Jan 2020 – Mar 2022 · 2 yrs 2 mos · Karachi

• Helped plan and execute the disbursement of over 100 billion PKR worth of Ehsas Kafalat Program disbursement in the emergency cash program in 2020. Planned disbursement and coordinated with branch teams, sales team and agent network pan Pakistan
• Over seeing and implementing the digitising of sales KPIs via salesflo engage - helping in monitoring sales force, their KPIs and increasing agent-sales interaction for qualitative footprint expansion leading to positive growth in base and sales
• Part of cross functional teams working in enabling channels for sales via stimulation of digital channels
• Tracking of field KPIs via data analysis, meaningful representation of Data to multiple stake holders, and creating awareness of channel management and finding ways forward

Mar 2018 – Nov 2019 · 1 yr 8 mos · Karachi

• Analyzing Telenor Pakistan's commercial channels' performances by presenting data, identifying bottlenecks, and presenting findings to all key stake holders
• Year on year demand forecasting, ensuring qualitative footprint expansion of Telenor products in keeping with company wide sales ambitions
• Identifying opportunities and making business cases to execute marketing activities in the 'South' region. These marketing activities include, but are not limited to, in-store branding, Telenor franchise activations, trade summits, retailer conventions etc

Apr 2017 – Mar 2018 · 11 mos · Karachi

• Responsible for end to end marketing campaigns for multiple Daraz categories (including FMCGs, Electronics and Home categories), as well as setting the budget needed to be used to push campaigns along different marketing channels
• Responsible for strategic planning before campaigns, followed by reporting for improving marketing activities to meet set KPIs
• Worked with multiple teams as the main POC for all marketing activities to ensure successful campaign completion

May 2016 – Oct 2016 · 5 mos · Pakistan

• Planning and implementing Surf Excel’s ‘Sky+’ launch through different mediums such as TV, Instore, Digital and activations. Working in cross functional teams across seven different cities to ensure that all KPIs are met.
• Working with Trade Marketing and Supply Chain to build volumes pre-launch and ensuring no shortages in delivery.
• Leading the Shelter of Kindness marketing campaign as well, being implemented in over 50+ cities across Pakistan
• Working closely with agencies to ensure a high SOV on both ATL and BTL platforms.

Jan 2016 – May 2016 · 4 mos · Karachi

• Responsibilities include:
• Working on the recently unveiled Nishan-e-Pakistan, located on Sea View beach, Karachi.
• Responsible for content generation for digital media located at the Hall of Hope, Nishan-e-Pakistan complex.
• Liaison with army generals at every step of the execution of the project, including DG ISPR Gen. Asim Bajwa.
• First of its kind digital interactive hall that integrates the latest technologies including Augmented and Virtual Reality screens, capacitive touch screens and 3D touch projectors.