Smrita Singh — CEO
Corporate Affairs & Strategic Communications Leader with 19+ years of experience shaping corporate reputation, public policy narratives, and brand influence across sports-tech, fintech, aviation, logistics, and education sectors. Known for building high-impact communication integrating brand strategy, policy advocacy, executive communications, and stakeholder engagement. Proven ability to guide CXOs through complex regulatory environments, craft compelling corporate narratives, and drive strategic visibility across media, government, and industry bodies. Played a pivotal role in scaling Dream Sports from a startup with 4M users to India’s leading sports-tech platform with 250M users, establishing the company’s brand credibility, policy positioning, and corporate reputation during a period of intense regulatory scrutiny. Experienced in stewarding large-scale brand investments across media platforms - with a strong focus on ROI optimisation, message amplification, and sustainable brand growth. Core Leadership Capabilities: • Reputation, trust building & public perception management • Narrative architecture & large-scale campaign design - leveraging external & internal stakeholders • Crisis & issues management across high-stakes environments • Executive & leadership communication • Thought leadership & multi-stakeholder alignment • Stewardship of high-pressure brand transformations What I Bring to the Table: • The ability to turn ambiguity into direction, stabilising narratives during the most critical inflection points • A trusted advisory approach, operating as a strategic partner to founders, CXOs alike.
Stackforce AI infers this person is a Corporate Affairs and Strategic Communications expert in the sports-tech and fintech industries.
Location: Mumbai, Maharashtra, India
Experience: 18 yrs 6 mos
Skills
- Crisis Communication And Risk Mitigation
- Corporate Branding
- Corporate Reputation
- Corporate Communications
- Crisis Management
- Communications Strategy
- Project Management
- Public Relations
- Brand Management
- Brand Awareness
- Creative Campaign Development
- Rebranding
- Trade Marketing
- Advertising
- Media Planning
Career Highlights
- Led Dream Sports from 4M to 250M users.
- Expert in crisis communication and brand reputation.
- Strategic partner to CXOs in complex environments.
Work Experience
CIFDAQ
Chief Brand & Communications Officer (Global) (5 mos)
Dream11
VP Policy Communications (3 yrs 2 mos)
VP Corporate Communications (2 yrs 4 mos)
VP Brand Communications (11 mos)
AVP Brand Communications (2 yrs 4 mos)
KOOH Sports
Sr. Manager - Corporate & Brand Communications (2 yrs 9 mos)
Zee Learn
Brand Manager (1 yr 2 mos)
FedEx India, Middle East, and Africa
Asst Manager Marketing (1 yr 6 mos)
Jet Airways (India) Ltd
Brand Communications Executive (2 yrs 7 mos)
Ogilvy & Mather Pvt. Ltd
Senior Media Planner (1 yr 4 mos)
Education
Master of Business Administration (M.B.A.) at 2006 - Motilal Nehru Institute of Research
Bachelors of Arts at Lucknow University - 2003
10+2 at St.Fidelis college
