Jan 2025 – Apr 2025 · 3 mos

Apr 2021 – Jun 2023 · 2 yrs 2 mos

• Pharmeasy acquired Thyrocare in 2021 - India's first fully automated diagnostics laboratory.
• Successfully revamped Thyrocare's legacy systems to align with Pharmeasy's platform, enhancing the overall user experience and designing a scalable solution.
• Led a team of 4 designers
• Worked on Franchise, Phlebo, Thyrocare web/ m-web, Customer support & Lab solutions
• Created a B2B design system and created reusable components for web / mobile.
• Setup design processes
• Facilitated weekly sync ups with product / business

Nov 2018 – Dec 2024 · 6 yrs 1 mo

• Led the entire Supply chain systems for Pharma and Diagnostics vertical.
• Lead a team consisting of UX designers, product designers
• Create styleguide and design system components
• Manage day-to-day operations and assign tasks
• Setup design processes
• Facilitate Weekly Meetings with Product & Business Heads
• Oversee Recruitment and Selection Process

Nov 2018 – May 2021 · 2 yrs 6 mos

• Led the overall Pharmeasy Supply Chain Systems
• Built the systems like Procurement, Warehouse Management system, Logistics & Finance from scratch.
• Worked on Styleguide and structure for B2B system.
• Setup Design Processes
• Facilitated sync-ups with business, product and operations

Jun 2017 – Jun 2018 · 1 yr · Bengaluru, Karnataka, India · On-site

• Lead Designer for Recruitment Solution Acqura - An operational analytics & hiring solution which matches candidate resumes to job descriptions like a domain expert.

Oct 2016 – Feb 2017 · 4 mos · Bangalore

• Joined as a Sr UI / UX Designer at Stayzilla, India's largest Homestay Network.
• Responsibilities
• Managed a small team of junior designers
• Responsible for Website & Mobile site for Guest side experience of Stayzilla
• Creating end to end flows from wireframes to Hi-fidelity mockups & clickthrough prototypes
• Creating UI Pattern library (Typography, Buttons, Color palettes, form elements, iconography)
• Heuristic Evaluation, Competitor Benchmarking, Functional specs
• Data driven design decisions & quickly iterate based on user feedback

Mar 2016 – Oct 2016 · 7 mos

• Consulted startups like Hansel.io who are into doing hotfixes runtime for android / ios apps) &
• Upwardly.in (a fintech startup) which is a wealth management platform to invest in mutual funds.

Mar 2014 – Mar 2016 · 2 yrs · Bangalore

• Joined as Sr Designer at Flipkart, India's largest online store.
• Worked on the following modules
• Cart, Checkout, Payments
• Flipkart First
• Mobile Number Login
• Product Exchange for large appliances
• Gift Cards
• Reservation flow for Big Billion Days
• Responsibilities
• Design end-to-end flows for all platforms (web, mobile site & mobile apps)
• Work with product team to brainstorm on features, scope & functionality
• Brainstorm with design team to come up with multiple solutions for a problem
• Conduct User Feedback, Take Design reviews from Stakeholders & iterate on Designs
• Share design deliverables to developers & ensure pixel perfection
• Create wireframes / Click through prototypes to explain flows & functionality

Jan 2008 – Mar 2014 · 6 yrs 2 mos

• Conceptualize products based on user and business requirement
• Create flow charts.
• Conceptualize the scope of services and utilities.
• Work on content structure with the Marketing Team.
• Design GUIs for a complete user experience.
• Identify usability issues, conduct user researches
• Co-ordinate between design and technology team.
• Test the product with the target user group.

Jun 2006 – Mar 2008 · 1 yr 9 mos

• Worked closely with the Marketing team of Sony TV, SAB TV, MAX TV & Pix Tv for making Microsites for various television shows.
• Regular Updates on the content for the channel websites.
• Mailers & E - Brochures for the Syndication Team.

Jul 2005 – Jun 2006 · 11 mos

• Worked on Websites of properties like Times wellness, Education Times & Weekend Leaflets like Downtown Plus, Westside Plus etc..
• Worked on flash based Games for mumbai mirror

Jan 2002 – Jan 2003 · 1 yr