversion funnel
• Formulate test design for campaigns with right control simulation in order to measure effectiveness of existing customer campaigns on a weekly and monthly basis.
• Profile campaign responders to better understand customer attributes effecting the success or failure of an ongoing campaign.

Dec 2015 – Jan 2018 · 2 yrs 1 mo · Bengaluru Area, India

• Built a loan prediction model for prediction of bad loans for a banking major in the middle east
• Designed and implemented a web analytics solution for a banking product using kd-tree algorithm
• Initial scoping,designing and implementing solutions for procurement use cases like segmentation of business units and a lead indicator framework for predicting compliance, using machine learning algorithms.
• Using text mining algorithms and regular expressions to build domain specific niche dictionary
• Created a cost savings solution by optimizing payment terms using regular expressions
• Customer Segmentation for a product involving a rule based model to help customers manage their debt better
• Developed a credit scoring model to be embedded into the loan performance module of the product

Jul 2014 – Nov 2015 · 1 yr 4 mos · Bengaluru Area, India

• Developed a CHAID based look-alike cross sell model to generate potential leads for a banking product estimated to generate $11MM in revenue over 3 years.
• Deployed the model across three different countries tailored to country specific needs – Initial scoping,Model development,Implementation ,Tracking
• Digital analytics: Initial scoping and Sizing for Cross– channel offloading of “Rewards Redemption” feature to the online channel
• Remarketing Sales funnel drop outs for an unsecured lending product for an APAC country - estimated to generate $1M in revenue in 1 year
• Portfolio Analysis for Cards business – Across APAC
• Cards portfolio analysis
• Developed pricing models for unsecured sending product – (Logistic regression models)

Jul 2013 – Jun 2014 · 11 mos · Bengaluru Area, India

• Longevity analysis using cox proportional hazard model for a Pharmaceutical Client
• Transplant Analytics- Scientific Registry of Transplant Recipients:
• Risk scoring for patients post graft transplant based on a risk adjusted model
• Generation of insights which could help to make informed decision for organ allocation, help centres implement corrective action which may further aid in transplant policy formulation.
• Retail analytics - #1 Prepaid card retailer in the US
• A Prepaid card issuer in the United States wanted to improve customer experience by determining optimum hold periods for 'Remote Deposit Capture' transactions and penalizing the defaulters.
• Built deep behavioral profiles of defaulters and developed a CART based segmentation model to create a white-list of customers
• Migration scorecards,prediction of customer lifetime revenue and retention months

May 2012 – Jul 2012 · 2 mos · Ranchi Area, India

• Economic analysis and project planning using capital budgeting tools

Jun 2010 – Dec 2010 · 6 mos · Bengaluru Area, India

• An active volunteer for a NGO 'Aashayein foundation' Bangalore, contributing by teaching and mentoring school children in a Government School in Bangalore.
• Organizing & managing learning and development activities at government schools as a part of NGO activity.

Sep 2008 – Sep 2010 · 2 yrs · Bengaluru Area, India · On-site

• Worked as a problem analyst, generating insights from the historical database of faults / alarms.
• Responsible for debugging and providing design support for the customer field related issues.
• Worked on projects involving complete software development life cycle performing various roles, namely, analyst, project coordinator, at techno functional profiles

Dec 2007 – Feb 2008 · 2 mos

• Designed the modules of Network monitoring report, HR, IP details, Project Manager , Logistics and Leave Details Modules for the in house portal of United Telecoms Limited, Ranchi.This project was aimed at reducing the work which was previously done manually ,also facilitated the inter departmental communication,connectivity and sharing of reports across the various districts in the state.