Mar 2023 – Jul 2025 · 2 yrs 4 mos · Mumbai, Maharashtra, India

Apr 2022 – Feb 2023 · 10 mos · Mumbai, Maharashtra, India

Jun 2019 – Mar 2022 · 2 yrs 9 mos · Mumbai, Maharashtra, India

May 2018 – Dec 2018 · 7 mos · Mumbai Metropolitan Region

• Drums Food is a new-age FMCG start-up in the business of creating delicious snack solutions for daily cravings. Drums Food launched first with its super premium ice-cream brand, Hokey Pokey. Soon thereafter, introduced the second brand, Epigamia - India’s first and only all-natural Greek Yogurt.
• I worked on 3 projects:
• 1) Promo Efficacy: This project was related to all the promotional offers which the company runs in different modern trade stores across India, data was provided to me and I was given the task to analyze it and predict those offers which we can run in the upcoming months. The project was entirely based on various excel tools. The main aim was to increase the net sales through all the promos. I did the analysis for more than 40 modern trade stores across India.
• 2) Logistics: The most important part in FMCG brands is logistics since the shelf life of the product is only 15 days. So it is very important that the logistics be well planned and the product reaches the customer as soon as possible. I got access to the details of current primary and secondary logistics and my work was to analyze the current model i.e. efficiency, utilization and also mapping of new routes. Through this analysis, we were able to map different routes and increase the utility of vehicles.
• 3) Production Analysis: My last project was to make a model which gives the production number of various products at each factory so that summation of the cost involved in transportation from the factory to the city and conversion cost at that factory is minimum, keeping in mind the restrictions at each factory such as the weekly and monthly capacity and ensuring that the weekly demand of each city is met.

Aug 2018 – May 2019 · 9 mos · Mumbai Metropolitan Region

• Identified opportunity to share the Snapchat brand across campuses and hosting various activations and events.
• Worked on creating culturally relevant content specific to college students and youth in India.
• Worked closely with internal teams to identify contents offerings and product needs for different colleges.
• Collecting sentiments from the Snapchat community and sharing daily insights and ideas with the Snapchat team in order to identify new opportunities.

Mar 2017 – Apr 2018 · 1 yr 1 mo · Mumbai Metropolitan Region

• Asia's Largest college cultural festival | 1,42,000 footfall | 230+ events
• Spearheaded a 2-tier team of 120 volunteers & pursuing a budget of INR 6 Million single-handedly
• Headed a marketing and management team
• Ideated, Created and Executed a supply chain to cater over 1,40,000 visitors, and to over 6500 judges, artists, vendors, and volunteers throughout the 4 days of the festival
• Marketing involved dealing with more than 30 local and global Food and Beverages brands all across India and integrate them as partners in Mood Indigo'17.
• Initiatives:
• Spearheaded the planning and successful execution of a standard Half-Marathon which saw participation by 3000+ runners from across Mumbai, to support the noble social cause of Stem-Cell Donation.
• Cross-promotional barter ventures with esteemed food chains like Pizza Hut, Mad Over Donuts, Madeira & Mime. Bulk messages to 50,000+ students.
• Introduced a concept of a welcome dish consisting of yogurt and moonfils by globally recognized brands to 4000+ people seeking accommodation for free.
• Organized a pre-MI debate event on the trending topic at a popular food outlet (Pizza Hut) on a cross-promotional barter basis, which saw an on-ground engagement of 250+ college students and social media reach of 1,00,000+ students.
• Highlights of Mood Indigo 2017:
• 1,45,000 footfall & 220 events
• 50+ international artists
• Amit Trivedi concert
• Haken (Prog Rock Band) concert
• Interactive session with Narayan Murthy and P Chidambaram
• Stand Up Comedy by Biswa

Apr 2016 – Feb 2017 · 10 mos · Mumbai, Maharashtra, India

• The Civil Engineering Association (popularly known as CEA) at IIT Bombay, was established with a prime objective to proliferate knowledge & address industrial issues by bringing corporates, professors and students on common platform. CEA, having students as well as faculties as its members, is one of the most active organizations of civil engineers in the country.

Mar 2016 – Feb 2017 · 11 mos · Mumbai Area, India

• The Entrepreneurship Cell is a non-profit organization run by the students of IIT Bombay that aims at manifesting the latent entrepreneurial spirit of the young students.
• We at E-Cell hosts various workshops, speaker sessions, innovative games, competitions for aspiring entrepreneurs and support them by providing necessary resources such as seed funding, mentoring, consultancy and networking.
• Initiatives
• E-Summit: The annual flagship event, a networking hub for corporates, professionals and budding entrepreneurs from all across the nation.
• Eureka!: Asia's largest B-Plan Competition as recognized by Thomson Reuters.
• National Entrepreneurship Challenge(NEC) - Created with the vision to promote entrepreneurship amidst all the campuses in India, National Entrepreneurship Challenge is the first of its kind pan-India competition undertaken by The Entrepreneurship Cell , IIT Bombay.
• EnB-Club: This new initiative aims to create an ecosystem for the budding entrepreneurs in the institute.
• FCOF - Platform created with a view to offer freelancing jobs to IIT Bombay students during the semester along with academics. Also allows a startup to hire IITians as a co-founder.

Dec 2015 – Jan 2016 · 1 mo · Mumbai Metropolitan Region