Feb 2024 – Mar 2026 · 2 yrs 1 mo · Bengaluru, Karnataka, India · Remote

• Building and managing CPG and hospitality brands for the USA market. Single-handedly managing brand strategy, research, marketing, packaging, sourcing, and logistics end-to-end.
• We are building brands which provide essentials for American homes and the hospitality industry. Our vision is to convert invisible touchpoints into powerful tools of change, all while making procurement effortless.
• Toilet paper, trash bags, and can liners have been considered boring and emotionally disconnected commodities, and we plan to change that. We plan to turn these boring commodities into conversation staters!
• 100% of profits from these brands would go to our foundation to benefit women and children.

Aug 2023 – Jan 2024 · 5 mos · Bengaluru · Remote

• Strategic advisor to D2C and EdTech startups, defining brand identities and GTM frameworks.
• Marketing Mentor at Board Infinity

Mar 2023 – Jul 2023 · 4 mos · Hybrid

• Led and managed the P&L of the strategic vendor partnerships and private brands business of the mobile accessories category, ensuring more than 10% blended profitability.

Apr 2022 – Feb 2023 · 10 mos · Hybrid

• Coined private brands across home & kitchen (HomeGlow & FabClassic), cycle (RoadBird), baby gear (BerryStep), electronics (Efferv, Digitribe & UrbanBird). Scaled monetisation charters (ads, tele, BTL & insights) and led mobile accessories business.

Mar 2020 – Mar 2022 · 2 yrs · Hybrid

• Creating scalable and sustainable private brands in General Merchandising and Electronics in udaan.com.

May 2019 – Feb 2020 · 9 mos · Noida Area, India · On-site

• Led global corporate marketing and customer acquisition initiatives for MPS, a demerger of Macmillan Publishing House.

Apr 2017 – Apr 2018 · 1 yr

• Was responsible for client retention and account growth in the UK
• Grew UK’s top advertiser account by 6x in Q4 over Q3 making it the biggest client of UK in 2017
• Worked on programmatic, branding, and performance campaigns
• Built deep dives to analyse the best target segment and helped the client reach out to the right audience

Dec 2015 – Mar 2017 · 1 yr 3 mos

• Managed multiple advertisers and agencies in Middle East
• Implemented the right setup optimized towards client's goals such as viewability, branding, CTR, VCR, CPL, CPA, app downloads, form fills, brochure downloads, etc.
• Was awarded 'Champion of the Quarter' for growth of the largest spending advertiser in Middle East and strong QoQ retention and growth rate

Aug 2013 – Dec 2015 · 2 yrs 4 mos · Gurgaon, India

• Product Details :
• A time synchronization product based on PTP protocol
• Job Description :
• ° Provide optimized software solutions based on thorough analysis of our client’s requirements
• ° Prepare design documents and approach notes
• ° Handle customer issues and queries via mails and conferences
• ° Develop and test the product’s software
• ° Compile effort estimation sheets, traceability matrix, test reports and release notes
• ° Train my juniors and review my peers’ codes
• Training:
• Attended 3 months of PRISM Training Program which was focused on C programming in Linux and personality development. During the training, my team worked on the Project – Secure Remote Program Compilation.

Jun 2013 – Jul 2013 · 1 mo

• Studied the various departments of DMRC i.e. Rolling Stock, Receiving Sub Station, Lift and Escalator, Tunnel Ventilation and Traction SCADA. Helped DMRC improvise the underground station security.

Sep 2011 – Jan 2012 · 4 mos

• Working for Nokia Channel [V] Indiafest 2011 via LetsIntern

Jun 2010 – Jul 2010 · 1 mo

• Worked as a Web Developer for R2S, an event management company and helped them design their new website.