Lauren Ross

Product Manager

Boston, Massachusetts, United States17 yrs 5 mos experience

Key Highlights

Led product teams to enhance customer engagement.
Doubled subscriber base for loyalty programs.
Successfully launched direct-to-consumer subscription services.

Stackforce AI infers this person is a Product Management expert in SaaS and Food Delivery industries.

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Skills

Core Skills

Product ManagementUser Experience DesignCustomer Lifecycle Management

Other Skills

Team LeadershipData AnalysisLoyalty ProgramsCustomer Relationship Management (CRM)Customer Segmentation StrategySubscriptionsWeb AnalyticsAgile MethodologiesManagementTeam BuildingStrategyData-driven Decision MakingSEOA/B testingDirect to Consumer Marketing

About

Results-driven product leader dedicated to setting the vision and empowering cross-functional teams to ship products that users love. Passionate about putting the user first, and leveraging data & research to develop product experiences that address customer problems. Strong background in working cross-functionally with technical and non-technical stakeholders, leading and managing exceptional product teams, and balancing strategic leadership with disciplined execution.

Experience

Hubspot

Group Product Manager

Apr 2025 – Present · 11 mos

HubSpot is a modern CRM platform that enables companies to transform the way they market, sell, and serve to match the way humans actually shop, buy, and consume. Our mission is to help millions of organizations grow better. We are an ambitious group of people that are first and foremost wonderful human beings with HEART (humble, empathetic, adaptable, remarkable, and transparent) and live by our HubSpot culture code.
I am currently a Group Product Manager for HubSpot's Engagement Pillar, a strategic focus area designed to elevate customer engagement across the platform. I Iead a team of Product Managers responsible for building systems and features that drive meaningful customer interactions, foster retention, and optimize the customer journey.

Product ManagementTeam LeadershipData AnalysisUser Experience Design

Grubhub

Director of Product Management, Customer Lifecycle (Loyalty, CRM, & Segmentation)

May 2022 – Mar 2025 · 2 yrs 10 mos

In my role as Director of Product Management at Grubhub, I led the development of customer lifecycle tools, driving growth and engagement. I spearheaded the growth of the GH+ loyalty program, doubling our subscriber base through strategic partnerships with Amazon. My focus on scaling our product strategy across various teams resulted in significant order growth and increased active customers year over year. Led and managed a team of four product managers and associated cross-functional squads.

Customer Lifecycle ManagementLoyalty ProgramsCustomer Relationship Management (CRM)Customer Segmentation StrategyProduct Management

Tripadvisor

8 roles

Associate Product Director, Hotels

Jan 2022 – May 2022 · 4 mos

Led product strategy and execution for Hotel shopping experience, inclusive of understanding user problems and competitive opportunities, roadmapping, OKR setting, functional requirements writing, project management, QA, A/B testing strategy, and analytics/performance. Led and managed a team of three product managers and associated cross-functional squads.

Associate Product Director, Tripadvisor Plus

May 2020 – Dec 2021 · 1 yr 7 mos

Managed a team of six product managers to launch and grow Tripadvisor’s direct-to-consumer subscription business, offering discounts on hotels, attractions, Hertz rental cars, and more.

SubscriptionsProduct Management

Associate Product Director, Rental Cars

Mar 2019 – Apr 2020 · 1 yr 1 mo

Led the product launch of the Rental Cars vertical on Tripadvisor, which was profitable in year one and drove greater than 2x year-over-year growth. Managed a product manager focused on optimizations to the shopping funnel, creating a differentiated shopping experience, and scaling traffic through discounts in partnership with our supplier.

Senior Product Manager, Flights

Promoted

Mar 2015 – Mar 2019 · 4 yrs

Sr. Product Manager for Tripadvisor’s air travel search product, which facilitated lead generation and
commerce for airlines and third-party suppliers, generating ~$20M in annual revenue and 15M monthly visitors.

Product Manager, Flights

Promoted

Feb 2012 – Jul 2015 · 3 yrs 5 mos

Associate Product Manager, Flights

Promoted

Feb 2011 – Feb 2012 · 1 yr

Product Associate, Flights

Promoted

Feb 2010 – Feb 2011 · 1 yr

Marketing Rotation Program Associate

Jul 2008 – Jan 2010 · 1 yr 6 mos

Two-year Marketing rotational program focused on developing business and leadership skills.
Rotations completed: Product, Product Marketing, SEM, SEO, Site Revenue, Design, User Research.