Jan 2025 – Apr 2026 · 1 yr 3 mos · Mumbai, Maharashtra, India · Remote

Jun 2022 – Apr 2026 · 3 yrs 10 mos

Jun 2022 – Apr 2026 · 3 yrs 10 mos

Jan 2019 – Dec 2021 · 2 yrs 11 mos · Mumbai, Maharashtra, India

• Across multiple verticals:
• Food: Tata Sampann and Tata Salt
• Telecom: Tata Sky
• Retail: Pantaloons

Nov 2017 – Dec 2018 · 1 yr 1 mo · India

Jul 2017 – Apr 2018 · 9 mos · Mumbai Area, India

• Leading product marketing, lead generation for SAAS product and corporate branding for UK, Europe, SE, ME and ANZ regions
• Handling a marketing budget of 1 million dollars and a team of 7 people working towards increasing market share of the company against strong players like SAP, Bravo and GEP

Apr 2012 – Jun 2017 · 5 yrs 2 mos · Gurgaon, India

• Defining the marketing strategy and driving its execution for the Sapient Global Markets in India
• Building Sapient Global Market’s overall brand in India as a trusted partner
• Creating thought leadership content for different marketing channels
• Writing blogs as part of social influencer strategy
• Managing events and digital strategies
• Project Manager for "TROUBLEMAKERS marketing campaign" in 2016 which resulted in 4X applicants to our career site
• Brand Research
• Marketing strategy
• Rapid metro interview
• "Troubleshoot" - contest to design a product to empower the visually challenged people"
• Launched a unique Internal and external Referral campaign
• Launched an influencer program for Sapient India

Jan 2011 – Feb 2012 · 1 yr 1 mo

• Understanding RFP, Moulding of solution as per RFP (Request for Proposal), Tender requirement and ensuring that product complies with the requirement.
• End to End responsibility (Qualifying for an RFP, Technical/Commercial response to the RFP, Positioning of the product, Commercial discussion and negotiations & Closure of deal).
• Conducting market research with respect to industry verticals for generating and collating lead databases. Analyzing & identifying market and industry trends and incorporating them in articulating service offerings for existing and future business lines along with new product conceptualization and documentation.
• Handling Sales presentation to the new/existing Client.
• Partner building and Negotiating for a win-win proposition for a combined bid.

Apr 2009 – Jan 2011 · 1 yr 9 mos · Mumbai Area, India

• Telepresence, business conferencing and training solutions. Responsible for aiding the team meet business target and overall quality of service.
• Managed key clients for the company by offering Direct Marketing consultancy and customized business information solutions.
• Presentation to the CXOs and senior decision makers in organization
• Analytical focus through Forecasting, Sales and Marketing Reporting, Database Management, Customer Journey Analysis and Price Comparison Reports.
• Work with Marketing, Product Development and Engineering teams to implement business development initiatives.

Apr 2008 – Jun 2008 · 2 mos · Kolkata

• Project Brief: To study the market scope of Enterprise Applications and Network storage in India
• Achievements: Report developed on Enterprise Application during internship got published by Frost & Sullivan
• Recieved pre placement offer

Jul 2005 – May 2007 · 1 yr 10 mos · Kolkata Area, India

• Managed client interactions, conducted requirement analysis, project estimation and preparing Technical Design Document.
• Coordinated between onsite (2) and offshore team (5), prioritized and assigned tasks to Off-shore team to ensure timeline compliance.
• Preparing Functional Designs from Business Blueprints.
• Requirements definition, configuration, testing
• Conducting knowledge management activities in the project.
• Performing document and code reviews as per quality standards.

Apr 2004 – Jun 2004 · 2 mos

• Project: Study and Recommendation of new Multiplexer for the bank