Ann Bee

CEO

Seattle, Washington, United States22 yrs 1 mo experience

AI Enabled

Key Highlights

15+ years in data analytics across Travel and Finance.
Expert in marketing measurement and technology solutions.
Leads teams to maximize AI for business results.

Stackforce AI infers this person is a MarTech and Fintech expert with a strong focus on data analytics and marketing strategy.

Contact

Skills

Core Skills

Data AnalyticsMarketing Strategy

Other Skills

Marketing Mix ModelsMulti-Touch AttributionIncrementalityMarketing Technology SolutionsAI ProductsGoogle AnalyticsA/B TestingAI-Powered SolutionsLTV Cohort ModelingBidding StrategiesAnalysisSAPSAP BWSQLMicrosoft Excel

About

Ann brings 15+ years of data, measurement and analytics experience spanning Travel and Finance industries. Proven expertise in leading teams to design and execute strategic multi-year learning agendas across incrementality/experiments, marketing mix models, multi-touch attribution, and marketing technology solutions. She helps clients maximize AI products to drive business results, understand the value of their investment in digital marketing and adapt to the emerging privacy landscape.

Experience

Google

3 roles

Head of Data, Measurement & Analytics - Travel

Promoted

Jan 2024 – Present · 2 yrs 2 mos

Lead a team of multiple roles covering $XB+ annually of Google revenue, focusing on proving media effectiveness and increasing durability of marketing technology infrastructure. Marketing science focus: design and execution of strategic multi-year learning agendas on full funnel measurement, including MMM, MTA and incrementality. Marketing technology focus: implementation of MarTech solutions to preserve conversion measurement and map cross channel journeys with 1PD integrations, advanced tagging, and Google Analytics. Guide advertisers to advance their marketing orgs from a cost center to a profit center with AI and ML.

Marketing Mix ModelsMulti-Touch AttributionIncrementalityMarketing Technology SolutionsAI ProductsData Analytics+1

Head of Measurement & Analytics - Travel

May 2019 – Dec 2023 · 4 yrs 7 mos

Led a team responsible for marketing science and media effectiveness strategies for Travel clients across $XB+ annually of Google revenue. Partnering with senior client stakeholders to execute a mix of learning-agenda strategies across A/B testing experiments, incrementality, MMM, and MTA. Applied a mix of AI-powered solutions to help prove the value of digital marketing.

A/B TestingIncrementalityMarketing Mix ModelsAI-Powered SolutionsData AnalyticsMarketing Strategy

Head of Measurement & Analytics - Finance

Apr 2015 – Apr 2019 · 4 yrs

Led a team partnering with key stakeholders at Finance companies (CMOs, CFOs, Data Science, Marketing & Analytics). Responsible for $XB+ annually of Google revenue through strategic full funnel measurement. Strategies included: LTV cohort modeling and bidding, increasing new user loyalty, reducing existing user churn, incrementality and MMM.

LTV Cohort ModelingBidding StrategiesIncrementalityMarketing Mix ModelsData AnalyticsMarketing Strategy