Aug 2022 – Jul 2024 · 1 yr 11 mos

• Lead brand management & P&L for super premium Whisper portfolio. Also accountable for e-commerce business P&L for Whisper.
• Contributed ~70% to Whisper India (~$320 Mn) top line growth while being profit accretive. Key enablers:
• 1. Exploded premium pad segment business with +45% revenue & share gain nationally.
• behind detailed portfolio strategy & execution plan rooted in deep consumer insights.
• 2. Created super premium segment behind building period panty segment and launching flex foam offering in India. Established a new segment of Period Panty to drive +200% revenue in 1 year, while leading segment growth with line of sight to grow +200% in next 2 years, behind form education, awareness, trial & availability while elevating product/portfolio, communication, packaging.
• 3. Accelerated e-commerce business to 25% YoY growth taking up the channel contribution to xx% for whisper India. Led a team to define path to purchase, portfolio mix, pricing strategy, e-content, new e-trial capability, search & media plans to win profitably, while being share & profit accretive.

Jun 2020 – Jul 2022 · 2 yrs 1 mo

• Reignited growth in a Covid impacted skincare category, turning around share & profitability while doubling the revenue for Olay. This was driven by
• 1. Reviving brand health measures (Awareness/consideration, equity) behind creating a strong digital-only media model along with biggest influencer chassis in AMA
• 2.Premiumizing the category users behind strong innovation launches of Retinol/Collagen
• 3. Driving consumption behind regimen usage.
• 4.Creating a new revenue stream behind setting up e-commerce business while driving Share & profit growth
• 5. Winning in UAE Pharma channel behind architecting the Pharma launch model for P&G beauty, creating a new standard of excellence in AMA.

Dec 2018 – May 2020 · 1 yr 5 mos

• Lead the business of e- beauty for India. Doubled the revenue in 1 year, while driving share & profit growth and category leadership across all 5 categories, earning Femina-Nykaa beauty brand awards for P&G in 4 categories. Role involved both sales & marketing responsibilities - understanding of shopper behavior, key business drivers, customer partnerships & joint business planning and execution.
• Also, was responsible for setting up a direct to consumer (DTC) business (Pilot) for P&G India

Jul 2017 – Nov 2018 · 1 yr 4 mos

• Turned around business of $ xxx Mn for developer tools and azure PaaS for the country with a green scorecard for 8 consecutive quarters (only market globally). The role involved business planning, strategy, working across business levers (sales, marketing, partner) and developer ecosystem building.
• Product/services- developer tools, azure Paas, devops, serverless, containers

Oct 2015 – Jul 2017 · 1 yr 9 mos

• Lead marketing strategy and execution for Data Platform business (big data, advanced analytics, cognitive service, machine learning, artificial intelligence, IoT etc)
• The "One Data Platform" campaign positioned Microsoft as a 1 stop solution for all Data needs & shifted conversations from SQL to integrated Data platform needs (Hybrid) of organizations & helped grow topline & share. After India's success, this was rolled out in other geographies/markets.
• Introduced four innovations in Marketing to multiply ROI, which got recognized as worldwide best practice. This includes-
• Profitable digital Model to scale in breath with partner solutions with full funnel tracking
• Personalized communication strategy & media planning for different target audiences
• Innovation in marketing tactics to drive higher ROI and reach
• Digital Community to drive engagement

May 2013 – Sep 2015 · 2 yrs 4 mos

• At Microsoft, as a part of CMO team, I'm the brand custodian and responsible to market various products and services from Microsoft. The current role requires me to be highly collaborative across multiple teams, both internally and externally. My experience spans across various product and audiences - both B2B and B2C.
• Key Strengths - GTM strategy, digital marketing, content marketing, brand campaigns, Integrated marketing communications
• Quick Snapshot –
• Digital Marketing & New Customer Acquisition Strategy
• Data driven marketing & Marketing automation - Driving new customer acquisition through modern, data driven & personalized marketing principals across traditional/ modern campaigns.
• Revenue marketing - Mapping digital customer journeys to create demand & realize revenue for the business.
• Influencer Marketing & Community management– Building and engaging online communities & influencers to drive brand SOV.
• Storytelling & Content Marketing - Spearheaded content strategy to deeply engage customers & partners across marketing engines.
• Tactics: Search |Display | Social | Influencer | Mobile
• Go to Market Strategy
• Planned & executed differentiated communication GTM & always on customer nurture for Microsoft data Platform, IOT & smart city businesses.
• Integrated Marketing communication & Brand Campaigns
• Led the brand campaign across ATL & BTL to position Microsoft as a though leader in cloud.
• Drove awareness and perception change across the ecosystem on Data business through 360-degree integrated marketing campaign – digital, social, events, product launch, media partnership, PR, internal evangelism, ecosystem readiness programs.
• Media Mix: Digital | Print | Social | Mobile | Television | Radio | Outdoor | Online Events | Events | Activation | Influencer
• Product Launches
• Conceptualized & executed the iconic India launch of XBOX One, Windows 10 & SQL Server 2016 with fans, insiders & customers respectively.

Sep 2012 – Oct 2012 · 1 mo · Noida Area, India

• Conceptualized and executed One Microsoft digital presence targeting IT decision makers with LinkedIn as a platform of choice. This involved creating digital identity & content strategy for Microsoft India along with a community for IT decision makers to engage on. This initiative was awarded by LinkedIn as a best APAC B2B initiative in 2013.

Aug 2008 – May 2011 · 2 yrs 9 mos · Noida

• Module lead: Led a team of two developers, to design and develop a key module for a leading e-learning solution provider in the U.S.
• Performed key responsibilities of requirement gathering, designing, implementing and coordinating with client’s marketing team
• Led the initiative to conduct defect prevention and causal analysis, resulting in reduction in defect occurrences by 25%