May 2019 – Oct 2021 · 2 yrs 5 mos · Noida, Uttar Pradesh, India

• Products: New18 English | News18 Hindi | Regional
• ● Target planning and execution Strategy- Advance planning of targets in terms of UVs, PVs, Engagement, Innovations, Partnerships on site and other product metrics.
• ● Create new revenue opportunities with new product developments, strategy for increasing page views, effective integration of content, marketing and sales.
• ● Handled a task force to propel Page Experience for all languages, within a short span of 4 months, to strengthen Search traffic and improve Crawling on the sites.
• ● Focused work on improving PVs (to generate more revenue) by improving UI/UX, basis user feedbacks received from FGDs.
• ● Interesting Projects:
•  Templatization- Consumption pages | Regular events like Elections
•  Hyperlocal- Content creation and consumption from Tier 2/3 cities
•  CMS – Subscription | Wired Services (Feeds Management System) | Videos (Videos Management System) | Plug-Ins for Discovery traffic improvement
•  Videos
•  Content Recommendation Engine
•  Subscription Model

Apr 2018 – Apr 2019 · 1 yr · New Delhi Area, India

• Products: Dainik Jagran | Nai Dunia | iNextLive
• Strategise and phase yearly deliverable in terms of users, engagement, Innovation and revenue for Jagran New Media's core News vertical (Jagran, NaiDunia, iNextLive, Jagran Junction & English Jagran)
• Work closely with Editorial, Technology, Customer Acquisition, Sales, Marketing and design to add value and spearhead delivery of planned goals and objectives.
• Innovations- Ideate, sell internally and drive specific product engineering to drive user engagement and generate monetizable pageviews to support network revenue.
• Create Intellectual Properties and collaborate with group companies to strengthen audience reach for supporting Direct revenue and branded content.
• Interesting projects: GNI | Videos | Content Recommendation Engine | Content Management System

Jul 2017 – Mar 2018 · 8 mos · New Delhi Area, India

• Product Head at LocoVida , a Times Internet Ltd. company
• Mass media: National Herald | The Statesman | Andhra Jyoti
• Cooperative: IFFCO
• E-commerce: IFFCO Bazar
• Job Portal: IffcoYuva (Jobs, Assessment, Certification)
• E-commerce Platform-Launched IFFCO’s e-commerce platform first in Shopify and then on Magento 2.0 from scratch. Planned and executed platform architecture, product roadmap, delivery solutions making it fully automated vertical, a first for IFFCO.
• Progressive Web App- This was the first PWA launch for any agriculture based cooperative across nations. Worked overtime to get hold of this newest technology and completed in a fortnight.
• Engagement Initiatives- Quiz and Forum helped many clients improve their rank on Alexa, especially IFFCO which ranked under 3.5K in India.
• Digital Marketing- Supervising and helping team with ORM | SEO | SEM | SMO
• Modules-
•  Election- UI/UX and Architecture
•  Quiz- UI/UX and Back End
•  CMS- Integrated
•  DSS- Decision Support System (DMP)
• Leading Cross Functional Teams- Working closely and leading Content, Amplification and Tech teams to drive organization’s objective.

Jul 2015 – Jun 2017 · 1 yr 11 mos · New Delhi Area, India

• Head of Digital Products at Catch News (Patrika group’s English venture). Taking care of complete Product Life Cycle- Ideation (Positioning, USPs, GTM strategy, Revenue Model) | UI/UX | Features and Competitive Analysis | Product Development process | Quality Check | Product Launch | Content & Digital Marketing | Revenue Support and Business Strategy for digital products.
• Working closely with cross-functional team across Engineering, Editorial, Sales, Legal partners and more.
• Plan audience acquisition measures and manage Product and Digital Marketing team for all SEM, SEO and Social Media properties for the Brand.
• Core highlights:
• Launhed brands in record timelines with exceptional front end and CMS modules.
• Define and measure success metrics for each product wrt traffic, engagement, accessibility and revenue.
• Work closely with cross functional teams to develop high-impact audience acquisition campaigns and drive more loyal users to the brands, through online and offline campaigns.
• Define and measure campaign metrics, impact and performance.
• Prepare and distribute best-practice modules for various processes across editorial, digital marketing and other functions.
• Support sales team with revenue targets, data and pitching strategy to drive digital sales.

Apr 2015 – Jun 2015 · 2 mos · Noida Area, India

• Head of Digital Products at Dainik Bhaskar's digital arm.
• Handled core news verticals like Bhaskar, Divya Bhaskar, Divya Marathi & Daily Bhaskar.
• Launched new products in segments like Lifestyle (Fashion101), Entertainment (Bollywood Bhaskar), Personal Finance (Money Bhaskar) for all platforms, starting from content creation and distribution for the digital space, digital marketing innovations, community building on social platforms and monetisation of digital inventory.
• Key highlights:
• Identify, develop, launch and manage new Digital Products for different user segments.
• Plan long term and short term business strategy for brands.
• Guage revenue potential and support digital sales with innovative campaigns.

Jan 2013 – Mar 2015 · 2 yrs 2 mos · Noida Area, India

• Responsible for digital product strategy of the organization.
• Complete overhaul of group's digital properties - Dainik Bhaskar, Divya Bhaskar, Daily Bhaskar and Divya Marathi wrt to UI/UX, positioning, traffic, engagement and revenue for Web, WAP and App products. Worked with and handled team responsible for growing the digital footprint of DB Digital across platforms by successful online and offline marketing campaigns.
• Key highlights:
• Monitor and ideate ways to improve product performance in terms of traffic, engagement as well as revenue.
• Manage Product, Amplification, QC teams keeping annual business strategy in mind.

Jul 2009 – Dec 2012 · 3 yrs 5 mos · New Delhi Area, India

• Product Manager for Digit, consumermate and devworx digital products, across platforms.
• Responsible for launching and montesing digital products for Personal Technology segment.
• Key Highlights:
• Product Management (PLC | Web Analytics | Traffic Management, UI/UX, Amplification) |
• Interactive Marketing Communication
• Campaign Metrics and Execution (DFP)
• Community Building for Audience Acquisition (Social Media, Tech Forums, Events)
• Sales pitch and digital events execution
• Tie-Ups & Barters | Agency & Vendor Handling

Jun 2007 – Jun 2009 · 2 yrs · Gurgaon, India

• Product Management- Digital
• Revenue Marketing-Digital, Print & Events
• Agency Handling | Media Buying | BTL
• Corporate Communication

Jun 2006 – May 2007 · 11 mos · New Delhi Area, India

• Customer Acquisition Strategy-North India (100+ retail branches)
• Marketing Communication | Media Buying | Creatives-Collaterals & Print Ads
• | Budgeting | Vendor Handling

Jan 2005 – May 2006 · 1 yr 4 mos · Noida Area, India

• Reader Surveys & Subscription Schemes
• Brand Communication and Campaigns
• Tie-Ups & Barters | Trade Marketing
• CSR initiatives