Jul 2023 – Oct 2023 · 3 mos · Pune, Maharashtra, India · On-site

• Vibe Media Group (VMG) is a global media group focused on technology, publishing the
• Middle East editions of the world's leading business and technology media brands. VMG
• also hosts global summits and leadership conclaves.

Dec 2018 – Present · 7 yrs 3 mos

• Ideated, built, and scaled an independent blog into a trusted content destination in entertainment.
• Content Marketing Strategies:
• Quora-led growth: Drove maximum initial traffic by answering niche-specific questions on Quora and redirecting audiences to in-depth blog content.
• SEO mastery: Implemented keyword research, on-page optimization, and long-tail keyword strategies, resulting in consistent top rankings across competitive queries.
• Featured snippets success: Several blog posts ranked in Google featured snippets, establishing authority and capturing "position zero."
• Review-led organic dominance: Movie and web series reviews consistently topped Google Search results ahead of established media portals.
• Content Development:
• Produced long-form, evergreen content alongside trending reviews, balancing immediate traffic spikes with long-term visibility.
• Developed a distinct, authentic storytelling style, ensuring differentiation in a crowded content space.
• Audience Building:
• Grew a loyal reader base across geographies, largely through organic discovery.
• Engaged audiences through social media repurposing of blog posts, enhancing visibility and shareability.
• Analytics & Optimization:
• Used Google Analytics and Search Console to identify high-performing topics and refine editorial strategy.
• Continuously optimized older articles to maintain rankings and increase time-on-page.
• Achievements:
• Blog posts reached featured snippets for high-competition entertainment topics.
• Consistently outranked leading entertainment websites (including media houses) for targeted reviews.
• Recognized by readers for honest and relatable content style.

Jun 2018 – Jun 2023 · 5 yrs · Mumbai, Maharashtra, India · Hybrid

• Software AG helps you create effortlessly connected experiences for your customers, employees and partners with an AI-enabled enterprise iPaaS that integrates anything, anywhere, any way you want. By bringing application, data, API and B2B integration together in the same platform, you can run a high-performing enterprise and constantly improve it based on data.

May 2016 – Mar 2017 · 10 mos · Mumbai, Maharashtra, India · On-site

• Writing content for social media platforms
• Plan and execute content for social media as per the marketing calendar
• Taking a lead role in the development of websites
• Writing web content
• Redesigning existing websites – with regards to content
• Coordinating with the clients to understand their requirements, for social media as well as
• websites
• Crafting content strategy for social media and blogs
• Blog writing
• Client co-ordination and follow up

Aug 2015 – Apr 2016 · 8 mos · India · Remote

• Sourcing trending news
• Keyword research for stories
• Writing news stories
• Target Audience: Readers from the United States, Canada, and Australia

Apr 2013 – Jul 2013 · 3 mos · Mumbai Area, India

• Creating content strategies for social networking sites - Facebook and Twitter
• Work in tandem with the designing team for execution of ideas
• Create posts and tweets for the brand’s social media pages
• Creating content strategies for the company’s blog
• Write product descriptions and other web content like Privacy Policy, Terms and Conditions, About Us, etc.
• Write content for pamphlets

Mar 2012 – Dec 2012 · 9 mos · Mumbai Area, India

• Write content for
• i) Blogs
• ii) Classifieds
• Create content from marketing point of view
• Writing web content
• Editing and Proof Reading
• Writing reviews for Clients
• Writing keyword based articles for Article Directories
• Writing content for social media – Facebook Info (About Us), Posts and Ads

Jan 2011 – Nov 2011 · 10 mos

• Conducting online research to obtain factual information utilizing online sources such as search engines, Wikipedia and client’s website (if any).
• Writing taglines, details of clients, their reviews and revising written material, if any to meet company standards and satisfy client’s needs.
• Writing light-hearted and humorous short write-ups for a section called ‘Groobee Says’ on company’s website ‘www.groopoffers.com’
• Communicating effectively in writing as appropriate for the needs of the readers/website visitors
• Managing company’s blog
• Managing company profile on social networking sites –
• Updating the fan page with daily activities on all the social networking sites
• Interacting with fans and updating innovative posts to gain more active participation of members
• Coming up with creative monthly contests on facebook fan page
• Handling facebook profile of ‘Groobee’ (as a personality) – Mascot of Groopoffers and interacting with friends (fans of Groobee and Groop Offers) as and when required.
• Positioning Clients --
• Positioning clients as Brands by promoting their established brand image well in write-ups and taglines
• Promoting featured brands on social networking sites while promoting Groop Offers