Era Bali

Operations Associate

Delhi, India12 yrs 1 mo experience
Highly Stable

Key Highlights

  • Over 12 years in Business Strategy and Transformation.
  • Expert in E-commerce Strategy and Business Transformation.
  • Led significant revenue growth for major FMCG players.
Stackforce AI infers this person is a Business Strategy and E-commerce expert with a focus on FMCG and consulting.

Contact

Skills

Core Skills

Business StrategyConsultingE-commerce StrategyBusiness Transformation

Other Skills

Market ResearchBusiness DevelopmentCost ReductionAccountingBrand ManagementSalesLeadershipMarketingManagementDigital MarketingMarketing Research

About

12+ years of experience in Business Strategy and Transformation. Worked across functional areas like E-commerce Strategy & Operations, Business Transformation, Digital Marketing & Analytics for Indian & global players.

Experience

12 yrs 1 mo
Total Experience
4 yrs 6 mos
Average Tenure
3 yrs 1 mo
Current Experience

Airbnb

Strategy & Business Operations - India & SEA

Mar 2023Present · 3 yrs 1 mo

Bain & company

Senior Manager

Jan 2022Jan 2022 · 0 mo · India

  • Part of the consumer products and retail practice within India consulting. Worked across cases with varying and interesting problem statements
  • D2C strategy, Indian retailer
  • Store expansion India strategy, Global QSR player
  • Ecommerce expansion India Strategy via Food Aggregators, Global QSR Player
Business StrategyConsulting

Accenture

3 roles

Engagement Manager

Promoted

Jan 2019Jan 2021 · 2 yrs

  • Spent more than 7 years with work spanning across different functions, sectors and geographies with most notable time spent in setting up and scaling E-commerce businesses for leading CPG players
  • E-commerce Business Strategy & Operations: Worked cross functionally with a team of 5+ consultants for an Indian Ayurveda FMCG player ($100Bn+ revenue) to launch the e-commerce channel with consulting fees linked to performance delivery
  • Key Results: 7x increase in contribution of E-commerce revenues to total revenues in 4 years, 20+ E-com specific product launches, Media spend optimization by 2-3% to improve channel profit margins
  • Business Transformation & Cost Reduction Strategy: Worked with World's largest beverage company to identify cost reduction opportunities by down-sizing employee strength across 10 countries in Europe through a shared services support from India
  • Key Results: Shared services centre is live in Bangalore with support being extended to regions in and beyond Europe
E-commerce StrategyBusiness Transformation

Business Strategy Consultant

Promoted

Jan 2015Jan 2019 · 4 yrs

Business Strategy Analyst

Jan 2014Jan 2015 · 1 yr

Tata motors

Lead, Social Media

Jan 2012Jan 2014 · 2 yrs · Mumbai Area, India

  • Led the social media mandate across 13 passenger vehicle brands, program managed consolidation of digital agency business resulting in cost savings worth INR 3-5 million, led the set up of a social media hub for online reputation management specially on Twitter

Education

MICA | The School of Ideas

PGDM — Marketing Communications

Jan 2010Jan 2012

Hansraj College

B. Com (Hons) — Commerce

Jan 2007Jan 2010

Delhi Public School - R. K. Puram

Commerce with Maths

Jan 2007Present

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