Jul 2024 – Mar 2025 · 8 mos · Dubai, Dubai, United Arab Emirates · On-site

• As a part of my mandate, I head the end to end Growth marketing for 𝗦𝘁𝘆𝗹𝗶 - one of the biggest GCC based fashion Ecommerce brands from Landmark Group.
• In my current role, I head the team handling Performance marketing, CRM & Retention Marketing, SEO & Loyalty Marketing (Shukran) for the brand across GCC markets (KSA, UAE, Kuwait, Bahrain) & India.
• 𝗖𝗼𝗿𝗲 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀
• 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 Strategy: As leader for growth, I lead the strategy, planning and execution of the Annual Marketing Calendar for all acquisition & retention campaigns for Styli App across platforms such as Google, Meta, TikTok, Snap, Apple Search, Programmatic etc. and across Ecom channels such as Amazon, Namshi, Noon, 6th Street, Centrepoint etc.
• 𝗖𝗥𝗠: To drive up retention, I lead the end to end customer acquisition and retention funnel via CRM programs (WhatsApp, Email, Push, SMS, Others) to drive repeat as well as reactivation.
• 𝗦𝗘𝗢: Crafted the SEO & ASO (Android & iOS) operational framework to drive higher keyword rankings, organic traffic & revenue.
• 𝗟𝗼𝘆𝗮𝗹𝘁𝘆: Integrated the Shukran loyalty program for Styli brand for customer acquisition & Lifecycle management campaigns.
• 𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀- 𝗚𝗿𝗲𝘄 the brand revenue by +10% YOY during FY25Q2 ‘Big Friday’ (BFCM) peak day with CaC reduction upto 11% while meeting the benchmark user growth, CPI, CPO and CPRO guidance.
• 𝗚𝗲𝗼𝗴𝗿𝗮𝗽𝗵𝗶𝗲𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗱 - GCC Region (KSA, UAE, Kuwait, Bahrain,) & India

Jul 2022 – Jul 2024 · 2 yrs · Bengaluru, Karnataka, India · On-site

• As the leader for digital marketing in the region, I led the Digital & Growth marketing function across own D2C & 3P Ecom channels for the APAC market for Fossil & portfolio brands - Michael Kors, Emporio Armani etc.
• Also, as a part of the extended mandate, I have also mentored & helped building the inhouse center of excellence (GBS COE) for three core growth marketing functions - Performance Marketing, CRM, SEO to support NAM & EMEA markets
• 𝗖𝗼𝗿𝗲 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀
• 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 & 𝗚𝗿𝗼𝘄𝘁𝗵 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Led the digital & growth marketing charter across own D2C (Fossil.com, Skagen.com) & 3P Ecom channels (Amazon, Rakuten, Myntra, Shopee, Iconic etc.) for multiple APAC geographies (India, Japan, Australia, China, Malaysia and SEA markets)
• 𝗢𝗿𝗴𝗮𝗻𝗶𝗰 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 (𝗖𝗥𝗠 & 𝗦𝗘𝗢): Ran acquisition & retention marketing campaigns for own D2C Channels across APAC region (via Instore, Email, WhatsApp) using tools such as SFMC, Amperity CI360 etc. In addition, I have also managed the SEO charter (On & Off Page optimization) for own D2C Channels
• 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗦𝘁𝗮𝗰𝗸: I led multiple projects to build & manage the Digital MarTech stacks. This enabled data driven insight sharing and decision making for the APAC Region. (Key Tech Stacks - Ecom Feed Management (via GMC & Meta Feeds, Channel Advisor), CDP (via Amperity CI360), Social Analytics (via Emplifi) Organic marketing (via SEMRush, Moz), Amazon Marketing (via Pi Wheel, Helium 10 etc.), Live Commerce (via Bambuser), Live Dashboard (Amazon Marketing, QBR, MBR, KPI Score cards, 3P Sales etc)
• 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀
• Led two markets (IN & AU) to their best ever annual revenue in FY2023 aided primarily by the D2C & Amazon Marketing Campaigns
• Built best in class CRM structure delivering ~ 25% of own D2C revenue and grew Acquisition > 5mn with lowest CaC
• 𝗚𝗲𝗼𝗴𝗿𝗮𝗽𝗵𝗶𝗲𝘀 𝗺𝗮𝗻𝗮𝗴𝗲𝗱: APAC (India, Japan, China, Australia, Malaysia and SEA), EMEA

Sep 2020 – Jul 2022 · 1 yr 10 mos

• In this expanded new capacity, I managed the E-commerce P&L in addition to my current mandates of Brand Marketing & Digital
• Core Responsibilities
• 𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 - I led the team to plan & execute the Annual Brand Marketing calendar across channels (Own Store, Shop in Shop, Own D2C .com and 3P E-com) based on A&P budget guidelines and
• commercial & brand communication objectives.
• 𝗘𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Built the E-commerce function of the brand from ground up & managed the brand D2C E-com portal and the presence in 3P Ecom marketplaces - Tata Cliq Luxury, Myntra Luxury & others
• 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 - Led the Digital marketing mandate for the brand across Content development, Performance Marketing (Social ads, Search ads, Display ads, Programmatic ads), Influencer Marketing and Organic Marketing (Collabs, GMB, SEO etc). as well as managing the daily operational management of the Brand website, Shopify, Sales Force CRM etc.
• 𝗖𝗥𝗠 - Managed the B2C and B2B CRM programs for the brand (Offline & Online - Email, Calls, WhatsApp, Instore Events, Master classes)
• 𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀
• E-com business of India market grew to become the third largest market globally for the brand in 2021-2022 with ABS of 3.5X vis-à-vis Industry average
• Brand campaigns won multiple awards and got nominated for various case studies (YouTube Life Events, Flipkart x Hotstar Commerce Ads etc.)
• Brand grew by 20%+ CAGR for 3Y continuously thereby India becoming the largest market for the brand globally in 2019-2022
• 𝗚𝗲𝗼𝗴𝗿𝗮𝗽𝗵𝗶𝗲𝘀 𝗺𝗮𝗻𝗮𝗴𝗲𝗱 - India, UAE

Jan 2015 – Sep 2020 · 5 yrs 8 mos

• Managed the Brand Communications, Media planning and Digital marketing mandate for the brand for India & UAE markets
• Core Responsibilities
• 𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 - I led the team to plan & execute the Annual Brand Marketing calendar across channels (Own Store, Shop in Shop, Own D2C .com and 3P E-com) based on A&P budget guidelines and
• commercial & brand communication objectives.
• 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 - Led the Digital marketing mandate for the brand across Content development, Performance Marketing (Social ads, Search ads, Display ads, Programmatic ads), Influencer Marketing and Organic Marketing (Collabs, GMB, SEO etc). as well as managing the daily operational management of the Brand website, Shopify, Sales Force CRM etc.
• 𝗖𝗥𝗠 - Managed the B2C and B2B CRM programs for the brand (Offline & Online - Email, Calls, WhatsApp, Instore Events, Master classes)
• 𝗚𝗲𝗼𝗴𝗿𝗮𝗽𝗵𝗶𝗲𝘀 𝗺𝗮𝗻𝗮𝗴𝗲𝗱 - India, UAE

Nov 2012 – Dec 2014 · 2 yrs 1 mo

• Part of the Diageo Global Travel team, responsible for the Marketing & Operations of Travel Retail Business (Duty Free) of the key airports in India & Sri Lanka.

Jun 2010 – Nov 2012 · 2 yrs 5 mos

• Joined as a Management Trainee and got promoted to Channel Management role. Responsible for managing a Pan India Sales & Marketing Channel. Worked with the Brand Teams and Regional Marketing teams to strategize & execute Brand Activations & Sponsorships

Aug 2006 – Mar 2008 · 1 yr 7 mos · India