Vishal Grover

CEO

Gurgaon, Haryana, India13 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 11 years of SEM and PPC expertise.
Proven track record in SEO and web promotion.
Leadership in managing high-impact digital marketing teams.

Stackforce AI infers this person is a Digital Marketing Expert with extensive experience in SEM and SEO across various industries.

Contact

Skills

Core Skills

Pay Per Click ManagementSearch Engine MarketingSearch Engine OptimizationProject Management

Other Skills

PPC ManagementKeyword ResearchTraffic AnalysisSales TrackingCoordination with Account RepresentativesSEOWebsite PromotionAffiliate ManagementMultivariate TestingWeb MarketingMarketing Strategy

About

Professional expertise - • Over 11+ years of proven experience of working on a gamut of Search Engine Marketing (SEM), Pay Per Click (PPC) & web promotion projects that included campaigns involving 1. Google AdWords 2. Yahoo Search Marketing 3. MSN Adcenter • Experience in Search Engine Optimization (SEO) and its groundbreaking techniques such as: 1. Rank monitoring 2. Link building and exchange 3. Keywords analysis and optimization 4. RSS feeds implementation 5. Press releases and blogging 6. Article Creation & Submission 7. Reporting and monitoring traffic analysis and other SEO related activities • Successfully worked on the Following Industry & corresponding target audience: 1. Online Pharmacy (US / Europe / Canada Market) 2. Travel (Flights - Hotels - Car Rental - US Market) 3. Online Gaming / Online Betting (US Market) 4. Real Estate (India Market) 5. City Specific Travel Guide (India Market) • Website Hosting – Domain Management 1. Domain Registration, Hosting & Other Technical Issues 2. Domain Name Servers 3. Email Configuration 4. Domain Forwarding 5. Setting Up Virtual Database 6. Email Forwarding 7. Sub Domain Creation Specialties: - Pay Per Click Management - Google Adwords - Yahoo Search Marketing - MSN Adcenter - Search Engine Marketing - Search Engine Optimization - Affiliate Marketing (CJ, LinkShare, DirectTrack,DirectROI, DGMPro) - Google Adsense Management - Web Analytics (Google Analytics / Click Track)

Experience

Cheapflightsfares.com

Sr. Vice President - Digital

Oct 2018 – Present · 7 yrs 5 mos · New Delhi, Delhi, India · On-site

Mondee

Senior Director - Digital

Mar 2017 – Sep 2018 · 1 yr 6 mos · Gurgram · On-site

Myflightsearch

Xcelserve / MyFlightSearch

Oct 2015 – Feb 2017 · 1 yr 4 mos · Gurgaon, India · On-site

Fareportal pvt. ltd.

Senior Director - Paid Search

Oct 2007 – Sep 2015 · 7 yrs 11 mos · Gurugram, Haryana, India · On-site

Building, training and controlling PPC team
Management of Pay Per Click (PPC) Campaigns
Extensive Keyword Research, Bid Management, Daily Spend Metrics
Sales Tracking
Increase brand value by bringing Quality Traffic which converts into prospective sale
Ensuring that Cost Per Acquisition (i.e CPA) should be under control
Coordination with Google-Yahoo-MSN Account Representatives through conference calls for better performance of PPC Campaigns.
Meeting daily budget spent target and Ensure optimal campaign performance.
Traffic Analysis through Google Analytics
Landing Page Effectiveness
Coordination with SEO and Web Designing Teams for Sales Oriented landing pages targeted specifically for SEM campaigns

PPC ManagementKeyword ResearchTraffic AnalysisSales TrackingCoordination with Account RepresentativesPay Per Click Management+1

Infinityesearch pvt. ltd

Project Manager (SEO/SEM)

Oct 2004 – Sep 2007 · 2 yrs 11 mos

Website promotion for search engine ranking and generate high traffic for websites through SEO, rank and monitoring, link generation, traffic analysis and related website marketing activities.
Project analysis, allocation, and monitoring, includes in-house and client’s projects.
Research, implementation and execution of marketing plans for various online marketing programs.
Complete Project Consultation including site review, competition analysis Industry and content research to define the SEO process.
Management of Google Adsense, Affiliates Control Panels, Coordination with different Affiliate Manager for Payment Status, New Product Launch, Increasing Affiliate Payout, Commission Structure etc.
Implementation of new SEO strategies and ON PAGE Sections in the projects.

SEOWebsite PromotionTraffic AnalysisProject ManagementAffiliate ManagementSearch Engine Optimization